The Gregory Brothers

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The Gregory Brothers
Gregories.jpg
The Gregory Brothers at the 2nd Streamy Awards
(l-r: Andrew, Michael, Sarah, Evan)
Background information
Origin Brooklyn, New York, United States
Genres
Years active 2007–present
Labels Gregory Residence Records[1]
Website thegregorybrothers.com
Members
  • Michael Gregory
  • Andrew Gregory
  • Evan Gregory
  • Sarah Fullen Gregory[2]

The Gregory Brothers are an American musical group, specializing in comedy music and pitch correction through their YouTube channel Schmoyoho (/ʃmˈjh/), who have characterized their music as "Country & Soul, Folk & Roll".[3]

They are most famous for their creation of musical viral videos, most notably the "Winning" song that won a 2012 Comedy Award, as well as the Songify the News series (formerly known as Auto-Tune the News) and the "Bed Intruder Song" that received over 135 million YouTube views and entered the Billboard Hot 100.[4]

The three Gregory brothers – drummer Michael, guitarist Andrew Rose and keyboardist Evan – originally from Radford, Virginia, moved to Brooklyn, New York in the mid-2000s and met bassist Sarah Fullen (who married Evan) in the local music scene.[5][6] The band was formed in 2007, with all four members providing vocals, often accompanying "songified" individuals.[7]

After ten years of activity, having garnered the most views by songifying the likes of Antoine Dodson, Charlie Sheen, Paul Vasquez and Daymon Patterson, their Schmoyoho channel reached three million subscribers in March 2017. In commemoration, the Gregory Brothers released a "mega-mashup" of their work, in which they outlined their main goal of eliciting "the maximum amount of happiness for the maximum amount of time".[3]

Viral videos[edit]

The four members of the Gregory Brothers at ROFLCon 2010

The Gregory Brothers (using the YouTube username 'schmoyoho') first became well known for a series of YouTube videos, Auto-Tune the News (rebranded in 2011 as Songify the News), in which recorded voices of politicians, news anchors, and political pundits were digitally manipulated to conform to a melody, making the figures appear to sing.[citation needed]

National television networks featured the Gregory Brothers' early political satires as early as the spring of 2009, but the group did not achieve mainstream recognition until the summer of 2010, when they released episode 12b of Auto-Tune the News, titled "Bed Intruder Song". "Bed Intruder Song", which featured excerpts from an interview with alleged crime victims Kelly Dodson and her brother, Antoine Dodson, was viewed approximately 50 million times during its first six months online, making it the most-viewed YouTube video of 2010 (excluding major label music videos),[8] and currently has more than 100 million views.[9]

Largely non-political in content, it marked a departure from the Gregory Brothers' roots in political material. Following the mainstream success of that music video, the Gregory Brothers have generally produced a mixture of both political and non-political videos.[citation needed]

The band is best known for the Auto-Tune and Songify series, they have created several additional videos, independent of that series, which have received broad attention. The following videos are part of their first season of Auto-Tune the News for 16 episodes.[10]

  • More than 100 Million views
  • More than 50 million views
    • "Songify This - Winning - A Song by Charlie Sheen" (58+ million views)
    • "All The Way - Jacksepticeye Songify Remix by Schmoyoho (56+ million views) [11]
  • More than 30 million views
    • Jabba the Hutt - sung by PewDiePie (47.8+ million views)
    • "Songify This - DOUBLE RAINBOW SONG!!" (36+ million views)
    • "Songify This - Can't Hug Every Cat - a song about loving cats" (34+ millions views)
    • "Songify This - Oh My Dayum" (31+ million views)
    • "Songify This - Dead Giveaway!" (30+ million views)
  • More than 10 million views
    • "Songify This - Auto-Tune Cute Kids and Kanye" (12+ million views)
    • "Songify This - Backin Up Song" (12+ million views)
    • "Songify This - Obama Sings to the Shawties" (11+ million views)
    • "JUST DO IT!!! ft. Shia LaBeouf - Songify This" (10+ million views)
    • "Songify This - Reality Hits You Hard Bro" (10+ million views)
  • More than 5 million views
    • "Songify This - MOMMY & DADDY SONG!" (9+ million views)
    • "Titenic: The JonSong - sung by JonTron" (9+ million views) [12]
    • "Space is Cool - Markiplier Songify Remix by Schmoyoho" (8+ million views)
    • I'm A Pretty Girl - sung by PewDiePie (8+ Million Views)
    • "Rent: Too Damn High! Song." (8+ million views)
    • "smash, Smash, SMASH!" (8+ million views)
    • "BAD HOMBRES, NASTY WOMEN" ft. Weird Al Yankovic (7+ million views)
    • "Songify This - GINGERS HAVE SOULS" (7+ million views)
    • "Songify This - SunnyD and Rum - THE POP SINGLE!" (7+ million views)
    • "Songify This - CHUCK TESTA - a song about lifelike dead animals." (7+ million views)
    • "Songify This - Strut That Ass Song" (6+ million views)
    • "Songify This - BEST NASCAR PRAYER EVER - in song" (6+ million views)
    • "Songify This - I'M NOT A WITCH - sung by Christine O'Donnell"

(5+ million views)

    • Get Money, Turn Gay - Songify the News #1(5+ million views)
    • Auto-Tune the News #10: Turtles(5+ million views)
  • More than 1 million views
    • Songify This - TORNADO SONG!! - look at the tree" (4+ million views)
    • Obama mixtape-songify the news special(4+million views)
    • FINAL DEBATE SONGIFIED (4+ million views)
    • Songify This - BELIEVE IN YOURSELF." (3+ million views)
    • Debate Highlights Songified! (3+ million views)
    • Songify This - Poke Me - Amir sings his plea" (3+ million views)
    • Why, Why, Manti? (3+ million views)
    • Town Hall Debate Songified (3+ million views)
    • VP Debate Highlights Songified (3+ million views)
    • Songify This - Sanity Song (3+ million views)
    • Songify This - 'Fast Don't Lie' Remix - feat. Slim Chin, Dwight Howard, & D. Rose" (3+ million views)

The Gregory Brothers began to retroactively apply the series name "Songify This" to certain previously series-independent videos in late 2010, and they have released a number of new videos under this branding as well. The table above reflects the new "Songify This" branding where applicable.

83rd Annual Academy Awards[edit]

The Gregory Brothers created a musical segment for the 83rd Academy Awards where they auto-tuned bits of 4 major motion pictures from 2010: Harry Potter and the Deathly Hallows – Part 1, Toy Story 3, The Social Network, and The Twilight Saga: Eclipse.[citation needed]

Host James Franco comically introduced the segment as a tribute to a "great year for the movie musical". Characters who were autotuned included Ron Weasley, Hermione Granger, Sheriff Woody, Sean Parker, and Edward Cullen. On July 14, 2011 it was announced that this segment earned The Gregory Brothers a nomination for a 2011 Emmy award in the category "Outstanding Short-Form Picture Editing."[13] Only Michael and Evan are nominated as there is a two-person nomination limit in this category.[citation needed]

While only those four aired, an alternative cut was released on the official 2011 Grammy Awards YouTube channel on February 27, 2011, featuring an auto-tuned version of The King's Speech in place of The Social Network.[14]

"Double Rainbow Song"[edit]

In July 2010, the Gregory Brothers released an auto-tuned version of the Double Rainbow viral video. The original video featured the overawed reaction of Paul "Hungry Bear" Vasquez to a double rainbow at Yosemite National Park. The Gregory Brothers turned Vasquez's astounded speech into a song and pledged all of the song's earnings to Vasquez and Yosemite.[15]

As of September 22, 2015 the Gregory Brothers' auto-tuned remix had received 36,334,574 views.[16]

Musical collaborations[edit]

The Gregory Brothers at VidCon 2012

The Gregory Brothers appear as members of the Welcome Wagon Choir on The Welcome Wagon's 2009 debut album Welcome to the Welcome Wagon, produced by Sufjan Stevens.[17]

The Welcome Wagon is a project headed by Presbyterian minister Vito Aiuto and his wife, Monique. The Gregory Brothers often perform live with Sarah Gregory's band The Stanleys. The group was commissioned to compose the theme song for the Netflix series Unbreakable Kimmy Schmidt, which was based on their "Bed Intruder Song".[citation needed]

Song Voyage[edit]

Song Voyage (a play-on-words on "bon voyage") is a The Station web series starring the four Gregory Brothers, who are also co-creators and co-producers along with Portal A Interactive.[18] Directed by Dan Eckman, the comedy travel series features the Gregory Brothers visiting nations in the Asia-Pacific region and collaborating with local musicians to create original novelty songs.[19] It has been described as "a musical twist on an Anthony Bourdain show."[20] The series premiered on Sling TV,[21] after which episodes began being released on the Gregory Brothers' second YouTube channel in December 2016, while music videos from within each episode were also released on the main Schmoyoho channel.[citation needed]

Episode
number
Country Song title Featured
artist/s
Release date
1  Vietnam "Confidence (How to Suck but Make People Think You Are Great)" Suboi & Kimmese 14 December 2016
2  South Korea "Penguin On Me (Autocorrect Love Song)" LeeSA 28 December 2016
3  Mongolia "I'm a Death Worm" Hosoo 11 January 2017
4  Japan "Chicken Attack" Takeo Ishii 25 January 2017
5  Australia "Didgeridoin' It Right" David Hudson 8 February 2017
6  Philippines "Reggae Alibi" Jeck Pilpil & Peacepipe 22 February 2017

Discography[edit]

Meet the Gregory Brothers![edit]

Cover art of "Meet the Gregory Brothers!" From left to right: Andrew Rose Gregory, Evan Gregory, Michael Gregory, Sarah Fullen Gregory.

The group released their first EP, Meet the Gregory Brothers!, on May 29, 2009.[7] Village Voice music writer Ben Westhoff characterized the effort as "a lounge-y, refreshingly sincere slice of blue-eyed soul", and Jake Frazier of PopSense praised the work, claiming that it "[brought] more to the table than the other 1000+ songs [in his music library]".[22] Westhoff opined that "unfortunately, many of the Brothers' new fans have no patience for anything that's not Auto-Tune the News",[23] though the group itself takes a broader view of its fans' tastes, believing that "there will definitely be some fans who found us through our videos, and who will be disappointed when they hear our records and they're not a bunch of hip-hop political parodies…[but] most people get that we are capable of creating music in different styles, and can appreciate our folky soul jams for what they are."[22]

For the period of July 15–22 2009, 47–54 days after its release, the EP was ranked as the top-selling album on Amie Street in the category of "Soul / R&B".[24]

Contributing musicians on the album include Doug Hulin (bass) and Justin Keller (saxophone). The album was recorded at the Mission Sound Recording facility in Brooklyn, New York, and was produced, engineered, and mixed by Zach McNees. The recording was mastered by Ricardo Gutierrez. The cover art photographer was Denny Renshaw, and Morgan King, founder of Yer Bird Records, is credited with its design.[25]

Meet the Gregory Brothers![26]
No. Title Length
1. "Cry Cry Cry" 4:07
2. "Butter on My Roll" 3:37
3. "West Coast Time" 5:21
4. "A Wonder" 3:39
5. "Do You Think?" 4:11

Songify the Election[edit]

While many of the Gregory Brothers' Songify singles are published through YouTube, their music videos of candidates during United States presidential elections were also released as albums in 2012 and 2016. These were created by songifying audio from presidential debates and media appearances. The Atlantic's Kasia Cieplak-Mayr von Baldegg described the 2012 debate tracks as "surprisingly polished, if not as hilarious as their big hits."[27] Noah Houghton of The Harvard Crimson applauded the quality and novelty of the 2016 album, adding that "the production on every song in the album is great without exception."[28]

Election 2012 Songified
No. Title Length
1. "Debate Highlights Songified" 1:48
2. "VP Debate Highlights Songified" 2:46
3. "Town Hall Debate (feat. Ed Bassmaster)" 2:19
4. "Final Debate Songified" 2:28
Songify the Election: 2016
No. Title Length
1. "Call Sean Hannity (feat. Blondie)" 2:04
2. "If Donald Trump Had Said All the Things That You've Said He Said" 1:59
3. "Who's Gonna Work it Out (feat. Joseph Gordon-Levitt)" 3:09
4. "Bad Hombres, Nasty Women Mix (feat. "Weird Al" Yankovic)" 2:52
5. "We Need Brain" 3:30
6. "The Greatest" 1:32
7. "Feel the Bern Final" 1:22
8. "Trump Goes Hard" 1:49
9. "What's Going On (Leave Tom Brady Alone)" 2:24
10. "Me & Bernie, Bernie & Me" 2:23

Happy Sad Songs[edit]

A series of covers of popular songs were arranged, performed and shared by the Gregory Brothers through Vine, Facebook and YouTube. Somewhat uniquely, these covers switched the key of the song between major and minor, giving otherwise happy songs a melancholy tone while sad songs sounded more joyful.[29][30] In March 2014, and again in September 2016, the Gregory Brothers released compilation albums of some such covers.

Happy Sad Songs and Sad Happy Songs (2014)
No. Title Length
1. "Happy" 0:51
2. "Radioactive" 0:24
3. "All of Me" 0:37
4. "Dream On" 0:17
5. "Empire State of Mind" 0:25
6. "Dark Horse" 0:32
Happy Sad Songs, Vol. 2 (2016)
No. Title Length
1. "Uptown Funk" 1:49
2. "Boulevard of Broken Dreams" 2:14
3. "Fancy" 0:44
4. "Trololo" 1:42
5. "Never Gonna Give You Up" 1:18
6. "Can't Stop the Feeling" 2:39
7. "Hello" 1:39
8. "Shut up and Dance with Me" 1:43
9. "Mad World" 1:50
10. "Work" 1:32
11. "Circle of Life" 2:18
12. "Summertime Sadness" 1:16
13. "Stairway to Heaven" 2:33

Other albums[edit]

Andrew Rose Gregory solo albums[edit]

  • (2005) Andrew Gregory[31][32]
  • (2007) The Lost Year[32][33]
  • (2008) The Color Red & Other Songs About The Power of Love[32][34]
  • (2009) The Paramedic & Other Songs About Birds[32][35]
  • (2011) The Song of Songs (with The Color Red Band)[32]

Michael Gregory contributing albums[edit]

  • (2008) Kapluckus: Endless Space[36]

References[edit]

  1. ^ "Artists on Gregory Residence Records". Amie Street. Retrieved 2009-08-10. 
  2. ^ "Auto-Tune the News #1: march madness. economic woes. pentagon budget cuts". YouTube. 2009-04-11. Retrieved 2009-07-22. 
  3. ^ a b "The Gregory Brothers: Info". Facebook. Retrieved 2009-07-12. 
  4. ^ Peters, Mitchell (2010-08-19). "Gregory Brothers Take Antoine Dodson to the Hot 100". Billboard. Retrieved 2017-03-18. 
  5. ^ Tagle, Steven (2009-05-18). "The Rumpus Mini-Interview with The Gregory Brothers". TheRumpus.net. Retrieved 2009-07-15. 
  6. ^ Gann, Patrick (2009-07-14). "Special Interview With "Auto-Tune the News" Creators, The Gregory Brothers". OriginalSoundVersion.com. Retrieved 2009-07-15. 
  7. ^ a b "The Gregory Brothers". Retrieved 2009-07-12. 
  8. ^ "Official Google Blog: Double rainbows, annoying oranges and bed intruders: the year on YouTube". The Official Google Blog. Blogger. 2010-12-12. Retrieved 2010-12-15. 
  9. ^ "Auto-Tune the News: BED INTRUDER SONG!!! (now on iTunes)", March 22, 2012.
  10. ^ Gregory, Michael; The Gregory Brothers. "schmoyoho's Channel". YouTube. Retrieved 2012-03-22. 
  11. ^ jacksepticeye (22 July 2016). "ALL THE WAY - Jacksepticeye Songify Remix by Schmoyoho" – via YouTube. 
  12. ^ JonTronShow (9 June 2015). "Titenic: The JonSong (Ft. Schmoyoho)" – via YouTube. 
  13. ^ "2011 Emmy Nominations Press Release", emmys.com, July 14, 2011.
  14. ^ "2011 Oscars Music: Harry Potter, Toy Story 3, Twilight & The King's Speech", February 27, 2011.
  15. ^ Brown, Damon (16 July 2010). "How the 'double rainbow' video blew up". CNN. Retrieved 29 August 2010. 
  16. ^ The Gregory Brothers (2010-10-26). "Double Rainbow Song!!". YouTube. Retrieved 2014-01-11. 
  17. ^ "allmusic(((Welcome to the Welcome Wagon> credits))): Info". AllMusic. Retrieved 2009-07-20. 
  18. ^ Hamedy, Saba (2016-12-01). "YouTube group The Gregory Brothers combine music, comedy and travel in new series". Mashable. Retrieved 2017-01-28. 
  19. ^ Frederick, Brittany (2017-01-04). "Exclusive clip: The Gregory Brothers embark upon a 'Song Voyage'". AXS. Retrieved 2017-01-28. 
  20. ^ Gutelle, Sam (2016-11-30). "The Gregory Brothers Travel The World In New Web Series ‘Song Voyage’". Tubefilter. Retrieved 2017-01-28. 
  21. ^ "Maker Studios Launches Song Voyage Featuring The Gregory Brothers". Laughing Place Disney Newsdesk. 2016-12-07. Retrieved 2017-01-28. 
  22. ^ a b Frazier, Jake (2009-06-16). "An Evening with the Gregory Brothers". PopSense.com. Retrieved 2009-07-17. 
  23. ^ Westhoff, Ben (2009-06-30). "An Evening With the Brain Trust Behind 'Auto-Tune the News'". The Village Voice. Retrieved 2009-07-01. 
  24. ^ "Amie Street Top 25". Amie Street. 2009-07-22. Retrieved 2009-07-22. 
  25. ^ Liner notes for Meet the Gregory Brothers. Gregory Residence. 2009-05-29. 
  26. ^ "Meet the Gregory Brothers! by The Gregory Brothers". Amie Street. 2009-05-29. Retrieved 2009-07-17. 
  27. ^ Cieplak-Mayr von Baldegg, Kasia (2012-10-17). "'Debates Are Better as Musicals': How the Gregory Brothers 'Songify' Videos". The Atlantic. Retrieved 2017-03-18. 
  28. ^ Houghton, Noah (2016-11-08). "Whoever Sings Best will be President: The Gregory Brothers ‘Songify the Election’". The Harvard Crimson. Retrieved 2017-03-18. 
  29. ^ Catcher, Jessica (2014-03-28). "Happy Songs Become Terribly Sad With One Simple Change". Mashable. Retrieved 2017-03-18. 
  30. ^ Chan, Casey (2014-03-26). "Neat trick instantly turns happy songs into sad songs and vice versa". Sploid. Retrieved 2017-03-18. 
  31. ^ http://www.cdbaby.com/cd/andrewgregory
  32. ^ a b c d e http://www.andrewrosegregory.com/
  33. ^ "♫ The Lost Year - Andrew Rose Gregory. Listen @cdbaby". 
  34. ^ "♫ The Color Red & Other Songs About The Power of Love - Andrew Rose Gregory. Listen @cdbaby". 
  35. ^ "♫ The Paramedic & Other Songs About Birds - Andrew Rose Gregory. Listen @cdbaby". 
  36. ^ "Endless Space" – via Amazon. 

External links[edit]