The Habit Burger Grill
|Industry||Fast casual restaurant|
|Founded||November 15, 1969|
Santa Barbara, California, U.S.
Irvine, California, U.S.
Number of locations
|USA (AZ, CA, FL, ID, MD, NV, NJ, NC, PA, UT, VA, WA), China, United Arab Emirates|
|Russell W. Bendel, CEO|
Ira Fils, CFO
The Habit Burger Grill (Habit) is an American fast casual restaurant chain that specializes in charbroiled hamburgers. The company also sells other typical fast-casual fare. Its headquarters are in Irvine, California.
In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising.
In 2014, Habit had 109 locations either open for business or under construction, including an expansion into Seattle. At that time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. In November 2014, the company raised $83.7 million in an initial public offering. The share price immediately doubled. By 2016, growth had slowed significantly, in line with the burger business.
In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants.
In March 2020, Yum! Brands, the parent company of Taco Bell and KFC, acquired Habit. Not included in the sale were the eight locations in Santa Barbara County, California, which remain under the ownership of the Reichard brothers.
|Location||# of locations
|United Arab Emirates||2|
In mid-2014, The Habit's "Charburger" was named the best burger in America by Consumer Reports, a nonprofit organization dedicated to unbiased product testing, scoring an 8.1 out of 10 among 53,745 participants.
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- "Locations". Habit Burger Grill.
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- Spiegel, Alison (July 24, 2014). "The Country's Best Burger Comes From A Chain You've Probably Never Heard Of". HuffPost.
- Comoletti, Jill (July 10, 2014). "A Burger Chain You've Probably Never Heard Of Was Just Named Best In America". Business Insider.
- "Best and worst fast-food restaurants in America". Consumer Reports. July 2014.