The Howard Stern Show (1990 TV program)

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The Howard Stern Show
Howard Stern Show Title Card.png
Created byHoward Stern
Presented byHoward Stern
Robin Quivers
Opening theme"Midnight Love"
performed by Fifth Angel
Country of originUnited States
Original language(s)English
No. of seasons2
No. of episodes69
Executive producer(s)Dan Forman
Robert Woodruff
Producer(s)Kevin McMahon
Gary Dell'Abate
David Sittenfeld
Running time60 minutes (with commercials)
Production company(s)All American Television
Original networkWWOR-TV
Picture formatNTSC 480i 4:3
Original releaseJuly 14, 1990 (1990-07-14) –
August 8, 1992 (1992-08-08)
Related showsHoward Stern
(E! network; 1994–2005)
Howard TV
(In Demand; 2006–2013)

The Howard Stern Show is an American late-night television variety show hosted by radio personality Howard Stern. It aired from July 14, 1990 to August 8, 1992.


Stern was approached by Bob Woodruff, vice president of program development at WWOR-TV, in early 1990. He agreed to host a weekly late night television show at a production and salary budget of $100,000.[1] Episodes were filmed at WWOR's studio, 9 Broadcast Plaza, in Secaucus, New Jersey. The Howard Stern Show launched on July 14, 1990 with four Saturday night pilots. The program entered national syndication in January 1991 by All American Television.[2][3]

Unlike the pilots he had shot for Fox three years earlier, Stern enjoyed greater creative freedom. The WWOR show featured outrageous segments including "Guess Who's the Jew" and "Lesbian Dating Game". A critic of the Los Angeles Times described the show as "at once incredibly funny and incredibly vile".[2] In the New York market, The Howard Stern Show often doubled the ratings share of Saturday Night Live on NBC during the half-hour the two programmes overlapped.[4] In Los Angeles on KCOP, the show managed to attract a 34.4% market share at 12:30 am in the male 18-49 demographic.[5]

In July 1992, The Howard Stern Show came to an end. "We made this business decision, even though the show had high ratings, because the cost exceeded the revenue," a WWOR spokesperson explained.[3] A total of 69 episodes were broadcast to 65 markets across the country; the last airing on August 8, 1992.[3]

Because the show's flagship station, WWOR, broadcasts on channel 9 in the New York market, Stern and his staff generally refer to it as "The Channel 9 Show."

See also[edit]


  1. ^ Colford 1997, p. 197.
  2. ^ a b Colford 1997, p. 198.
  3. ^ a b c Colford 1997, p. 200.
  4. ^ Colford, p. 199.
  5. ^ Luerssen 2009, p. 135.


  • Colford, Paul (1997). Howard Stern: King of All Media (2nd ed.). St. Martin's Press. ISBN 978-0-312-96221-0.
  • Luerssen, John (2009). American Icon: The Howard Stern Reader. Lulu. ISBN 978-0-557-04204-3.

External links[edit]