The Hundreds

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The Hundreds
IndustryClothing manufacturing
Founded2003; 21 years ago (2003) in Los Angeles, California, U.S.
FoundersBobby Kim
Ben Shenassafar
Los Angeles, California
Number of locations
4 (2024)
Area served
ProductsClothing, footwear and eyewear, print magazine

The Hundreds is a streetwear brand founded in Los Angeles in 2003 by law school classmates Bobby Kim and Ben Shenassafar.[1] The Hundreds also sells a print magazine, footwear and eyewear.[2] In 2011, Complex magazine named The Hundreds as the fifth-greatest streetwear brand.[3]


In 2007, the brand expanded into retail, opening a store in Los Angeles.[4] This Los Angeles store is located at 7909 Rosewood Ave, as the address appears on multiple items of clothing from the "Rosewood" collection. The Hundreds followed in 2008 opening San Francisco and in 2010 New York City.[5] On April 1, 2011, The Hundreds opened their fourth retail store, located in Santa Monica, California.[6][7]


The early creation of The Hundreds designs were inspired by graphic designers from San Diego, Hawaii, and Hong Kong.[8][9] The Hundreds has partnered with numerous brands.[9]


  1. ^ "30 Under 30: America's Coolest Young Entrepreneurs". 2008. Archived from the original on 24 September 2008. Retrieved 7 April 2024.
  2. ^ Olivarez-Giles, Nathan (26 May 2009). "Hip apparel brand wants to sell without selling out". Los Angeles Times. Retrieved 7 April 2024.
  3. ^ Hundreds, Bobby. "Bobby Hundreds' 50 Greatest Streetwear Brands of All Time". Complex. Retrieved 7 April 2024.
  4. ^ Ibok, Brian. "The Hundreds". Complex. Archived from the original on 28 January 2011. Retrieved 7 April 2024.
  5. ^ Caramanica, Jon (24 March 2011). "Two Riffs on Street Wear Gone Fusion". The New York Times. p. E4. Retrieved 7 April 2024.
  6. ^ "B D W Y :: THE HUNDREDS SANTA MONICA". The Hundreds. 18 April 2014. Retrieved 7 April 2024.
  7. ^ "The Hundreds Santa Monica Opening Recap". Hypebeast. 1 April 2011. Retrieved 7 April 2024.
  8. ^ "Wayback Week :: A Brief Tour of The Hundreds' History". The Hundreds. Retrieved 2020-10-12.
  9. ^ a b "About". The Hundreds. Retrieved 2020-10-12.

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