The Hype House

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The Hype House
FormationDecember 2019; 2 years ago (2019-12)
Founders
Founded atLos Angeles, California
PurposeEntertainment
Location
OriginsTikTok

The Hype House is a collective of teenage TikTok personalities based in Moorpark, California, as well as the name of the mansion where some of the creators live.[1] It is a collaborative content creation house, allowing the different influencers and content creators to make videos together easily.[2] Current members include Thomas Petrou, Mia Hayward and Vinnie Hacker.

The house itself is a Spanish-style mansion perched at the top of a gated street. The mansion itself includes a palatial backyard, pool, outdoor gym, jacuzzi and a large kitchen and dining quarters.[1] The Hype House location has changed twice; the collaborative originally used a series of two different houses in Los Angeles proper before moving to their current house in Moorpark.[1][2] The membership of the collaborative has also evolved over time.

Current Members[edit]

Past Members[edit]

History[edit]

The collective formed in December 2019, and includes around twenty rising or established Gen Z[3][better source needed] influencers from TikTok. Most of its funding for creation came from Daisy Keech,[4] Chase Hudson and Thomas Petrou, Charli D'Amelio, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member Daisy Keech left in March 2020, citing internal disputes with other members as the reason for her departure.[5] In May 2020, the D'Amelios' representative confirmed the sisters also left the collective when "The Hype House started to become more of a business."[6] Larray, who was already an established YouTuber and TikTok personality, joined in January 2020, but confirmed in his livestream that he had left later that year.[7] Vinnie Hacker, an internet sensation, joined the house in January 2021, which was a surprise to a lot of the Hype House's fan base. Russian model Renata Valliulina (also known as Renata Ri) joined the house in December of that year.

After being interviewed by Thomas Petrou, leader of the house, popular content creator Tabitha Swatosh was accepted into the house and became a Hype House member on January 28, 2022. Sam Dezz and Brooke Monk joined the house as of April 1, 2022. Paige Taylor officially became a member on May 14, 2022. Throughout May of 2022 the Hype House frequently collabed with Breezy Boys LA, another content house. Then, on June 3, 2022, all the previous Breezy Boy members (Ace Akers, Bryce Parker, Eddie Preciado, Jacob Day, Jackson Dean, and Kristian Ramey) became official Hype House members.[citation needed]

Reality series[edit]

On April 22, 2021, Netflix announced that they would be airing a reality series at The Hype House, starring Annon, Dragun, Hacker, Hayward, Hudson, Merritt, Petrou, Warren, and Wright.[8] Hype House premiered on Netflix on January 7, 2022.[9]

Controversies[edit]

On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion.[10] The party included internet celebrities such as James Charles and others.[11] At the time of the party, California's COVID-19 cases had just surpassed New York's cases.[12] There was an estimated 67 people in attendance,[13] many of whom were seen without face masks[11] despite local health laws.[14] Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley.[10][15] Merritt, and some of the other attendees of the party later apologized.[13] Residents of The Hype House later tested negative for COVID-19.[16]

References[edit]

  1. ^ a b c McErlene, Fern (January 16, 2022). "Inside the $5 million California mansion where 19 TikTokers live, party, and cause drama". Insider. Retrieved April 8, 2022.
  2. ^ a b Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
  3. ^ Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
  4. ^ Kim, Yerin (March 20, 2020). "Here's What You Need to Know About TikTok Star Daisy Keech". Seventeen. Retrieved February 9, 2021.
  5. ^ Brown, Abram (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
  6. ^ Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved May 11, 2020.
  7. ^ Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
  8. ^ Porterfield, Carlie. "TikTok Collective 'The Hype House' Is Getting The Netflix Treatment". Forbes. Retrieved April 25, 2021.
  9. ^ "New on Netflix January 2022: Ozark: Season 4 Part 1, Hype House, and More".
  10. ^ a b Williams, Janice (July 28, 2020). "Influencers Face Backlash After Attending Party for TikTok Star Larray As Coronavirus Surges. Newsweek". Newsweek. Retrieved August 26, 2020.{{cite web}}: CS1 maint: url-status (link)
  11. ^ a b Lustig, Hanna. "Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California". Insider. Retrieved August 26, 2020.
  12. ^ McGreevy, Patrick (July 22, 2020). "California to obtain more masks, gear as it becomes state with most COVID-19 cases". Los Angeles Times. Retrieved November 30, 2020.{{cite web}}: CS1 maint: url-status (link)
  13. ^ a b Tenbarge, Kat (July 27, 2020). "Party-goers were subjected to strong online backlash, but that hasn't stopped them from continuing to go out". Insider. Retrieved August 26, 2020.{{cite web}}: CS1 maint: url-status (link)
  14. ^ Llyod, Jonathan (June 19, 2020). "If You Have Questions About California's Face Mask Rules, This List Has Them Covered". NBC Los Angeles. Retrieved November 30, 2020.{{cite web}}: CS1 maint: url-status (link)
  15. ^ Henry, Ben (July 23, 2020). "Tyler Oakley Called Out A Bunch Of Influencers After Nikita Dragun Threw An "Insane Surprise Party" During Lockdown". BuzzFeed News. Retrieved August 26, 2020.{{cite web}}: CS1 maint: url-status (link)
  16. ^ Roantree, Megab (August 4, 2020). "Nikita Dragun Got The Hype House Tested For Coronavirus". Kiss. Retrieved August 26, 2020.{{cite web}}: CS1 maint: url-status (link)

External links[edit]