The Hype House
|Founded at||Los Angeles, California|
The Hype House is the name of a collective of teens TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived. It is a collaborative content house, allowing the different influencers and content creators to make videos together easily. Members include Thomas Petrou, Mia Hayward, Alex Warren, Kouvr Annon, Jack Wright, Sienna Mae Gomez, Chase Hudson, Connor Yates, Vinnie Hacker and more.
The House is a Spanish-style mansion perched at the top of a gated street, containing a palatial backyard, pool, and a large kitchen and dining quarters.
The collective formed in December 2019 and includes around twenty rising or established Gen Z[better source needed] influencers from TikTok. Most of its funding came from Daisy Keech, Chase Hudson and Thomas Petrou.
The most notable TikTok personalities from the collective include Chase Hudson and former popular members include Charli D'Amelio, Dixie D'Amelio, and Addison Rae. During its peak in membership, it had twenty-one members until founding member, Daisy Keech, left in March 2020, citing internal disputes with other members as the reason for her departure. In May 2020, D'Amelios' representative confirmed the sisters also left the collective when "the Hype House started to become more of a business." Larray, who was already an established YouTuber and TikTok personality, joined in January 2020. Vinnie Hacker, an internet sensation, joined the house in January 2021, which was a surprise to a lot of the Hype House's fan base.
On July 21, 2020, Nikita Dragun held a surprise birthday party for Larray during the COVID-19 pandemic at the Hype House mansion. The party included internet celebrities such as James Charles, Post Malone, Kanye West, and others. At the time of the party, California's COVID-19 cases had just surpassed New York's cases. There was an estimated 67 people in attendance, many of whom were seen without face masks despite local health laws. Photos and videos of the event appeared on social media sites such as Instagram. These posts drew criticism from the public, including other influencers like Elijah Daniel and Tyler Oakley. Merritt, and some of the other attendees, later apologized. Residents of the Hype House later tested negative for COVID-19.
- Lorenz, Taylor (January 3, 2020). "Hype House and the Los Angeles TikTok Mansion Gold Rush". The New York Times. Retrieved March 19, 2020.
- Lustig, Hanna (March 7, 2020). "A power struggle and trademark dispute are rocking TikTok's Hype House as the influencer collective finds fame and fortune". Insider. Retrieved March 19, 2020.
- Kim, Yerin (March 20, 2020). "Here's What You Need to Know About TikTok Star Daisy Keech". Seventeen. Retrieved February 9, 2021.
- Brady, Tom (March 26, 2020). "Founders Feud At Hype House Gets Nasty: An Armed Guard, A New Lawsuit—And A Breakaway Group Of TikTok Stars". Forbes. Retrieved April 12, 2020.
- Jarvey, Natalie (May 6, 2020). "TikTok Boom! How the Exploding Social Media App Is Going Hollywood". The Hollywood Reporter. Retrieved May 11, 2020.
- Perrett, Connor (February 2, 2020). "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. Who are the other 20 members?". Insider. Retrieved May 3, 2020.
- Williams, Janice (July 28, 2020). "Influencers Face Backlash After Attending Party for TikTok Star Larray As Coronavirus Surges. Newsweek". Newsweek. Retrieved August 26, 2020.
- Lustig, Hanna. "Dozens of top influencers gathered for a massive Hype House birthday party despite record COVID-19 numbers in California". Insider. Retrieved August 26, 2020.
- McGreevy, Patrick (July 22, 2020). "California to obtain more masks, gear as it becomes state with most COVID-19 cases". Los Angeles Times. Retrieved November 30, 2020.
- Tenbarge, Kat (July 27, 2020). "Party-goers were subjected to strong online backlash, but that hasn't stopped them from continuing to go out". Insider. Retrieved August 26, 2020.
- Llyod, Jonathan (June 19, 2020). "If You Have Questions About California's Face Mask Rules, This List Has Them Covered". NBC Los Angeles. Retrieved November 30, 2020.
- Henry, Ben (July 23, 2020). "Tyler Oakley Called Out Joe Biden, Donald Trump And More For Attending An "Insane Surprise Party" During Lockdown". BuzzFeed News. Retrieved August 26, 2020.
- Roantree, Megab (August 4, 2020). "Nikita Dragun Got The Hype House Tested For Coronavirus". Kiss. Retrieved August 26, 2020.
- Porterfield, Carlie. "TikTok Collective 'The Hype House' Is Getting The Netflix Treatment". Forbes. Retrieved April 25, 2021.