The Icee Company

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The ICEE Company
Founded 1965
Founder Omar Knedlik
Headquarters Ontario, California, USA
Parent J&J Snack Foods Corp.

The ICEE Company is an American beverage company located in Ontario, California, United States. The company’s most well-known drink is ICEE, a frozen carbonated beverage available in fruit and soda flavors. In addition to this, ICEE also produces other frozen beverages and Italian ice pops under both the ICEE and Slush Puppie brands. Aside from the customary Cherry and Blue Raspberry flavors, the company provides consumers with other flavors, including Boysenberry, White Cherry, Strawberry Kiwi and many more. All flavor options are caffeine-free, with the exception of the Cola flavor.[1] The company’s mascot is an anthropomorphic cartoon polar bear.

The ICEE Company has seen success in past and recent years. It has operated under a division of J&J Snack Foods Corp. since 1988. Establishing over 75,000 ICEE machines in thousands of restaurants and retail stores across America, the ICEE Company serves over 500 million ICEE beverages each year. Stores where ICEE frozen beverage products are sold include WAWA, Sears, Burger King and Target. McDonald’s and Subway restaurants located inside Wal-Mart stores sell ICEE’s as well.[2]


ICEE delivery truck at a Walmart in Ypsilanti Township, Michigan


Omar Knedlik, Dairy Queen owner in Coffeyville, Kansas, first developed the ICEE in 1958. Knedlik’s idea of a frozen beverage originally came about as he began to place bottles of soda into his limited space freezer at home until frozen. He served them to his customers and they loved them. Being already highly active in the Frozen Novelty category, Knedlik saw great potential in the market for his ICEE frozen beverages. Knedlik soon realized that he could no longer operate out of his personal freezer and sought out the John E Mitchell Company in Dallas, Texas to develop a machine to make his drink products. It was a natural fit for Mitchell and Knedlik in developing a machine that could handle the rigors of commercial use and had the manufacturing capabilities to make the machines to fulfill the growing demand.[3]

After five years of processing the frozen beverages through the ICEE machines, it quickly became an iconic frozen beverage. Knedlik later approached local artist and friend, Ruth E. Taylor, to create a marketing name and logo for his invention. She developed the name “ICEE”, as well as the logo, which to this day remains unchanged. Taylor is also responsible for the idea of the company’s mascot, the polar bear. Although she was the one to generate this idea, the actual bear had been already created by Norsworthy-Mercer ad agency. In the mid-1960s, just a few short years after the first ICEE was born, there were already 300 ICEE machines manufactured. Omar Knedlik built his frozen beverage vision from the ground up, officially launching The ICEE Company in 1965.[4]

About J&J Snack Foods Corp.[edit]

J&J Snack Foods Corp. (JJSF) is a leader and innovator in the snack food industry, providing nutritional and affordable branded niche snack foods and beverages to foodservice and retail supermarket outlets. Manufactured and distributed nationwide, our principal products include SUPERPRETZEL, BAVARIAN BAKERY and other soft pretzels, ICEE and SLUSH PUPPIE frozen beverages, LUIGI’S, MINUTE MAID frozen juice bars and ices, WHOLE FRUIT sorbet and frozen fruit bars, MARY B’S biscuits and dumplings, DADDY RAY’S fig and fruit bars, TIO PEPE’S , CALIFORNIA CHURROS and OREO Churros, PATIO Burritos and other handheld sandwiches, THE FUNNEL CAKE FACTORY funnel cakes, and several cookie brands within COUNTRY HOME BAKERS.[5]

See also[edit]


  1. ^ "Products – ICEE". Retrieved 2016-07-19. 
  2. ^ "The ICEE Co.". Retrieved 2016-07-19. 
  3. ^ "ICEE Story". Retrieved 2016-07-19. 
  4. ^ "The Invention of the Slurpee". Retrieved 2016-07-19. 
  5. ^ "J&J Snack Foods". Retrieved 2016-07-19. 

External links[edit]