The Land of Make Believe
|"The Land of Make Believe"|
|Single by Bucks Fizz|
|from the album Are You Ready?|
|B-side||"Now You're Gone"|
|Released||13 November 1981|
|Format||7" single, 12" single|
|Songwriter(s)||Andy Hill & Pete Sinfield|
|Bucks Fizz singles chronology|
"The Land of Make Believe" is a 1981 single by British band Bucks Fizz. It reached No.1 in the UK in early 1982 - the second single by the band to do so. The song was produced by Andy Hill with music by Hill and lyrics by ex-King Crimson member Peter Sinfield. Despite the apparent sugar-coated style of the song, Sinfield later claimed it was a subtle attack on Margaret Thatcher and her government's policy at the time. "The Land of Make Believe" became a big hit across Europe in early 1982, topping the charts in Netherlands, Belgium and Ireland as well as the UK. The song was later covered by pop band allSTARS* for a 2002 single release.
"The Land of Make Believe" was the second of three UK #1 singles for the British Eurovision winners Bucks Fizz, staying at the top for two weeks in January 1982. It remained on the charts for 16 weeks.
The lyrics are based on a child's dream where ghostly voices lure the child outside to a world where everything is bright and happy, but the child resists. Characters, Superman and Captain Kidd are referenced in the lyrics. The close of the song features a nursery rhyme narrated by Abby Kimber, who was the 11-year-old daughter of Bill Kimber, an executive of RCA Records. This was an original piece penned by Sinfield. At the time, radio stations were instructed to fade the song before the narration. Sinfield said that the song "Beneath its tra-la-la's is a virulent anti-Thatcher song" and went on to say "it is ten-times more difficult to write a three-minute hit song, with a veneer of integrity, than it is to write anything for King Crimson or ELP".
During the recording member Mike Nolan expressed reservations for the song and told producer Andy Hill that it would not be a hit and probably the end for the band. Hill however told Nolan that Bobby G and Cheryl Baker had already recorded their parts of the song and had said that they really liked it. Nolan later admitted that his judgement was obviously wrong. Bobby G spent an afternoon recording harmonies for the middle 8 of the song, but after he left the studio, the engineer accidentally wiped the tape and the vocal part was never re-recorded.
The music video was filmed at White City, London, swimming baths and is an homage of various childhood stories. It begins in a black and white bedroom, with member Cheryl Baker waking up, and in reference to the film The Wizard of Oz the picture changes to colour, and Baker's clothes are transformed by a Fairy Godmother in the style of Cinderella. She then walks from everyday life, through a gap into a winter wonderland and has to push her way through fir trees, a reference to The Lion, the Witch and the Wardrobe, before joining the rest of the band on stage.
The remainder of the video consists of the group performing the song, intercut with brief fantastical scenes. The costumes the group wore in the video were subsequently used in television appearances for the song and many photo-shoots. Member Jay Aston chose the outfits, with the female costumes from Kahn & Bell on London's King's Road and the male costumes from Boy. They cost between £50 and £120 each. Aston has since remarked that it was one of her favourite looks for the band and in reference to hers and Baker's costume said "we were ten years ahead of Madonna with the cone boobs".
Chart performance and reception
The single was released in November 1981 and became a top 10 hit in December, being placed at No.5 for the Christmas chart. The following week it was placed at No.2, behind The Human League's "Don't You Want Me", before finally taking over at No.1 in January. It remained there for two weeks, before falling out of the charts after 16 weeks - the group's longest run on the UK singles chart. The song became the group's biggest-selling single in the UK, outselling their Eurovision winner "Making Your Mind Up", to finish as the 41st biggest-seller of the 1980s. It also reached No.1 in the Netherlands, Belgium and Ireland, while in Germany it also became their biggest selling single. The song was the group's debut single release in the US, but didn't achieve chart success there.
Critical reaction to the song was favourable with Record Mirror stating: "Prejudices and preconceptions aside, it's an excellent record and a worthy successor to 'Don't You Want Me' at the top."  "The Land of Make Believe" remains a firm fan favourite and reviews in the press at the time were positive with Smash Hits calling the song "sheer genius" and more recently Q Magazine labelling the song "not half bad" and "an 80s classic". Members Bobby G and Cheryl Baker have both named it as the best of their own songs. It seems that "The Land of Make Believe" also earned them a grudging respect within music circles, as Baker recalls confronting Bob Geldof who had publicly "slagged off" the band, with him then admitting to her that he actually really liked "The Land of Make Believe". The Human League's Philip Oakey contemporarily declared his admiration for Bucks Fizz in general, while OMD's Andy McCluskey said that he thought it was "an absolutely wonderful song with a great melody".
"The Land of Make Believe" was many times used as the closing number of Bucks Fizz's concerts. During their 1984 tour a lighting effect to simulate falling snow was used to signify the festive feel of the song due to its Christmas-time release. The song was later included on the group's second album, Are You Ready and was later released in a remixed form in 1991 as a bootleg single. A similar version of this was included on a compilation album released in 2005, while a more recent remix of the song was featured on the group's 2008 album, The Lost Masters 2 - The Final Cut. The B-Side of the single was a ballad, "Now You're Gone" featuring lead vocals by Cheryl Baker. The song features the chorus line; "It doesn't feel like Christmas now you're gone" and remains the only festive-themed song recorded by the group. An alternate ending to this song was featured as a hidden track on The Lost Masters 2 - The Final Cut.
- "The Land of Make Believe" (Andy Hill / Pete Sinfield) (3.51)
- "Now You're Gone" (Hill / Nichola Martin) (3.36)
12" single (released in Germany only)
- "The Land of Make Believe" (Hill / Sinfield) (3.51)
- "Midnight Reservation" (Hill / Sinfield) (3.44)
- "Now You're Gone" (Hill / Martin) (3.36)
|New Zealand ||44|
|"The Land of Make Believe"|
|Single by allSTARS*|
|from the album AllSTARS*|
|B-side||"Rock This House"|
|Released||14 January 2002|
|Songwriter(s)||Andy Hill & Pete Sinfield|
|Producer(s)||Ray "Madman" Hedges|
|AllSTARS* singles chronology|
"The Land of Make Believe" was the third single by the British band allSTARS*. The single was slightly faster than the original version and had a more euro-pop sound. The music video was set in a circus tent, with each individual member of the band performing tricks e.g. being cut in half, levitating or juggling. The single performed to moderate success, achieving allSTARS*' highest UK chart position of No.9.
- "The Land of Make Believe" (3.22)
- "Things That Go Bump in the Night [Xenomania mix]" (6.56)
- "Rock This House" (3.16)
- "The Land of Make Believe" – enhanced video
"The Land of Make Believe" has also been recorded by future fellow Eurovision winner Celine Dion (translated into French: "A Quatre pas D'ici") in 1983 for her album Du soleil au cœur (Hill and Sinfield would later pen her hits "Think Twice" and "Call the Man"). In 1982, French singer Sheila recorded the song in French as "Condition Féminine" while German singer Elke Best recorded it as "Land der Phantasie". Brazilian girl-group Harmony Cats recorded a Portuguese version in 1984 (as "Terra do Faz de Conta"). Bucks Fizz themselves recorded the song in Spanish as "El Mundo de Ilusion" in 1982. The song (in English) was also recorded by children's group Minipops in 1982 and an anonymous cover version for the Top of the Pops album range. A separate song, "Land of Make Believe" (PYE/NIXA N15115)was written by Joe Meek & Chris Blackwell, and recorded by Jackie Davies and His Quartet in 1957. 
- List of Dutch Top 40 number-one singles of 1982
- List of number-one singles of 1982 (Ireland)
- List of number-one singles from the 1980s (UK)
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- Elephant talk - 2002 interview with Peter Sinfield
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- Number One Magazine, "Making Their Clothes Up" - Jay Aston interview, January 1984
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- Q Magazine, April 2001
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- Irishcharts.ie. "Irish Chart details". Retrieved 2008-11-11.
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- Official Charts. "Allstars Official Charts Company". Retrieved 2009-02-11.
- Ultratop - Sheila "Condition Féminine"
- Discogs - Elke Best "Land der Phantasie"
- NME - Harmony Cats
- Discogs - We're the Mini Pops