The Learning Annex

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The Learning Annex
TypePrivately held company
FoundedNew York City (1980)
HeadquartersNew York City, New York, USA
ProductsReal Estate Wealth Expo, Trump Expo
RevenueUS$102 million (2007)
Number of employees
114 (2007)

The Learning Annex was an American education company based in New York City. It was founded in 1980 by Bill Zanker in his New York City studio apartment with a $5,000 investment.

The Learning Annex offered a wide range of classes on diverse topics such as "How to Develop & Write a Winning Business Plan", “How To Manufacture Your Products”, “How to Sing Professionally”, “Hair how-to by Frederic Fekkai”, "Intro to Pole Dancing", "How to Write a Book Proposal That Publishers Can't Refuse", "How to Talk to Your Cat", "How to Buy Foreclosed Property", "Make Contact with Lost Loved Ones", "How to Shoot Your Own Live Adult Video", "Kabbalah-Dating", "How to Create Magical Spells", "Discover Your Past Lives - Who Were You Before?", "How to Make Your Own Soap", and "How to Marry the Rich".[citation needed]

The Learning Annex achieved pop culture status with references to it appearing on Sex and the City and other television shows as well as being a subject of monologues and a component of movie and television plots.[citation needed]

In 1991, Zanker filed for bankruptcy and sold the Learning Annex.[1][2] He repurchased it in 2002.[3]

In 2006, the company started offering "Real Estate Wealth Expo" events featuring prominent speakers such as George Foreman, Donald Trump, televangelist Paula White, and motivational speaker Tony Robbins.[3] Trump was reported to have received $1.5 million for each of the 17 one-hour presentations he did for The Learning Annex's "real estate wealth expos" in 2006 and 2007.[4][5] In a court deposition two years later, Trump admitted that he was paid $400,000.[6][7]

The Learning Annex was No. 346 on the 2007 Inc. 5000 (a list of the nation's fastest-growing private companies) with a reported three year growth of 794.1%, revenue of $102 million, and 114 employees.[8] Later in 2007, it ceased its operations in Toronto, Canada.[9]

In 2023, the New York Times reported that the Learning Annex had "gone dark".[10]


  1. ^ Tossell, Ivor (March 15, 2008). "Welcome to the Earning Annex". The Globe and Mail. Retrieved February 4, 2023.
  2. ^ Perman, Stacy (December 16, 1996). "Massage for the Masses". Time Magazine. Retrieved February 4, 2023.
  3. ^ a b Dean, Josh (January 1, 2008). "Bill Zanker Never Wants to Come Down". Inc. (magazine). Retrieved February 4, 2023.
  4. ^ "In Pictures: The 10 Most Expensive Speeches", Louis Hau, Forbes, March 18, 2008
  5. ^ Robertson, Campbell (2006-01-08). "... It's How You Say It". The New York Times. Retrieved 2017-01-30.
  6. ^ Kaczynski, Andrew; Massie, Christopher (August 11, 2012). "That Time Trump Said He Had World's Highest Speaking Fee And Everybody Went With It". BuzzFeed News. Retrieved July 3, 2021.
  7. ^ Fahrenthold, David A.; O’Harrow, Jr., Robert (August 10, 2016). "Trump: A true story". The Washington Post. Retrieved July 3, 2021.
  8. ^ "No. 346 The Learning Annex". Inc. 5000. 2007.
  9. ^ Lakey, Jack (November 7, 2007). "Learning Annex is gone but shabby boxes remain". Toronto Star. Retrieved 15 August 2020.
  10. ^ Bensinger, Ken (February 4, 2023). "Selling Trump Isn't What It Used to Be". The New York Times. Retrieved February 4, 2023.

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