The Marketer

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The Marketer was a marketing magazine published ten times a year by Redactive Publishing Ltd.[1] Both The Marketer and were the official magazine and website of The Chartered Institute of Marketing. The Marketer aimed to offer in-depth analyses and practical guides to help marketers stay at the cutting edge of the profession, combining the Institute's academic expertise with marketers’ real-life experience to promote marketing as a core business function. It was distributed in several countries around the world including Britain, Australia, Ghana, China, Kenya, Malaysia, New Zealand, Poland, Singapore and Sri Lanka.

Its circulation from 1 July 2007 to 30 June 2008 was 36,755. Its monthly e-newsletter was sent out to 80,000 recipients.

In 2015 the magazine ceased publication and was replaced by another magazine, Catalyst.[2]


  1. ^ "Redactive's Melody Bartlett wins BSME Editor of the Year, Customer magazines (business readership)". redactive. 11 November 2012. Retrieved 28 November 2015.
  2. ^ "CPL launches new member magazine for CIM". CPL. 1 October 2015. Retrieved 6 September 2016.