The Martin Agency

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The Martin Agency
Industry Business Services
Founded 1965 (1965)
Headquarters Richmond, Virginia, USA
Key people
Kristen Cavallo, CEO; John Adams, Jr., Chairman; Beth Rilee-Kelley, COO; Janet White, CFO
Products Advertising & Marketing
Number of employees
Parent Interpublic Group of Companies

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]


Headquarters of the Martin Agency in Shockoe Slip

The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency.[2]

The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's CEO is Kristen Cavallo.

Headquartered in Richmond, the agency also maintains offices in New York City and London.

The Martin Agency's clients include: Benjamin Moore & Co., Chips Ahoy!, Colonial Williamsburg, Discover Card, Experian, ExxonMobil, GEICO, Georgia-Pacific, Hanes, John F. Kennedy Presidential Library and Museum, Kayak,[5] Manpower, Midas, Moen, Optimum, Oreo, Penske, PING, Ritz Crackers, Sabra, Stolichnaya, TIAA-CREF, Timberland PRO, TracFone and Walmart.

In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]

In 2012, the agency reduced its staff by 38 following a decrease in client spending.[6]

In 2016, the agency reduced its staff by 29, again citing a decline in client spending and the loss of the Wal-Mart account.[7]

Notable campaigns[edit]


Adweek U.S. Agency of the Year- 2010.[11]


  1. ^ a b Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
  2. ^ a b c LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16. 
  3. ^ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
  4. ^ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” November 4, 1993. Retrieved January 30, 2012.
  5. ^ "Kayak Finds Its New Creative Partner in The Martin Agency". AdWeek. Retrieved 2016-02-23. 
  6. ^ "Martin Agency Cuts 6% of Staff", Kiran Aditham. Adweek. August 13, 2012. Retrieved 9 jan 2017
  7. ^ "The Martin Agency lays off 29 employees", Richmond Times-Dispatch. September 7, 2016. Retrieved 9 jan 2017
  8. ^ Rob Walker.[1] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
  9. ^ Stuart Elliott.[2] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
  10. ^ Liviu Marica. "GEICO: Dora the Explorer". Daily Commercials. Retrieved 15 May 2015. 
  11. ^ Eleftheria Parpis.[3] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.

External links[edit]