The Martin Agency

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The Martin Agency
Industry Business Services
Founded 1965 (1965)
Headquarters Richmond, Virginia, USA
Key people
Matt Williams, CEO; John Adams, Jr., Chairman; Joe Alexander, CCO; Beth Rilee-Kelley, COO; Janet White, CFO
Products Advertising & Marketing
Number of employees
Parent Interpublic Group of Companies

The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]


Headquarters of the Martin Agency in Shockoe Slip

The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.[2]

The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes.

Headquartered in Richmond, the agency also maintains an office in New York City.[5]

The Martin Agency's clients include: American Cancer Society, BFGoodrich, Benjamin Moore & Co., Discover Card, ExxonMobil,, GEICO, Hanes, John F. Kennedy Presidential Library and Museum, Kraft Foods, Manpower, Midas, Mondelez International, Moen, Morgan Stanley, Nespresso, Norwegian Cruise Lines, Oreo, Penske, PING, TIAA-CREF and Walmart.

In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]

Notable campaigns[edit]


Adweek U.S. Agency of the Year- 2010.[9]


  1. ^ a b Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
  2. ^ a b c LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16. 
  3. ^ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
  4. ^ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” November 4, 1993. Retrieved January 30, 2012.
  5. ^ Noreen O'Leary, AdWeek. "The Martin Agency Cuts 38 Lays off 6 percent of staff." Aug 13, 2012. Retrieved Jan 15, 2013.
  6. ^ Rob Walker.[1] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
  7. ^ Stuart Elliott.[2] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
  8. ^ Liviu Marica. "GEICO: Dora the Explorer". Daily Commercials. Retrieved 15 May 2015. 
  9. ^ Eleftheria Parpis.[3] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.

External links[edit]