The Mill (post-production)
The Mill is respected for high-end visual effects, award-winning moving image, design and digital projects for the advertising, games and music industries. The Mill is usually well represented at the numerous Advertising and Visual Effects awards ceremonies world-wide each year.
In 1990, Robin Shenfield and Pat Joseph opened The Mill in Soho, London. Starting as a visual effects house for the advertising industry, it was the first VFX company in Europe to use exclusively digital methods.
2002 saw The Mill open a studio in New York, becoming first the UK visual effects house to do so. The extension of operations to the US was successful, with the company growing to employ over 100 staff by 2009.
Following the success of this studio, The Mill was launched in Los Angeles in 2007 - the first UK visual effects house to open on the West Coast - and once again, the new venture was highly successful.
The Mill is involved in a range of visual effects and design projects in the commercial, gaming and music industries. From the design of simple characters to the complex creation of CGI sports stadiums. The company’s supervisors, producers and artists support all stages of production, from pre-visualisation and conceptual artwork, shoot supervision, 3D, 2D and colour grading through to delivery of the finished project.
Beam.tv was launched in 2002 as an online digital delivery and content management platform. Beam was originally established as an in-house FTP process to allow clients to review and approve visual-effects work being completed by The Mill in London. Beam evolved to store, adapt and deliver content to any media platform or broadcaster globally. AdText.tv is launched in 2008 becoming a market leader for commercial subtitling.
Mill+ launched in 2013 as a creative studio focusing on motion graphics, design and animation. Mill+ leverages The Mill’s design and visual effects capabilities to collaborate on conceptualizing and developing projects and for design and animation direction.
- The Mill: Europe's First Fully Digital VFX House, Animation World Network, June 5, 2003
- Goldrich, Robert. "The Mill Opens Chicago Studio Under Aegis of Executive Producer Jared Yeater". ShootOnline. Retrieved 2013-03-01.
- Q&A: Oscar-winning digital trickery