The Moment of Truth is a British game show that aired on ITV from 5 September 1998 to 29 September 2001 and was hosted by Cilla Black. A similar show, Celebrities Under Pressure followed two years after The Moment of Truth ended. The format was strikingly similar, except that celebrities partook in challenges on behalf of the family, rather than a family member.
Each week, 3 families would get a chance to win fabulous prizes from Cilla's "Dream Directory". These would typically be cars, holidays, televisions etc. and each member of the family would pick a prize that they wanted. However, to earn the prize, one member of the family, usually Mum or Dad but occasionally an older child, has to perform a very tricky task. They are given seven days to practice it, but when they arrive at the studio the next week they have one chance (and one chance only) to get it "right on the night". If they do, they win the prizes they chose. If they don't, they lose the prizes they chose. Unlike the original show, if the nominated family member fails in the task then the younger children are given a consolation prize appropriate for this (this was included at the insistence of Cilla Black after she watched a tape of the original Japanese version, and was upset to see "kiddies crying because the bikes they thought they'd won were being taken away").