The Movement Snowboards

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The Movement Snowboards

The Movement was a creative, art driven snowboarding company existing from 1994 to 1998. A joint project founded by Matt Donahue, Mark Hibdon, Chris Brunkhart, Dan Peterka and The Mildens, the company was arguably the most artistic and independent of the mid-late 1990's. The Movement initiated a focus-shift in traditional snowboarding culture to include fine-art photography aesthetic and design in lifestyle and advertising. While headquartered in Tustin, California and Portland, Oregon, snowboards and equipment were manufactured by Solid Manufacturing (USA) (1994/95), Elan (Austria) (1995/97) and Mervin Manufacturing (USA) (1997/98).

Team Members[edit]

The Movement Snowboards 1
The Movement Snowboards logo2

Matt Donahue, Mark Hibdon, Chris Brunkhart, Dan Peterka, Kirby Phelps, Casey Savage, Travis Wood, Mike Swanda, Jeremy Huff, Seth Montfort, Jeff Krueger, Jason Carrougher, Jamie Heinrich, Alex Bacon, Mike Estes, Jason Paulson, Marty Sheppard, Todd Taylor, Mike Cronk, Fasil Debeb, Addison Elliot, Justin Allison, Mia Pringle, Travis Johns, Nicolas Vaudroz, Randy Walker.


The Movement Snowboards ads

"Life, Love, Liberation"

"A Birthplace of Ideas"

"Art in the Realm of Disguise"

"Things that Bring Us Together"

"Ideological Aspirations"

"Cultivating a Velvet Revolution"

"Remember the Reasons for Love"

"This Is, After All, a Record of What's Happened"


Freeform - The Collective Sounds of The Movement LP-catalog
The Movement CD-catalog

The remnants of The Movement include the LP/catalog "Freeform: The Collective Sounds of The Movement" (1995) and CD/catalog "The Movement" (1997). Both released in conjunction with annual mail-order media and distributed primarily at SnowSports Industries America (SIA) events. While exceedingly rare, these albums/catalogs still circulate through the vintage snowboarding subculture. Along with imagery and artwork, these albums showcased the teams essence, chemistry, passion, idealism and artistic vision of The Movement through experimental/lo-fi recordings and photographic compositions.