The NOCO Company

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The NOCO Company
NOCO
Private
Industry Consumer electronics
Founded 1914[1] (as Nook & O'Neill)
Founder Joseph Henry Nook, Sr.
Headquarters Glenwillow, Ohio, United States
Area served
Worldwide
Key people
William Nook (Chairman & CEO), Jonathan Nook (CVO & President)
Products NOCO
NOCO Genius
NOCO XGrid
NOCO Element
ChargeLight
BatteryLife
NCP2
Revenue $53.67 million (2015)[2]
Number of employees
500 (2016)[2]
Website no.co
NOCO Company original battery corrosion formula, circa 1920s.


The NOCO Company (commonly referred to as NOCO) is an American, privately held, multinational corporation that designs, manufacturers, and markets consumer electronics, automotive chemicals, plastics, and various electrical components.

Overview[edit]

NOCO was founded as Nook & O'Neill in 1914.[1] Joseph Henry Nook, Sr. was later inducted into the Automotive Hall of Fame for the contributions he made to the automotive industry with The NOCO Company.[3] Their original catalog can still be found in various automotive museums and archives.[4] NOCO holds over two dozen patents[5] including a patent for Portable vehicle battery jump start apparatus with safety protection.[6][7] NOCO's products are sold in Walmart, AutoZone, NAPA, Batteries+Bulbs, Camping World, Bass Pro Shops and on Amazon.com.[8]

Advanced Fishing Technologies acquisition[edit]

In 2009, NOCO acquired Advanced Fishing Technologies ("AFT)", a high-tech manufacturer of marine, industrial and photostatic battery management solutions.[9]

ChargeLight[edit]

NOCO's ChargeLight was first created from a fully funded Kickstarter campaign, which raised $121,329.[10] ChargeLight was well-received, and featured in such places as Mashable,[11] AndroidGuys,[12] GeekyGadgets,[13] StupidDope,[14] Rekalltech,[15] TechToyReview,[16] Mashable Top Ten Tech,[17] AppAdvice,[18] TheGadgetFlow[19] and HuntSimply[20]

Genius Boost family[edit]

The Genius Boost family of chargers is one of the company's most popular line of products. The GB30 car jump starter was rated 9/10 by TopSpeed,[21] 8.9/10 by MiniThunder[22] and "Good" by Consumer Reports.[23] The Genius Boost product family has also been recommended by Mustang360,[24] WebBikeWorld,[25] JumpStarterReviews,[26] HumbleMechanic,[27] VWDiesel,[28] WorkShopAddict,[29] TrollingBatteryGuides,[30] GreatFishingReels,[31] AutoGeekOnline,[32] WR,[33] SnowMobileCentralHQ,[34] and AutoExpress's Best Jump Starter Pack 2015.[35]

References[edit]

  1. ^ a b Bloomberg Business: The NOCO Company
  2. ^ a b D&B: The NOCO Company
  3. ^ "Joseph Henry Nook Sr Automotive Hall of Fame" (PDF). Automotive Hall of Fame. Retrieved 29 March 2016. 
  4. ^ "Vintage NOCO Catalog" (PDF). NOCO. Retrieved 4 April 2016. 
  5. ^ "USPTO.gov The NOCO Company". USPTO.gov. 2016. Retrieved 2016-02-15. 
  6. ^ "United States Patent: 9,007,015". USPTO.gov. 2016. Retrieved 2016-02-15. 
  7. ^ "A Jump Starter Can Save You Time and Money". Retrieved 2017-02-26. 
  8. ^ "Featured Authorized Resellers". NO.CO. 2016. Retrieved 2016-02-15. 
  9. ^ "The Noco Company Announces Acquisition of Advanced Fishing Technologies" (PDF). besabattery.com. 2009. Retrieved 2016-02-15. 
  10. ^ "ChargeLight, Shipping And Kickstarter". Kickstarter.com. 2014. Retrieved 2016-02-15. 
  11. ^ "LED Flashlight Doubles as Battery Pack for Any USB Device". Mashable.com. 2013. Retrieved 2016-02-19. 
  12. ^ "ChargeLight Flashlight & Charger". AndroidGuys.com. 2015. Retrieved 2016-02-19. 
  13. ^ "ChargeLight Offers Backup Power And Light In One Handy Device (video)". Geeky-Gadgets.com. 2015. Retrieved 2016-02-19. 
  14. ^ "Charge Light: USB Charging Dock That Charges Various Devices From Anywhere". StupidDope.com. 2013. Retrieved 2016-02-19. 
  15. ^ "ChargeLight Review". Rekalltech.com. 2015. Retrieved 2016-02-19. 
  16. ^ "Noco XGrid and ChargeLight CL3 mobile battery chargers cum flashlights". TechToyReviews.com. 2015. Retrieved 2016-02-19. 
  17. ^ "Mashable Top Ten Tech". Mashable.com. 2013. Retrieved 2016-02-19. 
  18. ^ "This Week In Accessories: OGIO Gambit Backpack, Chargelight And More". AppAdvice.com. 2013. Retrieved 2016-02-19. 
  19. ^ "ChargeLight – LED Flashlight & Battery Pack". TheGadgetFlow.com. 2015. Retrieved 2016-02-19. 
  20. ^ "ChargeLight Flashlight and Charger". HuntSimply.com. 2015. Retrieved 2016-02-19. 
  21. ^ "Noco GB30 Genius Boost - TopSpeed Tested". TopSpeed.com. 2015. Retrieved 2016-02-15. 
  22. ^ "NOCO GB30 review – UltraSafe lithium jump starter". MiniThunder.net. 2015. Retrieved 2016-02-15. 
  23. ^ "Noco Genius Boost GB30 jump starter". ConsumerReports. 2015. Retrieved 2016-02-15. (Subscription required (help)). 
  24. ^ "Jump Start Your Mustang Without the Danger of Jumper Cables". MustangAndFords.com. 2015. Retrieved 2016-03-30. 
  25. ^ "All the Charger You Need?". WebBikeWorld.com. 2015. Retrieved 2016-03-30. 
  26. ^ "NOCO Genius G26000 Battery Charger – Smart And Beneficial". jumpstarterreviews.org. 2015. Retrieved 2016-03-30. 
  27. ^ "NOCO Genius Boost HD GB70 Jump Starter ~ Review". humblemechanic.com. 2016. Retrieved 2016-03-30. 
  28. ^ "Product Review: NoCo Genius Boost GB70 Vehicle Jump Pack". vwdiesel.net. 2015. Retrieved 2016-03-30. 
  29. ^ "NOCO GENIUS BOOST GB40 JUMP STARTER". workshopaddict.com. 2015. Retrieved 2016-03-30. 
  30. ^ "Best Marine Battery Charger Reviews". trollingbatteryguides.com. 2015. Retrieved 2016-03-30. 
  31. ^ "NOCO Genius Marine Battery Charger Review". greatfishingreels.com/. 2016. Retrieved 2016-03-30. 
  32. ^ "NOCO G750 Genius Battery Charger". autogeekonline.net. 2015. Retrieved 2016-03-30. 
  33. ^ "Best 2015 NOCO Genius G1100UK Review". welderreferer.com. 2015. Retrieved 2016-03-30. 
  34. ^ "10 Best Jump Starters 2016". snowmobilechq.com. 2016. Retrieved 2016-03-30. 
  35. ^ "Best jump starter pack 2015". AutoExpress.co.uk. 2015. Retrieved 2016-03-30.