The Natori Company

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The Natori Company
Industry Fashion and leisure
Founded New York, 1977
Founder Josie Natori
Headquarters New York, United States
Area served
Key people
Josie Natori
Divisions Josie Natori, Natori, Josie, Cruz, Natorious

The Natori Company is a women's fashion designer and manufacturer based in New York City. The company sells lingerie, nightwear, loungewear, ready-to-wear, underwear and other high-end women's fashion to upscale department stores in the US, and to at least 15 countries internationally.[1] In addition to women's clothing, the company is also in the home furnishings industry, and has signed a licensing deal to sell Natori perfume.[2] Natori started a limited men's line in 2006.


The company was founded by Josie Natori, a native Filipino. After starting her career on Wall Street at Merrill Lynch, where she rose the ranks to become the first female Vice President in Investment Banking,[3] she decided to pursue a childhood dream of being an entrepreneur. After considering a number of other entrepreuneurial ventures from opening a McDonald's franchise, to reproducing antique furniture, she settled on fashion after a buyer at Bloomingdale's suggested she lengthen some peasant blouses sent to her from her native Philippines. The altered garments were sold as nightshirts.[4]

The company celebrated its 30th anniversary in November, 2007, with a dinner that was attended by CEO's and top executives of the company's main vendors, including Saks, Nordstrom, Neiman Marcus, and Bloomingdale's.[1] Natori has expanded its product offerings, and in May 2008, signed a global fragrance licensing deal with Parlux Fragrances. The perfume debuted in the US in September, 2009, with international distribution to follow.[2] The company also launched Natorious, a new ready-to-wear line in the fall of 2008, expanding the company's apparel footprint beyond its traditional lingerie, loungewear, sleepwear, and underwear. The collection is being rebranded Josie Natori in the fall of 2010.


  1. ^ a b "Natori celebrates 30 years at breakneck pace.". New York Sun. Retrieved 2008-05-15. 
  2. ^ a b "Parlux Fragrances, Inc. Partners with The Natori Company to Launch Luxurious New Fragrance". MarketWire. Retrieved 2008-05-15. 
  3. ^ "The Ellis Island 2007 Family Heritage Awards - 2007 Recipients". The Statue of Liberty - Ellis Island Foundation. Retrieved 2008-05-15. 
  4. ^ "Josie Natori Turns Dressing Inside Out". Time. 2007-09-21. Retrieved 2008-05-15. 

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