The Ocean Project
The Ocean Project is a US-based non-profit organization working to advance ocean conservation and education. Since its formation in the late 1990s, The Ocean Project has grown from a handful of founding North American aquariums into the world’s most extensive network for advancing ocean education and action. Its growing network includes more than 1,600 partner aquariums, zoos, science, technology, and natural history museums(ZAMS), and other education and conservation organizations, agencies, and institutions in all 50 U.S. states and 80 other countries that together serve more than 400 million visitors each year.
Through cutting-edge market research and building strong collaborations with ZAMs, The Ocean Project aims to spur a significant increase in successful ocean and climate conservation efforts. As leading gatekeepers in providing the public with experiences that engage them, ZAMs inspire their audiences to take action at home and in their communities, and increase their understanding of science and conservation.
The Ocean Project seeks to complement and build upon the work of existing institutions and organizations and has three primary components:
- World Oceans Day – an international day of celebration is aimed at getting the global community in an opportunity every year to honor the world's ocean, and raise awareness about ocean conservation. The Ocean Project, working in partnership with the World Ocean Network, has been promoting and coordinating World Oceans Day events and activities since 2003, including petitions to the United Nations to officially recognize World Oceans Day on 8 June 2009.
- Market Research Initiative, focuses on using public attitude/opinion data to help ZAMs communicate strategically – not just for education but to encourage their visitors to take action for conservation. It provides ocean conservation education and action through information and activities to over 300 million visitors of partner zoos, aquariums and museums.
- Seas The Day provides subscribers with daily tips and monthly themes for personal and societal action to promote ocean conservation.
- United Nations. "8 June - World Oceans Day". United Nations. Retrieved 7 June 2012.
- Seas the Day website