The Orchard (company)

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Orchard Enterprises NY, Inc.
Subsidiary
Industry
Founded 1997; 21 years ago (1997)
Founder Scott Cohen, Richard Gottehrer
Headquarters New York City, New York, U.S.
Area served
Worldwide
Owner Sony
Parent Sony Music[1]
Website theorchard.com

The Orchard is an American music and entertainment company founded in 1997 by Scott Cohen and Richard Gottehrer.[2][3] Wholly owned by Sony Music Entertainment and based in New York City, The Orchard specializes in media distribution, marketing and sales. It also collaborates with independent artists, labels and others to provide content worldwide.[4]

History[edit]

Founding, expansion[edit]

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York, NY.

In early 2003, The Orchard was bought by Dimensional Associates, the private equity arm of JDS Capital. Danny Stein, the CEO of Dimensional Associates, and Joe Samberg, the CEO of JDS Capital, became supervising members of the Orchard's Board of Directors, alongside founders Richard Gottehrer and Scott Cohen, with Stein becoming Executive Chairman, a position he would hold until 2015 when the company was sold to Sony Music Entertainment.

Dimensional Associates invested capital resources to modernize the Orchard's distribution technology and take advantage of the migration from physical media to digital media. In 2003-2004, Samberg and Stein ran the company from the Board, alongside Gottehrer and Cohen, with Stein as CEO, and in 2004, Dimensional hired Greg Scholl from McKinsey to become CEO, a position he held until 2009 when he left the company to become an executive at NBC Universal. Stein re-assumed the CEO role until Dimensional elevated Brad Navin to CEO. Navin had come to The Orchard through an acquisition of the Digital Club Network in 2003 and was the executive in charge of content acquisition. Stein remained Executive Chairman, and the three executives, Navin, Samberg and Stein built the company into the premier global digital distribution platform, ultimately selling the company in 2015 to Sony Music Entertainment.

Its clients include independent artists and labels such as Daptone Records,[5] (representing artists such as Sharon Jones & The Dap-Kings[6] and Charles Bradley (singer)[7]), Cleopatra Records[8] (with artists including Blackburner, Morteza Pashaei, Queensrÿche,[9] Sons of Hippies[10] and William Shatner) and Frenchkiss Records (Bloc Party,[11] Drowners,[12] Les Savy Fav,[13] Local Natives[14]), who partnered with The Orchard in 2012 to create Frenchkiss Label Group in addition to their digital and physical deals with the company.[15] In 2014, the partnership expanded even further when The Orchard acquired Frenchkiss Records outright.[16]

Artists who have signed individual deals with The Orchard include Dionne Warwick,[17] Adrian Younge,[18][18] Tracy Lawrence, Clap Your Hands Say Yeah,[18] Boyz II Men,[19] who released their album of re-recorded classics “Twenty” in 2011, Simply Red[20] and Rhett Miller.[21] Additionally, The Orchard distributes the music of Sesame Workshop[22] and the non-profit cultural catalog of Smithsonian Folkways.[23]

The company also licenses music for use in advertising, television and film. Heineken,[24] Target, Southern Comfort,[25] and the LU family of brands[26] have used songs from The Orchard’s catalogue in their advertisements. The Black Angels' "Yellow Elevator #2"[27] and The Raveonettes' "Aly, Walk With Me"[28] were featured on True Blood, Frankie Avalon's "Venus" was played on Dexter, the Dum Dum Girls' "Coming Down"[29] and Kina Grannis’ "The One You Say Goodnight To"[30] were heard on season 5 of Gossip Girl and various artists from The Orchard's catalog were heard throughout Season 2 of Vice on HBO.[31] Songs distributed by The Orchard that have made it into film soundtracks include Faye Adams' "Hurts Me To My Heart"[32] and Mozart's "Rondo No. 2 in C Major for Violin and Orchestra, K.373: Allegretto Grazioso" in Lee Daniels' The Butler[33] The Red Army Choir of Alexandrov's "Soviet National Anthem" in X-Men: First Class,[34] Frankie Avalon's classic "Swingin' on a Rainbow" in The Help[35] and Macon Greyson’s "Black Light" in The Wrestler.[36]

The company has offices in New York City,[37] London,[38] Barcelona,[39] Hamburg,[40] Paris,[41] Sydney,[42] Singapore,[43] and other countries around the world, amounting to operations in more than 25 markets globally.

On June 1, 2017, Sony Music announced that it would merge RED Distribution and Red Essential into The Orchard, which would have a U.S. market share of 6% with $350 million in annual revenue.[44][45][46]

IODA[edit]

IODA logo
IODA logo

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony servicing independent artists, labels, filmmakers and other content providers on hundreds of digital and mobile outlets around the world, including making copyright claims on online content.[47] Founded in 2003, IODA provided various distribution, marketing, publishing and administrative services to selected independent record labels, physical distributors, video companies, recording artists, filmmakers, print media publishers and independent authors, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and marketing and promotional support. IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody and Amazon.com.

On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.[48][49][50]

On March 5, 2012, Billboard reported that IODA and The Orchard were merging, with Sony Music Entertainment serving as a strategic investor in the combined entity. The report suggested that Sony, which already owned 51% of IODA, would accelerate the acquisition of the remainder of the company to complete the deal with the Orchard. The following day, IODA and The Orchard announced an agreement to combine their global digital distribution businesses in a merged company called The Orchard. Sony, which owned 50% of the new venture, had the option to buy the remainder of the merged company at a later date.[51][52] In March 2015, Sony acquired the remaining 49% of the company it didn't own from Dimensional Associates, making The Orchard a wholly owned subsidiary of Sony Music Entertainment.[53]

YouTube programming[edit]

The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients.[54] It was ranked 7th in the U.S. in July 2014.[55]

YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them. According to an article by The Orchard on their Daily Rind blog,[56] if audio is matched to a particular copyright owner via YouTube's content identification system, then one or more links will be placed under the video in order to help promote the copyright owner's music, with the video remaining available. The article states that erroneous claims are removed by The Orchard Team after review upon email communication with their dispute department.[56]

Distributed labels[edit]

The Orchard owns the catalogues of TVT Records, Premium Latin Music (home to Aventura),[57] Blind Pig Records,[58] Frenchkiss Records, Mexican label Discos Joey, JDub Records, Xanadu Records, Shrapnel Records and Flo & Eddie inc.

Some of the better known record labels distributed by The Orchard are Cleopatra Records, Black River Entertainment,Casanova Records, Hip Hop Avenue LLC, Daptone, Eclipse Records, Versatile Entertainment, InVogue Records, Pure Noise Records, Rouge Records, Prudential Records, Lamon Records, Alliance Records, Robbins Entertainment, Mancini Entertainment Group, Frontiers Records, ARY Records, Relapse Records, Sesame Street, Hope Music Group, Silent Records, Kult Records, UGF Entertainment, and Shoot to Kill Music, Heaven Music, The Spicy Effect, FM Records, That Rabbit Distribution, Deck of Cards Music, Townsend Music, MLK - Chromodiastasi, Sosa Music Group and Alpha Records in Greece, MCFL/Mizz CarrerA'Z Fast Life Ent. in New York, ElRow Music, Cultura Rock Records in Spain, and Atypeek Music in France.[59]

Film distribution[edit]

In 2015, The Orchard began distributing films theatrically.[60] Prior to releasing films theatrically, the company originally released straight-to-video on demand titles.[61] In June 2015, the company set a seven-film deal with the Duplass brothers, Mark Duplass, and Jay Duplass.[62] They also distributed the documentary Cartel Land, which went on to get nominated for an Academy Award for Best Documentary in 2016.[63] In September 2016, The Orchard announced a film transparency platform to help independent filmmakers get more data around rentals, streams and purchases as well as projections for when a film will break even and start generating profits.[64] Since The Orchard's parent company, Sony Music, is a sister company to Big Six film studio Columbia Pictures of Sony Pictures Entertainment, the company can potentially release titles from Sony Pictures' subsidiary Sony Pictures Worldwide Acquisitions as well.

BalconyTV[edit]

BalconyTV
Available in English, French, German, Polish
Founded June 2006
Owner Sony
Founder(s) Stephen O'Regan, Tom Millett, Pauline Freeman
Industry website
Website BALCONYTV.com
Current status Active

In 2014, The Orchard acquired online music channel BalconyTV.[65] BalconyTV features acoustic performances of musicians playing on balconies around the world. The sessions began in Dublin in June, 2006. Since then, BalconyTV has hosted over 12,000 shows on balconies in 50+ cities and 25+ countries worldwide. Shows include performances from acts such as The Script, Ed Sheeran, Jessie J, Mumford & Sons, Vance Joy and more.

BalconyTV is a daily online viral music show that features bands, musicians and other variety acts on balconies around the world. It was founded in Dublin, in June 2006. Videos on BalconyTV are archived on a number of major online video distributors.

BalconyTV became Ireland's first official YouTube partner. Finding quick success, BalconyTV won the Best Music Website at the Irish Digital Media Awards 2007,[66] and earned a nomination for the Best Viral Video Content at the Webby Awards in 2008.[67][68]

BalconyTV operates from locations in Dublin, Tralee, London, Hamburg, Lisboa, Porto, Tokyo, Budapest, Buenos Aires, LA, Nashville, Auckland, Poznan, New York, Tel Aviv, Kaunas, Brighton, Austin, Toronto, Paris, Prague, Zurich and Delhi, with more locations on the way.

BalconyTV has featured and supported hundreds of up-and-coming performers, along with many established and recognized acts such as The Script,[69][70] Destrossat,[71] Mumford & Sons,[72] Bugo,[73] The Temper Trap,[74] Nouvelle Vague,[75] Blue Rodeo,[76] The Border Surrender,[77] Brian Kennedy,[78] Nizlopi,[79] Aslan,[80] Buzzcocks,[81] Biffy Clyro,[81] Freddy Mullins,[82] Brasstronaut, Little Green Cars,[83] The Coronas and Antonia Vai.[84] There are over 6500 videos archived, 30 million video views, with an average of over 4000 views per video.

References[edit]

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External links[edit]