The Orchard (company)

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Orchard Enterprises NY, Inc.
Subsidiary
Industry
Founded1997; 22 years ago (1997)
FounderScott Cohen, Richard Gottehrer
Headquarters,
Area served
Worldwide
OwnerSony
ParentSony Music Entertainment[1]
Websitetheorchard.com

The Orchard is an American music and entertainment company, specializing in media distribution, marketing, and sales.[2][3] The company is a wholly owed subsidiary of Sony Music Entertainment, based in New York City.[4] In 2019, the company exited film and television.[5][6]

History[edit]

Founding[edit]

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York, NY.

Dimensional Associates Acquisition[edit]

In early 2003, The Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman.[7] Later in the year, the company acquired Digital Club Network, and appointed its CEO, Brad Navin, as executive in charge of content acquisition.

In 2004, Greg Scholl was appointed CEO.

In 2009, Navin was appointed CEO.[8]

In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal estimated at $50-55 million.[9]

In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for $200 million.[10]

Clients[edit]

Its clients include independent artists and labels such as JYP Entertainment,[11] Daptone Records,[12] Cleopatra Records,[13] and Frenchkiss Records[14][15][16][17], who partnered with The Orchard in 2012 to create Frenchkiss Label Group in addition to their digital and physical deals with the company.[18] In 2014, the partnership expanded even further when The Orchard acquired Frenchkiss Records outright.[19]

The company also licenses music for use in advertising, television and film. Heineken,[20] Target, Southern Comfort,[21] and the LU family of brands[22] have used songs from The Orchard's catalogue in their advertisements. The Black Angels' "Yellow Elevator #2"[23] and The Raveonettes' "Aly, Walk With Me"[24] were featured on True Blood, Frankie Avalon's "Venus" was played on Dexter, the Dum Dum Girls' "Coming Down"[25] and Kina Grannis’ "The One You Say Goodnight To"[26] were heard on season 5 of Gossip Girl and various artists from The Orchard's catalog were heard throughout Season 2 of Vice on HBO.[27] Songs distributed by The Orchard that have made it into film soundtracks include Faye Adams' "Hurts Me To My Heart"[28] and Mozart's "Rondo No. 2 in C Major for Violin and Orchestra, K.373: Allegretto Grazioso" in Lee Daniels' The Butler[29] The Red Army Choir of Alexandrov's "Soviet National Anthem" in X-Men: First Class,[30] Frankie Avalon's classic "Swingin' on a Rainbow" in The Help[31] and Macon Greyson's "Black Light" in The Wrestler.[32]

On June 1, 2017, Sony Music announced that it would merge RED Distribution and Red Essential into The Orchard, which would have a U.S. market share of 6% with $350 million in annual revenue.[33][34][35]

In February 2019, co-founder Scott Cohen retired from The Orchard and joined the senior management team at Warner Music Group.[36]

IODA[edit]

IODA logo
IODA logo

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content.[37] Founded in 2003, IODA provided various distribution, marketing, publishing and administrative services to selected independent record labels, physical distributors, video companies, recording artists, filmmakers, print media publishers and independent authors, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and marketing and promotional support. IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody and Amazon.com.

On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.[38][39][40]

On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.[41][42]

YouTube programming[edit]

The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients.[43] It was ranked 7th in the U.S. in July 2014.[44]

YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them. According to an article by The Orchard on their Daily Rind blog,[45] if audio is matched to a particular copyright owner via YouTube's content identification system, then one or more links will be placed under the video in order to help promote the copyright owner's music, with the video remaining available. The article states that erroneous claims are removed by The Orchard Team after review upon email communication with their dispute department. However, they are not timely in their response, which leads some YouTube users (or copyright/original content owners/creators) to believe The Orchard is attempting to acquire Adsense revenue falsely from claims that go undisputed.[45]

Distributed labels[edit]

The Orchard owns the catalogues of TVT Records, Premium Latin Music (home to Aventura),[46], ViiiZUALEYES Media Group & Recordings Inc, Blind Pig Records,[47] Frenchkiss Records, Mexican label Discos Joey, JDub Records, Xanadu Records, and Shrapnel Records.

Some of the better known record labels distributed by The Orchard are Atypeek Music, Black River Entertainment, Cleopatra Records, Eclipse Records, Frontiers Records, Heaven Music, Hope Music Group, InVogue Records, Lakeshore Records, Lamon Records, Lojinx, Mint 400 Records, Pure Noise Records, Robbins Entertainment, Relapse Records, Southern Fried Records, The Spicy Effect, and Flo & Eddie inc.[48]

Film distribution[edit]

In 2019, the Orchard Film was sold and renamed 1091 Media.

BalconyTV[edit]

BalconyTV
Available inEnglish, French, German, Polish
FoundedJune 2006
OwnerSony
Founder(s)Stephen O'Regan, Tom Millett, Pauline Freeman
Industrywebsite
WebsiteBALCONYTV.com
Current statusActive

BalconyTV is an online music channel launched in June 2006, featuring acoustic performances on balconies around the world. In 2007, it won Best Music Website at the Irish Digital Media Awards,[49] and was nominated for Best Viral Video Content at the Webby Awards in 2008.[50][51] Since then, the channel has expanded to hosting over 12,000 shows in 50+ cities, and 25+ countries.

The channel was acquired by The Orchard in 2014.[52]

References[edit]

  1. ^ "Manager, Online Marketing & Publicity". March 15, 2013. Archived from the original on March 26, 2014.
  2. ^ Sisario, Ben (September 13, 2010). "Gone Digital: Music Man Stays in Game". New York Times.
  3. ^ "Businessweek Profile: S". Businessweek.
  4. ^ "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN.
  5. ^ "Sony Music's The Orchard Selling Off Film and TV Business". Billboard. Retrieved 2019-04-04.
  6. ^ Hayes, Dade; Hayes, Dade (2019-04-03). "The Orchard Film Group Relaunches As 1091, Sets New Management Team". Deadline. Retrieved 2019-04-04.
  7. ^ "The Orchard Film Group Unveils New Leadership, Corporate Name". The Hollywood Reporter. Retrieved 2019-04-04.
  8. ^ Sylvan, Derek (2013-05-14). "Early Digital Bet Now a Sweet Song". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-04-04.
  9. ^ "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes". Billboard. Retrieved 2019-04-04.
  10. ^ "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes". Billboard. Retrieved 2019-04-04.
  11. ^ https://www.musicbusinessworldwide.com/the-orchard-doubles-down-on-k-pop-with-global-jyp-entertainment-deal
  12. ^ Sisario, Ben (6 March 2012). "Digital Notes: Indie Distributors Merge and Live Nation Buys Setlist.fm". mediadecoder.blogs.nytimes.com. New York Times. Retrieved 6 November 2014.
  13. ^ "The Orchard Music Distribution". theorchard.com. Retrieved 6 November 2014.
  14. ^ Young, Alex (2012-03-22). "Bloc Party signs with Frenchkiss Records". consequenceofsound.net. Consequence of Sound. Retrieved 6 November 2014.
  15. ^ "Drowners signed to Frenchkiss". brooklynvegan.com. Brooklyn Vegan. Retrieved 6 November 2014.
  16. ^ Big, Ben. "Syd Butler - Les Savy Fav - Frenchkiss Records - Interview". pinpointmusic.com. Pinpoint Music. Retrieved 6 November 2014.
  17. ^ Weiss, Jeff (4 December 2009). "Local Natives Sign to Frenchkiss, Go Global". latimesblogs.latimes.com. Los Angeles Times. Retrieved 6 November 2014.
  18. ^ Jackson, Dan. "Frenchkiss Partners With The Orchard For Label Group". cmj.com. CMJ. Retrieved 6 November 2014.
  19. ^ Brown, Harley. "Exclusive: The Orchard Acquires Frenchkiss Label Group and Frenchkiss Records". billboard.com. Billboard. Retrieved 6 November 2014.
  20. ^ "Heineken "Deja Vu" Commercial". www.youtube.com. YouTube. Retrieved 16 December 2014.
  21. ^ Comfort, Southern. "Southern Comfort | Dance | Whatever's Comfortable". www.youtube.com. YouTube. Retrieved 16 December 2014.
  22. ^ "LU, C'est Vous: le piege". www.youtube.com. YouTube. Retrieved 16 December 2014.
  23. ^ "Cold Grey Light of Dawn". www.tunefind.com. TuneFind. Retrieved 16 December 2014.
  24. ^ "And When I Die". www.tunefind.com. TuneFind. Retrieved 16 December 2014.
  25. ^ "Gossip Girl Music: Season 5: 511: The End of the Affair?". The CW.
  26. ^ "Gossip Girl Music: Season 5: 515: Crazy, Cupid, Love". The CW.
  27. ^ Cosgrove, Bryan (2014-06-12). "Seeing the World Differently with HBO and Vice". www.dailyrindblog.com. The Daily Rind. Retrieved 16 December 2014.
  28. ^ Rasool, Carlos. "Faye Adams - Hurts Me To My Heart (High Quality)". www.youtube.com. YouTube. Retrieved 16 December 2014.
  29. ^ Hutchings, Hope (2013-08-13). "Setting the Tone on "The Butler"". www.dailyrindblog.com. The Daily Rind. Retrieved 16 December 2014.
  30. ^ "All 8 Songs from the X-Men First Class Soundtrack". Reel Soundtrack. 2011-06-11.
  31. ^ "August 29, 2011 - The Help on Top Musically and Critically, Screamin' Jay Does Double Duty on TV". Way Back Attack.
  32. ^ "Macon Greyson "Black Light" Video". NME.
  33. ^ Smirke, Richard. "Exclusive: Sony Merges The Orchard and Red Essential Into Single Artist/Label Services Division". billboard.com. Billboard. Retrieved 12 June 2017.
  34. ^ The Orchard and Red Essential Merge theorchard.com June 1, 2017, Retrieved on June 12, 2017
  35. ^ "Sony Merges RED Into The Orchard: What the Music Giant's Latest Consolidation Means for Indie Labels".
  36. ^ "Scott Cohen is joining Warner – but what's the plan?". 2019-02-11.
  37. ^ Houghton, Bruce. "OFFICIAL: The Orchard & IODA Merge [More Details]". Hypebot.
  38. ^ "Sony Music Entertainment and IODA Partner to Create Leading Digital Distribution and Services Network for Independent Rights Holders". Sony Music Entertainment.
  39. ^ Adegoke, Yinka (July 1, 2009). "Sony Music, IODA Create Digital Network". Reuters News Agency. Retrieved July 1, 2009.
  40. ^ Christman, Ed (July 18, 2011). "What Exactly Is An Independent Label? Differing Definitions, Different Market Shares". Retrieved October 31, 2011.
  41. ^ Christman, Ed (March 5, 2012). "Orchard, IODA Merging; Sony Music To Invest In New Company".
  42. ^ Morris, Christopher (March 7, 2012). "Aggregators the Orchard, IODA merge". Variety.
  43. ^ Alex Pham, "The Orchard Serves Up Multi-Channel Network with a Side of BACON", Billboard.biz, 11 October 2013
  44. ^ Lella, Adam. "comScore Releases July 2014 U.S. Online Video Rankings". comscore.com. ComScore. Retrieved 7 November 2014.
  45. ^ a b Staff, The Orchard (6 December 2011). "YouTube Copyright Claims".
  46. ^ "Exclusive: The Orchard Buys Indie Label Premium Latin's Catalog".
  47. ^ "The Orchard Acquires Blind Pig Records Catalog".
  48. ^ "Music Distribution - The Orchard". Retrieved 7 August 2014.
  49. ^ https://web.archive.org/web/20101028094116/http://digitalmedia.ie/past-winners-2007.php. Archived from the original on October 28, 2010. Retrieved October 21, 2010. Missing or empty |title= (help)
  50. ^ [1] Archived October 20, 2010, at the Wayback Machine
  51. ^ (April 11, 2008). "BalconyTV nominated for Webby Award", The Irish Times, p. 7.
  52. ^ Staff, Billboard. "The Orchard Acquires BalconyTV (Exclusive)". www.billboard.com. Billboard. Retrieved 6 February 2015.

External links[edit]