The Original Soupman

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The Original Soupman
Retail, Foodservice, Catering
Founded2005 - 259 W 55th St, New York, NY 10019
HeadquartersEatontown, NJ
Number of locations
6
Area served
United States
ProductsSoups
ParentGallant Brands, Inc.
Websiteoriginalsoupman.com

The Original Soupman is a chain of soup restaurants originally run by Ali "Al" Yeganeh, modeled after Yeganeh's original restaurant Soup Kitchen International, which was a well-known soup restaurant at 259-A West 55th Street (between Broadway and 8th Avenue), in Midtown Manhattan, New York City.[1]

The 55th Street location, which began operating in 1984, was closed in 2004, with the windows soaped over.[2] Yeganeh, who was born in Iran, kept the lease on the shop while he looked to expand into a broader market. This led to the formation of the Original Soup Man chain and eventually led to the reopening of the Soup Kitchen International location in 2010 under the name "Original Soup Man", like all of Yeganeh's other restaurants.[2]

In 2017, the chief financial officer of The Original Soupman was indicted for income tax evasion, and the chain went into bankruptcy, which led to all of its stores being closed. Later in 2017, the chain emerged from bankruptcy under new ownership, and it re-opened a physical location in late 2018.

Original restaurant[edit]

Soup Kitchen International

In a profile of Yeganeh and Soup Kitchen International published in The New Yorker in 1989, both the small restaurant's popularity and Yeganeh's obsessive focus on his customers' behavior were noted.[3] Yeganeh was quoted in the article as saying "I tell you, I hate to work with the public. They treat me like a slave. My philosophy is: The customer is always wrong and I’m always right."[3] Yeganeh explained his strict philosophy about customer behavior by noting that, "Whoever follows [my rules] I treat very well. My regular customers don’t say anything. They are very intelligent and well educated. They know I’m just trying to move the line."[3] However, the writer noted that customers who stalled or complained would be bypassed, and quoted one person in line as advising others, "Just don’t talk. Do what he says."[3]

Fame via Seinfeld[edit]

Yeganeh was the inspiration for the "Soup Nazi" character in the eponymous episode of the NBC television sitcom Seinfeld, which first aired on November 2, 1995. Yeganeh was born in Iran and had lived in Khorramshahr prior to moving to the US. In this episode, Yeganeh, fictionalized as "Yev Kassem", was portrayed as the tyrannical purveyor of his soups, making all of his customers follow a strict set of rules if they wish to successfully procure a bowl of one of his coveted soups. Kassem was portrayed by Larry Thomas, who made two appearances in the series. For the original episode, Thomas was nominated for the Primetime Emmy Award for Outstanding Guest Actor in a Comedy Series in 1996, which he lost to Tim Conway for Coach.

According to writer Spike Feresten, Jerry Seinfeld and several members of the production team went to Soup Kitchen International for lunch weeks after "The Soup Nazi" aired. Upon recognizing Seinfeld, Yeganeh did a "triple take" and then went into a profanity-filled rant about how the show had "ruined" his business and demanded an apology. This was ironic since whenever the show ran, his normally long line would extend around the corner due to increased demand for his soups. Seinfeld gave what Feresten describes as "the most insincere, sarcastic apology ever given". Obviously having seen the episode, Yeganeh then bellowed, "No soup for you!" and ejected them from the restaurant.[4]

Movie reference[edit]

The "Soup Nazi" character in Seinfeld was not the first time that Mr. Yeganeh was referenced in film. According to Nora Ephron's DVD commentary, the first pop culture reference to Yeganeh (though not by name) occurs in the 1993 movie Sleepless in Seattle, which Ephron co-wrote and directed. In the film, a magazine writer played by Meg Ryan discusses a potential story: "This man sells the greatest soup you have ever eaten, and he is the meanest man in America. I feel very strongly about this, Becky; it's not just about the soup."[5]

Franchises[edit]

Soup Kitchen International on 55th Street in 2008 after it closed but with the sign remaining

After reopening, "The Original Soup Man" opened franchises in various cities throughout the United States and Canada, including four in Manhattan. The soups were made in Yeganeh's industrial kitchen in Linden, New Jersey.[6] Yeganeh licensed his recipes, name and likeness to the company. Franchises were provided with some 45 soup varieties in 8 lb (3.6 kg) bags available in rotation. Chains participating in subfranchising the soups included Ranch One and Cold Stone Creamery. On March 3, 2008, the first Original Soup Man franchise on a college campus was opened in the Russell House University Union at the University of South Carolina. This venue closed near the end of spring 2011.

Reportedly, the strictness popularized by the original location need not necessarily be followed by the franchisees, but Yeganeh apparently banned any Soup Nazi references by franchises and their staff while on the job and has strongly encouraged his franchise owners to avoid references to Seinfeld in their promotions. (However, his marketing contains at least two Seinfeld references, including the phrase "Soup for you!" and a mention of the show on the back of his packaged soup offerings.) At the time, Yeganeh accepted media inquiries, but his "media rules" forbade mention of "the 'N' word" (Nazi), personal questions, or follow-up questions. Interviews were conducted only via e-mail.[7]

Despite Yeganeh's contempt for the Soup Nazi character, it was announced on July 22, 2015 that Soupman, Inc. licensed the image of actor Larry Thomas, who portrayed the "Soup Nazi" character on Seinfeld, to promote Yeganeh's soups across America.[8]

Grocery store offerings[edit]

Soup Kitchen International Inc., "The Original Soup Man," and Yeganeh announced on April 22, 2005, that a retail line of "heat-n-serve" soups would be available in May at select grocery stores. There were five different variations available made by SoBe Beverages and supervised by Al Yeganeh. The soups were packaged in 15 oz. ‘Grab-N-Go’ clear packages. Since its launch in May 2005, "The Original SoupMan" line of soups is sold in 14 states and over 7,000 grocery stores across the United States and Canada.

Bankruptcy and relaunch[edit]

In May 2017, Robert Bertrand, the chief financial officer of The Original Soupman, was arrested and charged with income tax evasion for failure to pay the company's Medicare, Social Security, and federal income taxes dating back to 2010.[9] Less than two months later, the chain filed for bankruptcy.[9] All of the company's assets, including its licenses from Yeganeh and its license of the image of Larry Thomas, were sold in a bankruptcy sale in September 2017 to a company called Gallant Brands, headed by Joseph Hagan.[10] All of the company's physical locations were closed at that time, most of its major customers were lost, and the company only continued to operate its grocery store sales business.[11]

In April 2018, Bertrand pled guilty and was sentenced to nine months in prison; his defense was that his actions were intended to keep the company afloat.[12] Around that time, The Original Soupman was able to re-enter New York City's public schools lunch program after some modifications to the recipes, then to expand sales to delis and supermarkets in the New York City area, and finally, in December 2018, it opened its first post-bankruptcy physical location in a Times Square kiosk.[11]

References[edit]

  1. ^ Zagat site
  2. ^ a b Naziri, Jessica (July 19, 2010). "Real-life 'Soup Nazi' reopening famed shop". CNN. Retrieved December 15, 2018.
  3. ^ a b c d Prud'homme, Alex (January 23, 1989). "Slave". The New Yorker. Retrieved December 14, 2018.
  4. ^ See the Season 7 DVD extras, in which during the episode's "Inside Look", Feresten recounts this story.
  5. ^ Armstrong, Jennifer Keishin (2016). "Seinfeldia: How a Show About Nothing Changed Everything". Simon & Schuster. p. 130. Retrieved November 10, 2018. The morning after the episode aired, the phone started ringing at the production office with media requests pouring in from the East Coast: "The Soup Nazi" was a sensation. New York media had caught on to the fact that the show was sending up Soup Kitchen International on West Fifty-Fifth Street, where Manhattanites lined up daily to suffer abuse from soup chef Al Yeganeh in the name of getting a cup of his heavenly broth. (It wasn't the first time Yeganeh had broken into pop culture; in the 1993 film Sleepless in Seattle, Meg Ryan's newspaper writer character pitches her editor a feature story on him, though she doesn't give him a name: "This man sells the greatest soup you have ever eaten, and he is the meanest man in America. I feel very strongly about this, Becky; it's not just about the soup.") After America learned of the Soup Nazi, reporters flocked to interview Yeganeh, only to suffer more abuse -- and capture him cursing Seinfeld for branding him a Nazi.
  6. ^ The Daily Princetonian
  7. ^ "For Press". originalsoupman.com. Retrieved March 12, 2015.
  8. ^ https://globenewswire.com/news-release/2015/07/22/754065/10142524/en/The-Original-Soupman-Announces-Seinfeld-Actor-Larry-Thomas-Famous-for-No-Soup-for-You-Episode-to-Jump-Into-the-Soup-Fulltime.html
  9. ^ a b McCoy, Kevin (June 17, 2017). "Soupman of 'Seinfeld' Soup Nazi fame files for bankruptcy protection". USA Today. Retrieved December 14, 2018.
  10. ^ Rizzo, Lillian (September 8, 2017). "Sale of Original Soupman Approved by Bankruptcy Judge". Wall Street Journal. Retrieved December 14, 2018.
  11. ^ a b Rizzo, Lillian (December 13, 2018). "Business Synonymous With 'No Soup for You' Wants to Make Soup for Everyone". Wall Street Journal. Retrieved December 14, 2018.
  12. ^ Roberts, Georgett and Laura Italiano (April 12, 2018). "Soupman exec gets prison for tax evasion". New York Post. Retrieved December 14, 2018.

External links[edit]

Coordinates: 40°45′56″N 73°59′00″W / 40.765429°N 73.983264°W / 40.765429; -73.983264