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Paramount Theatre (Austin, Texas)

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Paramount Theatre
Entrance to venue (2025)
Map
Interactive map of Paramount Theatre
Former names
Gaiety Theatre (planning/construction)
Majestic Theatre (1915–30)
Paramount Theatre (1930–76; 2000-present)
Paramount Theatre for the Performing Arts (1976–2000)
Address713 Congress Avenue
Austin, Texas 78701-3216
LocationDowntown Austin
Coordinates30°16′10″N 97°44′39″W / 30.2694668°N 97.7442607°W / 30.2694668; -97.7442607
OwnerParamount, Inc.
OperatorAustin Theatre Alliance
Capacity1,270
Construction
GroundbreakingFebruary 1915 (1915-02)
OpenedOctober 11, 1915 (1915-10-11)
Renovated1930, 1957–58, 1978–80, 2000, 2015
Cost
$150,000
($4.77 million in 2025 dollars[1])
ArchitectJohn Eberson
Website
Venue Website
Paramount Theatre
Built1915
NRHP reference No.76002072[2]
RTHL No.14684
Significant dates
Added to NRHPJune 23, 1976
Designated RTHL1976

The Paramount Theatre is a live theatre venue/movie theatre located in downtown Austin, Texas. The classical revival style structure was built in 1915. The building was listed in the National Register of Historic Places on June 23, 1976.[2]

In more than a century of operation, the Paramount has hosted vaudeville, silent and sound films, live theater, musical performances, comedians, and public events.[3][4] Its film history includes premieres such as the 1966 world premiere of Batman: The Movie.[5]

History

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Early history and preservation

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The four-story theater was conceived as the Gaiety Theatre and built by Austin businessman Ernest Nalle, who commissioned architect John Eberson to design the building in January 1915.[6] Construction was announced in February 1915 and completed later that year. The theater opened as the Majestic Theatre on October 11, 1915, as part of the Interstate Vaudeville Circuit, and was intended to bring major touring acts to Austin.[4] It hosted vaudeville performers including the Marx Brothers and later also presented silent films with live musical accompaniment.[6][4]

In 1930, as the theater shifted more heavily toward motion pictures, it underwent an extensive remodel and reopened as the Paramount Theatre, a name connected to Paramount-Publix, the theater's new owner.[4] The renovation added carpeting, upholstered seating, air conditioning, a sound system, and a large illuminated blade sign reading "Paramount".[6][4] The theater subsequently presented Paramount studio films and premieres, often alongside live performances or stage appearances.[4]

In 1941, the theater was purchased by the Margaret Reed Estate.[7] In 1957 and 1958, the facade was redesigned, a marquee was installed over the canopy, and the seats and concession stand were replaced or expanded.[4] In November 1963, the building's facade received another renovation, during which the signature blade sign was removed for refurbishment; the sign was never reinstalled, and its fate was not determined.[8]

By the 1970s, the popularity of television and suburban movie theaters had contributed to declining attendance at the Paramount, and the building had fallen into disrepair.[6] According to the theater's history, the building had been slated to become a Holiday Inn before preservation efforts began.[4] In 1975, proprietors John M. Bernardoni, Charles Eckerman, and Stephen L. Scott formed a nonprofit group to restore the building.[6] Local philanthropist Roberta Crenshaw, who owned a 50% stake in the building through her late husband's estate, donated her half of the trust to the nonprofit, while the other half of the trust offered a 99-year lease.[7]

In 1976, the theater's listing on the National Register of Historic Places qualified the venue for federal restoration funds. Renovations began in September 1977 following a $1.85 million grant from the federal government, which was also used to spur economic development in Downtown Austin.[6]

Restoration and later programming

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The restoration also returned live performance to a stage that had been largely unused during the theater's decline. The venue marked the return of live performances with an April 22, 1976 concert by Dave Brubeck and later presented touring and professional stage productions including Equus, West Side Story, King Lear, The Zoo Story, and Antigone.[4]

By the early 1980s, the Paramount had reestablished itself as a major Austin arts venue, presenting film premieres, touring shows, and in-house theatrical productions.[4] Beginning with a November 1982 production of Deathtrap starring Leslie Nielsen, the theater produced a series of touring stage productions, including shows starring E. G. Marshall and Martin Landau.[4]

The Paramount's stage programming during this period also included Greater Tuna, the Austin-created comedy by Jaston Williams, Joe Sears, and Ed Howard. The theater's history describes the 1982 Paramount staging as its biggest stage success of the era and states that the show outsold all non-sporting entertainment in Austin.[4] In 1990, A Tuna Christmas, starring Williams and Sears, made its Texas stage debut at the Paramount and ran for five weeks.[4]

The theater later served as a venue for the Austin-based Big Stinkin' International Improv & Sketch Comedy Festival in 1996, 1997, and 1999, with Paramount festival programming that included the Austin troupe Monks' Night Out and appearances by sketch and improv groups such as The State.[9][10][11][12] The 1999 festival also used the Paramount for a King of the Hill screening and question-and-answer session with Austinite creator Mike Judge and co-creator Greg Daniels.[13][14]

In 2000, the Paramount merged with the neighboring State Theatre to form the Austin Theatre Alliance, the nonprofit organization that operates both venues.[4]

In 2008, the organization created a formal youth education department, Paramount Academy for the Arts. Its Literacy to Life / Story Wranglers program began with a third-grade classroom at Matthews Elementary School and used arts-integrated lessons to turn students' original writing into live performance.[4]

In 2012, the Austin Theatre Alliance created and launched the annual Moontower Comedy Festival.[4]

In 2015, the theater embarked on an effort to recreate the signature blade sign that was lost in 1963. Since there were no known architectural or engineering plans for the original sign, the designers analyzed old footage of the theatre that included the sign. On September 23, 2015, the blade sign was lit for the first time in over 50 years.[8]

The professional production staff for the Paramount Theatre has been provided by members of Local 205 of the International Alliance of Theatrical Stage Employees since opening day.[15]

On May 30, 2025, the Paramount hosted the first public discussion panel about the revival of the Texas-based animated television series King of the Hill.[16][17][18]

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See also

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References

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  1. ↑ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved February 29, 2024.
  2. 1 2 "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
  3. ↑ "Paramount Theatre". Texas Historical Commission. Retrieved May 26, 2015.
  4. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 "History". Paramount & State Theatres. Austin Theatre Alliance. Retrieved July 2, 2026.
  5. ↑ "Paramount Theater Centennial Celebration". The Paramount Theatre. Retrieved June 26, 2015.
  6. 1 2 3 4 5 6 Orbock, Joseph A. "Paramount Theatre". Texas State Historical Association. Retrieved January 14, 2020.
  7. 1 2 Barnes, Michael (September 23, 2016). "How Roberta Reed Crenshaw became the Paramount's patron saint". Austin 360. Retrieved January 14, 2020.
  8. 1 2 "The Paramount Blade". The Paramount Theatre. Retrieved January 14, 2020.
  9. ↑ Saldana, Hector (April 18, 1996). "Ready to stink up the joint - Big Stinkin' International Improv Festival sure to attract wild crowd". Austin American-Statesman. p. 43 – via NewsBank.
  10. ↑ Smith, Jamie (May 15, 1997). "Big Stinkin' International Improv Festival". XL Ent. Austin American-Statesman. p. 52 – via NewsBank.
  11. ↑ "A Brief History of The State". DavidWain.com. Retrieved July 3, 2026.
  12. ↑ Faires, Robert (April 1, 1999). "Big Stinkin' International Improv & Sketch Comedy Festival 4". The Austin Chronicle.
  13. ↑ "Big Stinkin' Comedy Fest 4 Announces Gala Performances, Celebrities April 5-10, 1999" (Press release). Big Stinkin' International Improv & Sketch Comedy Festival. March 18, 1999 – via Internet Archive.
  14. ↑ Mendoza, Manuel (April 6, 1999). "Austin dubs itself 'King'-dom come - Festivities hail Fox series with splendor in the grass". The Dallas Morning News. p. 21A – via NewsBank.
  15. ↑ "IATSE, Local 205".
  16. ↑ "Everything We Learned About Hulu's "King of the Hill" Revival at ATX 2025". www.laughingplace.com. Retrieved August 25, 2025.
  17. ↑ Otterson, Joe (May 30, 2025). "'King of the Hill Revival' Sets Hulu Release Date, Drops First-Look". Variety. Retrieved May 30, 2025.
  18. ↑ "KING OF THE HILL".[permanent dead link]
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