The Perfume Shop

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The Perfume Shop
Traded as The Perfume Shop
Industry Retail
Founded 1992
Headquarters High Wycombe, Buckinghamshire, UK
Number of locations
269 (2016)
Area served
UK & Ireland
Key people
Gill Smith (Managing Director), Domanic Lai (Group Managing Director)
Products Perfume, Aftershave, Fragrance
Owner A.S. Watson Group
Number of employees
1400 (2010)[1]
Parent CK Hutchison Holdings
The Perfume Shop, Southside Wandsworth, London

The Perfume Shop is a United Kingdom perfume retailer founded in 1992. The company was acquired by the world's largest health and beauty retailer, A.S. Watson Group in 2005. The company is based in High Wycombe, Buckinghamshire, with a distribution centre in Dunstable. It is the second largest fragrance retailer in the UK.[2]


The Perfume Shop started life in 1992 and when bought by Merchant Retail Group plc in 1991 was originally called EauZone. Eauzone had 6 stores but 3 were closed down immediately with only Guildford, Portsmouth and Basingstoke being retained. That year The Perfume Shop also opened in Meadowhall, Sheffield and The Glades Shopping Centre, Bromley (now Intu). Typically The Perfume Shop trades from smaller shops than many other retailers and they averaged 400 square feet. Half of their sales came in the 6 weeks before Christmas. It became a classic clicks and mortar operator with both high street shops and a very successful website.

The Perfume Shop @ Superdrug[edit]

Since 2010 it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.

Rewards Club[edit]

In September 2011, it launched a loyalty card scheme named ‘Rewards Club’.


  • Placed in The Sunday Times Top 100 Best Companies To Work For in 2012, 2013, 2014 and 2015.


External links[edit]