The Price Is Right
The Price Is Right is a television game show franchise originally produced by Mark Goodson and Bill Todman, and created by Bob Stewart, and is currently produced and owned by FremantleMedia now Fremantle (Endemol in Netherlands). The franchise centers on television game shows, but also includes merchandise such as video games, printed media and board games. The franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972. This version was originally hosted by Bob Barker. Since 2007, Drew Carey has hosted the program.
In the show, contestants compete to win cash and prizes by guessing the pricing of merchandise. The program has been critically successful and remains a stalwart in the television ratings. It also managed to break away from the quiz show format that has been used in other game shows. Since the current version premiered, it has also been adapted in several international formats around the world, most notably in the United Kingdom, Australia, Mexico & Vietnam.
The original version of The Price Is Right was first broadcast on NBC, and later ABC, from 1956 to 1965. Hosted by Bill Cullen, it involved four contestants bidding on a wide array of merchandise prizes, whose values ranged anywhere from a few dollars, (in many cases, "bonus" prizes were attached after the fact, to the winner) to thousands, doing so in the manner of auctions except that Cullen did not act out the role of auctioneer. Instead, contestants tried to bid closest to the product's actual retail price without going over that price. Depending on the prize, contestants were allowed, in proper turn, to make multiple bids; or only allowed one bid. In the case of the former, each contestant in-turn bid on the displayed item until a buzzer sounded. They could make a final bid, or "freeze." The contestant whose bid was closest to the correct value of the prize – and had not gone over that value – won it. There was also a special game set aside for the home viewer, which offered several prizes in a package, which usually included a luxury vacation trip, and/or a new car as part of the package. Viewers submitted their bids via post cards; the winner was announced on the air. At the end of each episode, the contestant who had won the most (by dollar value) was declared the winner and became the returning champion, entitled to play again in the next episode.
This version began as part of NBC's daytime schedule. An alleged series of technical problems made the pilot episode look bad enough for NBC to decline buying the show, but after an appeal from the producers, citing the fact that at that time all TV shows were given up to an initial 13 weeks to succeed or fail, it aired anyway. It became successful enough to warrant a second version of the series, beginning on prime time in the fall of 1957. Shown weekly, that version had the distinction of being the first TV game show to be broadcast in color. After being a Top-10 prime time show for some time its ratings gradually but noticeably declined, and by 1963 NBC canceled it, and it was then picked up by ABC. ABC's prime time version ran for one full season (1963–64), and the daytime version ended in 1965.
Since 1972, the current version of The Price Is Right uses the same structure:
- One Bid, where four players attempt to bid on an initial prize, being as close as possible without going over; the player closest to the price gets the opportunity to play a pricing game. The first four players are called from the studio audience at the start of the show in Contestant's Row to play One Bid, and after each pricing game, a new player is called to fill the slot.
- Pricing games, where the contestant plays for a range of prizes, frequently money or automobiles, with most games based on the player's knowledge of the retail price of these items.
- The Showcase, where the two top players of the day are shown two showcases, collections of several prizes. The player with the highest winnings to that point gets the option of either bidding on the first showcase, or passing that to the other player who must bid on it; the second showcase is then bid on by the remaining player. The player who bids closer to the retail price of their own showcase without going over wins the showcase; it is possible to win both showcases by being very close to the actual price without going over, while if both players overbid, neither showcase is won.
When the new format debuted as The New Price Is Right, shows were thirty minutes in length: three pricing games were played and the two contestants with the highest winnings entered the Showcase. By June 1973, the show was renamed back to The Price is Right.
The show was expanded into an hour-long format on November 3, 1975, allowing six pricing games to be played per episode. A new feature, the Showcase Showdown, was added to select which players would play in the Showcase. It is played after the first three players have completed their pricing games to select one player from this set, and again after the last three. In the Showdown, each player is given two chances to spin a wheel which displays every monetary amount from 5¢ to $1.00 in 5¢ increments. The player may either stop after the first spin or take the second one, with the values from both spins being added together in the latter case to determine their score. The player who comes the closest to $1.00 without going over, either on the first spin alone or the sum of both, advances to the Showcase. A score of exactly $1.00 awards a cash bonus and gives the player a chance to win larger amounts in a bonus spin.
The series debuted September 4, 1972, in two forms: a daily version on CBS with Bob Barker as host, and a weekly version, eventually dubbed "the nighttime Price Is Right," hosted by Dennis James and airing in first-run syndication. Barker took over the nighttime version in 1977 (which remained a half-hour in length throughout its existence) and hosted both until the nighttime version was discontinued in 1980. The syndicated nighttime version returned five years later, with Tom Kennedy as host and running five days a week. This version ran for one season.
Barker hosted the program from its debut until June 15, 2007. During his 35 years as host, Barker won numerous awards and honors including Daytime Emmys and a Lifetime Achievement Award. Directors of the show included Marc Breslow, Paul Alter, and Bart Eskander, with Eskander receiving a Daytime Emmy for Outstanding Direction of a Game Show. Producer Roger Dobkowitz won a Daytime Emmy for his work on the show, which included the development of many of the show's games that are still being played today.
After a search for a successor, Drew Carey took the helm of the show, with production resuming in August 2007, and his first episode airing on October 15. It is believed to be the longest-running game show on television (the Spanish-language variety show Sábado Gigante ended on September 19, 2015). It is also the longest running game show airing episodes five days-per-week in the world. The Price Is Right is one of two game show franchises (along with To Tell the Truth) to be seen nationally in either first-run network or syndication airings in the U.S. in every decade from the 1950s onward. CBS has occasionally aired extra episodes of the show for short periods between the cancellation of one daytime program and the premiere of its successor. On occasion since 1986, special episodes have aired during prime time hours, most notably to fill in gaps between the Survivor series, and during the 2007–08 Writers Guild of America strike.
On September 22, 2008, Terry Kneiss made game show history by bidding the exact amount of his $23,743 showcase. Taping of the show immediately stopped, with Carey and show staffers concerned that cheating was taking place. It was later learned that—by constantly watching the show, noticing the frequency of certain products showing up on the show, and using statistical analysis—Ted Slauson, an audience member and long-time superfan of the show, had legitimately determined the exact prices of the items in the showcase. Slauson shared this knowledge with Terry's wife Linda, who was sitting beside him in the audience, and the information was signaled to Terry up on stage. Kneiss was awarded the prizes, and the show subsequently discontinued featuring certain products.
On April Fools' Day in 2014, Craig Ferguson and Carey switched hosting duties, with Carey hosting The Late Late Show and Ferguson taking over the hosting duties on The Price Is Right. The episode also featured Shadoe Stevens as announcer. Barker appeared on the April Fools' Day episode in 2015, hosting the first item up for bids and the first pricing game, with Carey hosting the remainder of the episode.
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|1972–77||Dennis James||Weekly series|
|1977–80||Bob Barker||Weekly series|
|1985–86||Tom Kennedy||Daily series. Referred to on-air as "the nighttime Price Is Right"|
|1994–95||Doug Davidson||Daily series, The New Price Is Right|
Prime time episodes have been ordered by CBS on occasion since 1986. The first, The Price Is Right Special, was a six-week summer series which aired on CBS in 1986, hosted by Barker. In 2002, the show celebrated its 30th year with a Las Vegas special.
Later in 2002, the show began its current line of primetime episodes (known as #xxxSP in show codes). Six special episodes titled The Price Is Right Salutes aired in primetime, saluting the branches of the United States armed forces, and for the police and firefighters of America in the wake of the September 11 attacks became the first in the canon. The Price Is Right $1,000,000 Spectacular (#007SP-#033SP) was a series of primetime specials airing from 2003 until 2008 featuring chances at winning $1,000,000, as well as more expensive prizes than on the daytime counterpart.
Two daytime episodes aired in primetime. Episode #4035K (June 15, 2007, season finale and Bob Barker's final episode) was rebroadcast in primetime after airing that morning, leading to the Daytime Emmy Awards. Episode #4512K, the show's military special, originally intended for November 11, 2008, became the first daytime episode scheduled to originally air in prime time when it was moved to November 14.
The Celebrity Week format in daytime where a celebrity plays along with contestants was adopted for the next series of prime time episodes, which are part of the same series as the 2002 Salutes and 2003–08 $1,000,000 Spectaculars (since #034SP). These shows used former participants on the network's three prime time reality game shows (Survivor, The Amazing Race and Big Brother) who joined contestants as teams. The three-night special aired May 23–25, 2016. Another series of specials, #037SP (with cast members from SEAL Team mainly David Boreanaz, Max Thieriot, Neil Brown Jr., A.J. Buckley, Toni Trucks, Justin Melnick and Dita the Dog) and #038SP (featuring Seth Rogen), aired during the 2019–20 television season and three more episodes have been ordered by CBS to air during the season, #039SP-#041SP. Episodes starting with #037SP are designated as The Price Is Right at Night, with the background trapezoid logos carrying different colours to represent an evening motif instead of the bright colours for daytime.
The civilian-celebrity format beginning with 037SP offers a charitable donation the celebrity's charity equivalent to the total cash and prizes won, similar to the format used in daytime.
On January 12, 2020, CBS announced that three more specials will air in Spring 2020.
Endless Games, which in the past has produced board games based on several other game shows, including The Newlywed Game and Million Dollar Password, distributes home versions of The Price Is Right, featuring the voice of Rich Fields, including a DVD edition and a Quick Picks travel-size edition. Ubisoft also released a video game version of the show for the PC, Nintendo DS, and Wii console on September 9, 2008. An updated version of the game (The Price Is Right: 2010 Edition) was released on September 22, 2009. Both versions feature the voice of Rich Fields, who was the show's announcer at the time of the release of the video games in question.
In October 2011, Ludia (now owned by RTL Group) released The Price Is Right Decades, a video game featuring production elements from various decades of the show, for the Wii, mobile devices, PlayStation 3, and Xbox 360 to celebrate their 40 years on the CBS network.
The 1972 revised format appeared on Australian television the following year and debuted in the U.K. in 1984. The format has also been adapted elsewhere around the world. Hosts and models from the versions in other countries have made appearances on the U.S. version, usually sitting in the audience and acknowledged by the host during the broadcast. Barker and then-music-director Stan Blits appeared on the Carlo Boszhard-hosted Cash en Carlo at the start of the 200th episode.
Currently airing Ended Upcoming or returning version
|Argentina||El Precio Justo||Azul Televisión (1999)
El Trece (2000)
|Fernando Bravo (1999–2000)
Lizy Tagliani (2019–present)
February 4, 2019 – present
|The original 1999-00 Used a similar set to U.S. version and a similar logo to French version. The 2019 version had Tagliani as the first transgender host of a classic game show.|
|Australia||The Price Is Right||ATN-7 (1957–59)
Seven Network (1963)
|Bruce Beeby (1957)
Geoff Manion (1958)
Keith Walshe (1959)
Horrie Dargie (1963)
|The Price Is Right||Seven Network (1981–86, 2012)
Network Ten (1973–1974, 1989)
Nine Network (1993–98, 2003–05)
|Garry Meadows (1973–74)
Ian Turpie (1981–86, 1989)
Larry Emdur (1993–98, 2003–05, 2012)
|February 5, 1973 – December 19, 2012||Most versions feature similar elements to U.S. version: the "Double Bullseye" playoff and a pricing game similar to the current U.S.'s "Easy as 1 2 3" are used for the Showcase|
|Belgium||De Juiste Prijs
Le Juste Prix
|Jan Theys (1990–92)
Koen Wauters (2010)
Michaël Dufour (2010)
|Both versions feature similar elements to French version|
|Brazil||O Preço Certo
O Preço Certo
October 2009 – June 2010
|Juan Alba's version used a similar set to the UK Joe Pasquale's show (and the French show) and the same theme tune as the UK, while Silvio Santos' version used similar elements to U.S. show|
|Bulgaria||Това е цената
Tova e Cenata
This is the price
Niki Stanoev (co-host)
|October 20 – November 10, 2013
January 4, 2014–present
|Aired every Sunday (21:00–22:00 EET); stopped after episode four and it was announced that it was its pilot season; restarted January 2014 and aired every Saturday form 18:00 to 19:00 EET|
|Misez Juste (1994–95)
Price Is Right: À vous de jouer (2011–12)
|Alain Léveillé (1994–95)
Philippe Bond (2011–12)
|The original French-Canadian version had a significantly cheaper budget (car rentals in place of cars, trips to Halifax and Cuba) and a set more akin to Let's Make a Deal; aired twice a week, unlike the two other versions airing at the time (the U.S. version airs on English-language Canadian stations).|
|Chile||Diga lo que vale||Canal 13||Don Francisco||1981–87||Aired as a segment inside Sábado Gigante.|
Gòu Wù Jiē
|2007–11||Name translates to "Shopping Street"; borrows many elements from the U.S. version|
Quan Shi Ni De
|Beijing TV||Li Yong||2015||Used some similar formats to the U.S. version and previous one on CCTV-2|
|Colombia||El precio es correcto||RTI on Cadena Uno or Cadena Dos (1981–89)
Caracol TV (2011–2014)
|Gloria Valencia de Castaño (1981–89)
Iván Lalinde (2011–2014)
|1980s: The second game, Grand Game, was called El Mercadito (The Little Supermarket); the fourth game was a Colombian rendition of Race Game|
2011: A new season, presented by Iván Lalinde, started April 11, 2011 on Caracol TV; this version borrowed many elements from the Mexican show
|Egypt||The Price Is Right Bekam||Al Nahar||Edward||2015|
|Estonia||Kuum Hind||Kanal 2||Emil Rutiku||October 2007|
|Finland||Mitä maksaa?||MTV (Yle)
|France||Le Juste Prix||TF1||Max Meynier
|Aired at 12:05 on TF1 and became one of the most famous game shows of the 1990s. Currently, a version with Vincent Lagaf' is aired on TF1 at 19:00.|
|Le Juste Euro||France 2||Patrice Laffont||2001–02||The series originally wanted to be called Dites-le en Euro! (Say it in Euro!) in order to separate it from Le Juste Prix but it only lasted for three weeks and was aired in December 2001 until January 2002. The show was later replaced by Attention à la marche! (Watch your step!) hosted by Jean-Luc Reichmann.|
|Germany||Der Preis ist heiß||RTL
|The first season used a set that had lots of pink and blue, while the later series had a set that somewhat resembled the American set; the theme music was also changed to the American theme; the intro later included a light box, like the U.S. version, both series used similar props to U.S. show. It was recently featured on Germany's Gameshow Marathon.|
|Greece||H τιμή τιμή δεν έχει
H timí timí den échei
|India||Yehi Hai Right Price||DD Metro 9 Gold / Zee TV||Rohit Roy||2001|
|Indonesia||Tebak Harga (2001–02)
The Price is Right (2003–05, 2010–2011, 2016–2018, 2020–)
|Trans TV (2001–02; 2003–05)
|Muhammad Farhan (2001–02; 2003–05)
Steny Agustaf & Surya Insomnia (2010)
Ananda Omesh & Gracia Indri (2016–2018)
|December 17, 2001 – August 16, 2002
May 2, 2003 – May 27, 2005
August 11, 2010 – 2011
December 10, 2016 – March 11, 2018
|Tebak Harga was one of the few Asian version to use "Bruce's Price is Right" elements, while the other version borrowed many elements from the French (2010–2011) and USA (2016–2018) version, such as : logo, bumpers, studios, and features a Single-player showcase similarly played as the UK version.|
|Israel||פחות או יותר
Pachot o' Yoter
|Channel 2||Aki Avni||1995–98|
|Italy||OK, il Prezzo è Giusto!||Italia 1 (1983–87)
Canale 5 (1988–96)
Rete 4 (1987–88; 1996–2001)
|Gigi Sabani (1983–86)
Iva Zanicchi (1987–2000)
Emanuela Folliero (1999)
Maria Teresa Ruta (2000–01)
September 1999 – June 2000
September 2000 – June 2001
|The second longest continually-running version of The Price Is Right, airing from 1983 to 2001; one of three versions later to be hosted by a woman although the first was hosted by a man in the early 80s; largely faithful to the U.S. version, but the last two seasons altered the format slightly to use the Showcase round seen on the U.K. version|
|Tokyo Broadcasting System||Pink Lady
|Latvia||Veiksmes cena||TV3||Valters Krauze||January 7, 2007|
|Lebanon||The Price Is Right بلا TVA||LBC (2010–11)
MBC 4 (2011–present)
|Tony Baroud||May 25, 2010–present||Uses similar elements to French Version, like sound effects|
|Mexico||El Precio Es Blanco||Imevisión||Ángel Fernández||1980s||Sponsored by the Departament store chain Blanco, later Gigante, and now Soriana.|
|Atinale Al Precio||Televisa||Marco Antonio Regil (1997–99; 2010)||1997–99
|The 2010 version uses similar elements to the British version; in 2007, Regil auditioned to replace Barker for the United States version.|
|Moldova||Ghiceşte Pretul||Jurnal TV||Bogdan Dascál||2016–present|
Al seer al Saheeh
|Myanmar||The Price is Right||Phyo Zaw Linn||MRTV-4||2017|
|Netherlands||Prijs je Rijk
Cash en Carlo
The Price is Right
|Prijs je Rijk (Praise Rich) used the U.S. theme and similar set; Prijzenslag (Price War) was based on Germany's Der Preis ist Heiss and Bob Warman's in the UK; Cash En Carlo (Cash & Carlo) was a version of many European versions to borrow the format of Bruce's in the UK (although it doesn't borrow the UK version's props and music cues, but uses another remix of the U.S. Price is Right theme as "Come on down" music)|
|New Zealand||The Price Is Right||TV3||Dave Jamieson||1992||Filmed at TVNZ's Avalon Studios in Wellington, even though the show screened on the opposition network TV3; sponsored by the Farmers department store chain and Farmers actually changed their slogan around this time to Farmers, "Where The Price Is Right". In recent years, the Australian version had been screened on New Zealand's Prime Television.|
|Pakistan||The Price Is Right||Geo TV||Ali Salman||2010||Uses similar elements to Bruce's Price Is Right and current U.S. logo in tones of blue|
|Peru||Diga lo que Vale||Panamericana Televisión||Johnny López||1982–84
|Featured a similar set to American version and a remix of the U.S. Opening as main theme.|
|Philippines||The Price Is Right||ABC||Dawn Zulueta||2001–03||The only other version of the show known to have used the Australian version of the Showcase; the first version of show ran on ABC-5 as part of the network's response to the popularity of Who Wants to be a Millionaire? on IBC 13. The show borrowed many U.S. and Australian elements|
|ABS-CBN||Kris Aquino||February 14, 2011 – August 13, 2011||A second Philippine version of the show was produced by ABS-CBN and hosted by Kris Aquino, borrowed many U.S. elements.|
|Poland||Dobra cena||TVN||Grzegorz Wons||1997–98||One of the many European versions that used Davidson's Price Is Right music|
|Portugal||O Preço Certo (1990–1993, 2002–2003, 2006–present)
O Preço Certo em Euros (January 2002 – March 2006)
|RTP1||Carlos Cruz (1990–92)
Nicolau Breyner (1992–93)
Jorge Gabriel (2002–03)
Fernando Mendes (2003–06, 2006–present)
|1990–1993 (first edition);
January 2002 – March 2006;
September 2006–present (second edition)
|The title was changed to O Preco Certo em Euros when the escudo was dropped and the Euro was introduced, with Jorge Gabriel and then Fernando Mendes as host, and Miguel Vital as announcer; this version used Bruce's Price Is Right props and music (but used a synthesized version of the U.S. theme for its closing music); when the show still used the escudo, it used a set similar to the U.S. show (and the German show) and the same music cues as the US; in Autumn 2006 the show re-launched once again and took its inspiration from the new UK version by using a similar set and music. The show also removed "em Euros" from the name making its new title O Preço Certo since the Euro has been in use for seven years|
|Romania||Preţul Correct||ProTV||Stelian Nistor
|December 1997 – March 2000|
|Spune-mi Preţul||Kanal D||Cosmin Cernat||2009|
|September 11, 2005 – June 25, 2006|
|Slovakia||Cena je správna||TV JOJ||Andrea Lehotská & Matej "Sajfa" Cifra (2013)
Michal Hudák (2013–2014)
|Spain||El Precio Justo||TVE1 (1988–93, 1999–2004)
Antena 3 (2006–07)
|Joaquín Prat (1988–93)
Carlos Lozano (1999–2001)
Guillermo Romero (2002–04)
Juan y Medio (2006–07)
|The 1988–93 used a similar set to UK Leslie Crowther's show and featured a Showcase played similarly to the U.S. version but featured only one Showcase on which both contestants bid; the 1999–2002 (Based in Bruce's Price Is Right) and 2006–07 (Based in UK Joe Pasquale's show) formats were somewhat resembled to American version and used an hybrid of the UK and U.S. showcase. After the top winner selected a range at random, both contestants bid on the Showcase, hoping that their bid were the fell within the selected range and the closest without going over of the actual price.|
|Canal 7||Agustín Bravo||1996–1997|
Guess Right, Give Now
|Channel 5||Nattee Kosolpisit||2003–2004||The first version features similar elements to Australian version, minus the Showcase round which is similar to the UK version.|
|The Price Is Right Thailand ราคาพารวย
The Price is Right Thailand's: Rich Price
|True 4U||Ketsepsawat Palagawongse na Ayutthaya||2015–2020||Second version features similar elements to American show, again minus the Showcase round.|
|Turkey||Kaç Para?||aTV||Özkan Uğur
|September 8, 2003 – January 23, 2004
|The 2011 version borrowed many elements from the French version, such as : logo, bumpers, studios, and features a Single-player showcase similarly played as the UK version., hoping that their bid is within the range, high or low|
|United Kingdom||The Price Is Right||ITV (1984–88, 1995–2001, 2006–07, 2020)
Sky One (1989–90)
Channel 4 (2017)
|Leslie Crowther (ITV prime time)
Bob Warman (Sky One daytime)
Bruce Forsyth (ITV prime time)
Joe Pasquale (ITV daytime)
Alan Carr (Channel 4, ITV 2020)
|March 24, 1984 – January 12, 2007
December 30, 2017
June 2020 (as part of Alan Carr's Epic Gameshow)
|Crowther having beaten Joe Brown to the role as host after recording pilot episodes, the original version of the show ran from 1984 to 1988; the show was later revived in 1989 (ran from 1989 to 1990), in 1995 (ran from 1995 to 2001), and in 2006 (ran from 2006 to 2007). The theme from the 1994–95 American syndicated version was used for the show's 1995 revival. The show came back as a one-off pilot in a Christmas special on December 30, 2017 hosted by Alan Carr. Carr has been given a great response by viewers for his hosting ability as they demand it becoming a full series with the use of Twitter. However, it was never fully commissioned.|
|Venezuela||El Precio Justo||RCTV||Winston Vallenilla||2004|
|Vietnam||Hãy Chọn Giá Đúng||VTV3||Lại Văn Sâm (2004–14)
Lưu Minh Vũ (2005–12, 2014, 2018–19)
Trần Hỗng Ngọc (2012–16, 2016–18)
Dương Hồng Phúc (2018–19)
Phan Tuẫn Tú & Nguyễn Hoàng Linh (2019–present)
|June 26, 2004 – June 25, 2016
December 3, 2016–present
|The show featured many similar elements from the U.S. version but used both U.S. and Australia cues; originally hosted by Lại Văn Sâm—later hosted the Vietnamese version of Who Wants To Be a Millionaire called Ai Là Triệu Phú since January 4, 2005. After 620 shows, it was announced in its Facebook fanpage in June 28 that the show was put in hiatus for half of a year to wait for its new time slot. In the following week, it was replaced by Bàn Thắng Vàng (Golden Goal). When Bàn Thắng Vàng was axed, the show returned on December 3, 2016. This is the only known version to still use the 1977 "Come on Down" theme and many of the 70s cues from the U.S.|
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- The Price Is Right (1956–1965) on IMDb
- The Price Is Right (1972–) on IMDb
- Official Fremantle website and video social network community for The Price Is Right
- Official CBS website for The Price Is Right
- The Price Is Right at the National Film and Sound Archive
- The Price is Right at The Interviews: An Oral History of Television