The Price Is Right
The Price Is Right is a television game show franchise originally produced by Mark Goodson and Bill Todman, and created by Bob Stewart, and is currently produced and owned by FremantleMedia now Fremantle (Endemol (now Banijay) in Netherlands). The franchise centers on television game shows, but also includes merchandise such as video games, printed media and board games. The franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972. This version was originally hosted by Bob Barker. Since 2007, Drew Carey has hosted the program.
In the show, contestants compete to win cash and prizes by guessing the pricing of merchandise. The program has been critically successful and remains a stalwart in the television ratings. It also managed to break away from the quiz show format that has been used in other game shows. Since the current version premiered, it has also been adapted in several international formats around the world, most notably in the United Kingdom, Australia, Mexico and Vietnam.
The original version of The Price Is Right was first broadcast on NBC, and later ABC, from 1956 to 1965. Hosted by Bill Cullen, it involved four contestants bidding on a wide array of merchandise prizes with retail prices ranging from a few dollars (in many cases, "bonus" prizes were given to the winner afterward) to thousands. Though conducted in an auction style, Cullen did not play the role of auctioneer. Instead, contestants would try to bid as close to a product's actual retail price without exceeding that price. Depending on the prize, contestants were either allowed, in proper turn, to make multiple bids, or restricted to only one bid. In the case of the former, each contestant would bid on an item until a buzzer sounded. The contestant could make a final bid, or "freeze." The contestant whose bid was closest to, but not more than, the correct value of the prize won it. There was also a special game set aside for the home viewer that offered several prizes in a package, which usually included a luxury vacation trip and/or a new car. Viewers submitted their bids via postcards, and the winner was announced on the air. At the end of each episode, the contestant who had won the most (by dollar value) was declared the winner and became the returning champion, entitled to play again on the next episode.
This version began as part of NBC's daytime schedule. A series of technical problems allegedly made the pilot episode look bad enough for NBC to decline to purchase the show, but after an appeal from the producers, citing the fact that all TV shows at the time were given at least 13 weeks to succeed or fail, it aired on the network. It became successful enough to warrant a second version of the series, beginning on prime time in the fall of 1957. Shown weekly, that version became the first TV game show to be broadcast in color. After being a top-10 primetime show for some time, the show's ratings gradually but noticeably declined, and by 1963 NBC had canceled it. The show was then picked up by ABC and ran in prime time on that network for one full season (1963–64); the daytime version ended in 1965.
Since 1972, the current version of The Price Is Right has used the same structure:
- One Bid, in which four players in Contestants' Row bid on a prize, attempting to bid as close as possible to, but without exceeding, the prize's suggested retail price. The prize's price is then revealed, and the player with the closest bid walks onto the stage to play a pricing game. The first four players for Contestants' Row are called from the studio audience at the start of the show, and after each pricing game, a new player is called to fill the vacated slot.
- Pricing games, in which the contestant plays for a range of prizes, frequently money or automobiles, with most games based on the player's knowledge of the retail price of the prizes or of other consumer goods, most often food and household products.
- The Showcase, in which the two top players of the day are shown two showcases, which are collections of several prizes. After the first showcase is revealed, the player with the higher winnings in his or her original pricing game is awarded the option of bidding on the first showcase or passing it to the other player. The second showcase is then revealed and bid upon by the player who did not bid upon the first showcase. The player who bids closer to, but does not exceed, the total retail price of his or her own showcase wins all of the prizes in his or her showcase. If the difference between the amount a contestant's bid and that of his or her showcase is within a certain range, the player wins both showcases; this range has varied over time. If both players overbid, neither showcase is won.
When the new format debuted as The New Price Is Right, shows were 30 minutes in length; three pricing games were played and the two contestants with the highest winnings entered the Showcase. By June 1973, the show was renamed back to The Price Is Right.
The show was expanded into an hour-long format on November 3, 1975, allowing six pricing games to be played per episode. A new feature, the Showcase Showdown, was added to select the two players would play in the Showcase. It is played after the first three players have completed their pricing games to select one player from the first half of the show, and again after the last three. In the Showdown, each player is given two chances to spin a large wheel that displays all amounts from 5¢ to $1.00 in 5¢ increments. The player may elect to hold after his or her first spin or to take a second spin; if a second spin occurs, the amount of the second spin is added to that of the first spin, potentially causing the contestant's total to exceed $1.00 and eliminating the contestant. The player whose total is the closest to $1.00 without exceeding $1.00 advances to the Showcase. A score of exactly $1.00, accomplished by either the first spin stopping on the $1.00 value or by the total of two spins equaling $1.00, awards a cash bonus and gives the player a chance to win larger amounts in a bonus spin.
The series debuted on September 4, 1972 in two forms: a daily version on CBS with Bob Barker as host, and a weekly version, eventually dubbed "the nighttime Price Is Right," hosted by Dennis James and airing in first-run syndication. Barker took over the nighttime version in 1977 (which remained a half-hour in length throughout its existence) and hosted both until the nighttime version was discontinued in 1980. The syndicated nighttime version returned five years later, airing five times per week, but ran for only one season, with Tom Kennedy as host.
Barker hosted the program from its debut until June 15, 2007. During his 35 years as host, Barker won numerous awards and honors, including Daytime Emmys and a Lifetime Achievement Award. Directors of the show included Marc Breslow, Paul Alter and Bart Eskander, who received a Daytime Emmy for Outstanding Direction of a Game Show. Producer Roger Dobkowitz won a Daytime Emmy for his work on the show, which included the development of many of the show's games that are still played today.
After a search for Barker's successor, Drew Carey was named the new host, and production resumed in August 2007, with Carey's first episode airing on October 15.
The Price Is Right is believed to be the longest-running game show on television (the Spanish-language variety show Sábado Gigante ended on September 19, 2015). It is also the longest-running five-days-per-week game show in the world. The Price Is Right is one of two game show franchises (along with To Tell the Truth) to be seen nationally in either first-run network or syndication airings in the U.S. in every decade since the 1950s. CBS has occasionally aired extra episodes of the show for short periods between the cancelation of one daytime program and the premiere of its successor. On occasion since 1986, special episodes have aired during primetime hours, most notably to fill in gaps between the Survivor series and during the 2007–08 Writers Guild of America strike.
On September 22, 2008, Terry Kneiss made game-show history by bidding the exact amount of his $23,743 showcase. Taping of the show immediately stopped, with Carey and show staffers concerned that cheating was taking place. It was later learned that Ted Slauson, an audience member and long-time fan of the show, had legitimately determined the exact prices of the showcase items after having frequently watched the show, noticing the frequency of certain products and using statistical analysis. Slauson shared this knowledge with Kneiss's wife Linda, who was sitting beside him in the audience, and she signaled the total to her husband on the stage. Kneiss was awarded the prizes, and the show subsequently discontinued featuring certain products.
On April Fools' Day in 2014, Craig Ferguson and Carey switched hosting duties, with Carey hosting The Late Late Show and Ferguson hosting The Price Is Right. The episode also featured Shadoe Stevens as announcer. Barker appeared on the April Fools' Day episode in 2015, hosting the first item up for bids and the first pricing game, with Carey hosting the remainder of the episode.
This section needs additional citations for verification. (May 2016)
|1972–77||Dennis James||Weekly series|
|1977–80||Bob Barker||Weekly series|
|1985–86||Tom Kennedy||Daily series. Referred to on-air as "the nighttime Price Is Right"|
|1994–95||Doug Davidson||Daily series, The New Price Is Right|
Primetime episodes have been ordered by CBS on occasion since 1986. The first, The Price Is Right Special, was a six-week summer series that aired on CBS in 1986, hosted by Barker. In 2002, the show celebrated its 30th year with a Las Vegas special.
Later in 2002, the show began its current line of primetime episodes (known as #xxxSP in show codes). Six special episodes titled The Price Is Right Salutes aired in primetime, saluting the branches of the United States armed forces, police and firefighters of in the wake of the September 11 attacks. The Price Is Right $1,000,000 Spectacular (#007SP-#033SP) was a series of primetime specials airing from 2003 until 2008 featuring chances to win $1,000,000, as well as more expensive prizes than on the daytime counterpart.
Two daytime episodes aired in primetime. Episode #4035K (June 15, 2007, season finale and Bob Barker's final episode) was rebroadcast in primetime after airing that morning, leading into the Daytime Emmy Awards. Episode #4512K, the show's military special, originally intended for November 11, 2008, became the first daytime episode scheduled to originally air in primetime when it was moved to November 14.
The Celebrity Week format in daytime in which a celebrity plays along with contestants was adopted for the next series of primetime episodes, which are part of the same series as the 2002 Salutes and 2003–08 $1,000,000 Spectaculars (since #034SP). These shows used former participants on the network's three primetime reality game shows (Survivor, The Amazing Race and Big Brother) who joined contestants as teams. The three-night special aired May 23–25, 2016. Another series of specials, #037SP (with cast members from SEAL Team mainly David Boreanaz, Max Thieriot, Neil Brown Jr., A.J. Buckley, Toni Trucks, Justin Melnick and Dita the Dog) and #038SP (featuring Seth Rogen), aired during the 2019–20 television season, and three more episodes have been ordered by CBS to air during the season, #039SP-#041SP. Episodes starting with #037SP are designated as The Price Is Right at Night, with color changes to the show's logo (blue and green instead of red and orange) to represent an evening motif instead of the bright colors of the daytime show.
The civilian-celebrity format beginning with 037SP offers a charitable donation the celebrity's charity equivalent to the total cash and prizes won, similar to the format used in daytime.
On January 12, 2020, CBS announced that three more specials will air in Spring 2020.
Endless Games, which has produced board games based on several other game shows, including The Newlywed Game and Million Dollar Password, distributes home versions of The Price Is Right, featuring the voice of announcer Rich Fields, including a DVD edition and a Quick Picks travel-size edition. Ubisoft also released a video-game version of the show for the PC, Nintendo DS and Wii console on September 9, 2008. An updated version of the game (The Price Is Right: 2010 Edition) was released on September 22, 2009. Both versions feature the voice of Fields.
In October 2011, Ludia (now owned by RTL Group) released The Price Is Right Decades, a video game featuring production elements from various decades of the show, for the Wii, mobile devices, PlayStation 3 and Xbox 360 to celebrate the show's 40th anniversary.
The 1972 revised format appeared on Australian television the following year and debuted in the U.K. in 1984. The format has also been adapted elsewhere around the world. Hosts and models from the versions in other countries have made appearances on the U.S. version, usually sitting in the audience and acknowledged by the host during the broadcast. Barker and music director Stan Blits appeared on the Carlo Boszhard-hosted Cash en Carlo at the start of the 200th episode.
Airing Not airing Upcoming or returning version
|Arab World||لعبة الاسعار
The Price Game
|Galaxy||Sultan Al-Rashed||April 13, 2021–present|
|Argentina||El Precio Justo||Azul Televisión (1999)
El Trece (2000)
|Fernando Bravo (1999–2000)
Lizy Tagliani (2019–20)
February 4, 2019 – June 26, 2020
|The original 1999-00 Used a similar set to U.S. version and a similar logo to French version. The 2019 version had Tagliani as the first transgender host of a classic game show.|
|Australia||The Price Is Right||ATN-7 (1957–59)
Seven Network (1963)
|Bruce Beeby (1957)
Geoff Manion (1958)
Keith Walshe (1959)
Horrie Dargie (1963)
|The Price Is Right||Seven Network (1981–86, 2012)
Network Ten (1973–74, 1989)
Nine Network (1993–98, 2003–05)
|Garry Meadows (1973–74)
Ian Turpie (1981–86, 1989)
Larry Emdur (1993–98, 2003–05, 2012)
|February 5, 1973 – December 19, 2012||Most versions feature similar elements to U.S. version: the "Double Bullseye" playoff and a pricing game similar to the current U.S.'s "Easy as 1 2 3" are used for the Showcase|
|Belgium||De Juiste Prijs||VTM||Jan Theys (1990–92)
Koen Wauters (2010)
|Both versions feature similar elements to the French version|
|Le Juste Prix||RTL-TVI||Michaël Dufour||2010|
|Brazil||O Preço Certo
O Preço Certo
October 2009 – June 2010
|Juan Alba's version used a similar set to the UK Joe Pasquale's show (and the French show) and the same theme tune as the UK, while Silvio Santos' version used similar elements to U.S. show|
|Bulgaria||Това е цената
Tova e cenata
Niki Stanoev (co-host)
|October 20 – November 10, 2013
January 4, 2014–present
|Aired every Sunday (21:00–22:00 EET); stopped after episode four and it was announced that it was its pilot season; restarted January 2014 and aired every Saturday form 18:00 to 19:00 EET|
|Misez Juste||TQS||Alain Léveillé||1994–95|
|Price Is Right: À vous de jouer||V||Philipp Bond||September 2011–12||The original French-Canadian version had a significantly cheaper budget (car rentals in place of cars, trips to Halifax and Cuba) and a set more akin to Let's Make a Deal; aired twice a week, unlike the two other versions airing at the time (the U.S. version airs on English-language Canadian stations).|
|Chile||Diga lo que vale||Canal 13||Don Francisco||1981–87||Aired as a segment inside Sábado Gigante.|
Gòu Wù Jiē
|2007–11||Name translates to "Shopping Street"; borrows many elements from the U.S. version|
Quan Shi Ni De
|Beijing TV||Li Yong||2015||Used some similar formats to the U.S. version and previous one on CCTV-2|
|Colombia||El precio es correcto||RTI on Cadena Uno or Cadena Dos (1981–89)
Caracol TV (2011–14)
|Gloria Valencia de Castaño (1981–89)
Iván Lalinde (2011–14)
|1980s: The second game, Grand Game, was called El Mercadito (The Little Supermarket); the fourth game was a Colombian rendition of Race Game|
2011: A new season, presented by Iván Lalinde, started April 11, 2011 on Caracol TV; this version borrowed many elements from the Mexican show
|Ecuador||El precio es cierto|
|Egypt||The Price Is Right Bekam||Al Nahar||Edward||2015|
|Estonia||Kuum Hind||Kanal 2||Emil Rutiku||October 2007|
|Finland||Mitä maksaa?||MTV (Yle)
|France||Le Juste Prix||TF1||Max Meynier
|Aired at 12:05 on TF1 and became one of the most famous game shows of the 1990s. Currently, a version with Vincent Lagaf' is aired on TF1 at 19:00.|
|Le Juste Euro||France 2||Patrice Laffont||2001–02||The series originally wanted to be called Dites-le en Euro! (Say it in Euro!) in order to separate it from Le Juste Prix but it only lasted for three weeks and was aired in December 2001 until January 2002. The show was later replaced by Attention à la marche! (Watch your step!) hosted by Jean-Luc Reichmann.|
|Germany||Der Preis ist heiß||RTL
|The first season used a set with much pink and blue, while the later series had a set that somewhat resembled the American set; the theme music was also changed to the American theme; the intro later included a light box, like the U.S. version. Both series used similar props to those of the U.S. show. It was recently featured on Germany's Gameshow Marathon.|
|Greece||H τιμή τιμή δεν έχει
H timí timí den échei
|India||Yehi Hai Right Price||DD Metro 9 Gold/Zee TV||Rohit Roy||2001|
|Indonesia||Tebak Harga (2001–02)
The Price is Right (2003–05, 2010–11, 2016–18, 2020)
|Trans TV (2001–02; 2003–05)
|Muhammad Farhan (2001–02; 2003–05)
Steny Agustaf, Surya Insomnia and Ferry Ardiansyah (2010)
Ananda Omesh and Gracia Indri (2016–18)
Andhika Pratama and Edric Tjandra (2020)
|December 17, 2001 – August 16, 2002
May 2, 2003 – May 27, 2005
August 11, 2010 – 2011
December 10, 2016 – March 11, 2018
August 10, 2020 – October 30, 2020
|Tebak Harga was one of the few Asian versions to use "Bruce's Price Is Right" elements, while the other version borrowed many elements from the French (2010–2011) and U.S. (2016–present (with $ sign until 2018)) version, such as the logo, bumpers and studios. It features a single-player showcase similarly played as the U.K. (2001–2018) and Australia (2020) version.|
|Israel||פחות או יותר
Pachot o' Yoter
|Channel 2||Aki Avni||1995–98|
|Italy||OK, il Prezzo è Giusto!||Italia 1 (1983–87)
Canale 5 (1988–96)
Rete 4 (1987–88; 1996–2001)
|Gigi Sabani (1983–86)
Iva Zanicchi (1987–2000)
Emanuela Folliero (1999)
Maria Teresa Ruta (2000–01)
|December 21, 1983 – April 13, 2001||The second-longest continuallyrunning version of The Price Is Right, airing from 1983 to 2001; one of three versions later to be hosted by a woman, although the first was hosted by a man in the early 80s; largely faithful to the U.S. version, but the last two seasons altered the format slightly to use the Showcase round seen on the U.K. version|
|Tokyo Broadcasting System||Pink Lady
|Latvia||Veiksmes cena||TV3||Valters Krauze||January 7, 2007|
|Lebanon||The Price Is Right بلا TVA||LBC (2010–11)
MBC 4 (2011–present)
|Tony Baroud||May 25, 2010–present||Uses similar elements to French version, such as sound effects.|
|Mexico||El Precio Es Blanco||Imevisión||Ángel Fernández and Patricia Panini||1980s||Sponsored by the departament store chain Blanco, later Gigante, and now Soriana.|
|Atinale Al Precio||Televisa||Marco Antonio Regil||1997–99
|The 2010 version uses similar elements to those of the British version; in 2007, Regil auditioned to replace Barker for the U.S. version.|
|Moldova||Ghiceşte Pretul||Jurnal TV||Bogdan Dascál||2016–present|
Al seer al Saheeh
|Myanmar||The Price is Right||MRTV-4||Phyo Zaw Linn||2017|
|Netherlands||Prijs je Rijk
Cash en Carlo
The Price is Right
|Prijs je Rijk (Praise Rich) used the U.S. theme and similar set; Prijzenslag (Price War) was based on Germany's Der Preis ist Heiss and Bob Warman's in the UK; Cash En Carlo (Cash & Carlo) was a version of many European versions to borrow the format of Bruce's in the UK (although it doesn't borrow the UK version's props and music cues, but uses another remix of the U.S. Price Is Right theme as "Come on down" music)|
|New Zealand||The Price Is Right||TV3||Dave Jamieson||1992||Filmed at TVNZ's Avalon Studios in Wellington, though the show screened on TV3. Sponsored by the Farmers department store chain, which changed its slogan to "Farmers, Where the Price Is Right". In recent years, the Australian version had been screened on New Zealand's Prime Television.|
|Pakistan||The Price Is Right||Geo TV||Ali Salman||2010||Uses similar elements to those of Bruce's Price Is Right and current U.S. logo in tones of blue.|
|Peru||Diga lo que Vale||Panamericana Televisión||Johnny López||1982–84
|Featured a similar set to American version and a remix of the U.S. opening as main theme.|
|Philippines||The Price Is Right||ABC||Dawn Zulueta||2001–03||The only other version of the show known to have used the Australian version of the Showcase; the first version of show ran on ABC-5 as part of the network's response to the popularity of Who Wants to be a Millionaire? on IBC 13. The show borrowed many U.S. and Australian elements.|
|ABS-CBN||Kris Aquino||February 14, 2011 – August 13, 2011||A second Philippine version of the show was produced by ABS-CBN and hosted by Kris Aquino, borrowed many U.S. elements.|
|Poland||Dobra cena||TVN||Grzegorz Wons||1997–98||One of the many European versions that used Davidson's Price Is Right music.|
|Portugal||O Preço Certo (1990–93, 2002–03, 2006–present)
O Preço Certo em Euros (January 2002 – March 2006)
|RTP1||Carlos Cruz (1990–92)
Nicolau Breyner (1992–93)
Jorge Gabriel (2002–03)
Fernando Mendes (2003–06, 2006–present)
January 2002 – March 2006
|The title was changed to O Preco Certo em Euros when the escudo was dropped and the euro was introduced, with Jorge Gabriel and then Fernando Mendes as host, and Miguel Vital as announcer; this version used Bruce's Price Is Right props and music (but used a synthesized version of the U.S. theme for its closing music); when the show still used the escudo, it used a set similar to those of the U.S. and German shows and the same music cues as those of the U.S. show; in Autumn 2006, the show relaunched, taking its inspiration from the new UK version by using a similar set and music. The show also removed "em Euros" from the name, making its new title O Preço Certo.|
|Romania||Preţul corect||ProTV||Stelian Nistor
|December 1997 – March 2000|
|Spune-mi preţul||Kanal D||Cosmin Cernat||2009|
|Preţul cel bun||Antena 1||TBA||TBA|
|September 11, 2005 – June 25, 2006|
|Slovakia||Cena je správna||TV JOJ||Andrea Lehotská and Matej "Sajfa" Cifra (2013)
Michal Hudák (2013–14)
|Spain||El Precio Justo||TVE1 (1988–93, 1999–2002)
Antena 3 (2006–07)
|Joaquín Prat (1988–93)
Carlos Lozano (1999–2001)
Guillermo Romero (2001–02)
Juan y Medio (2006–07)
Carlos Sobera (2021–present)
|The 1988–93 run used a similar set to that of UK Leslie Crowther's show and featured a Showcase played similarly to that of the U.S. version but featured only one Showcase, in which both contestants bid; the 1999–2002 (based on Bruce's Price Is Right) and 2006–07 (based on UK Joe Pasquale's show) formats somewhat resembled the U.S. version and used an hybrid of the U.K. and U.S. showcase. After the top winner selected a range at random, both contestants bid on the Showcase, hoping that their bid fell within the selected range and the closest without going over of the actual price.|
|Canal 7||Agustín Bravo||1996–97|
Guess Right, Give Now
|Channel 5||Nattee Kosolpisit||2003–04||The first version features similar elements to Australian version, minus the Showcase round which is similar to the UK version.|
|The Price Is Right Thailand ราคาพารวย
The Price is Right Thailand's: Rich Price
|True 4U||Ketsepsawat Palagawongse na Ayutthaya||2015–20||Second version features similar elements to American show, again minus the Showcase round.|
|Turkey||Kaç Para?||aTV||Özkan Uğur
|September 8, 2003 – January 23, 2004
|The 2011 version borrowed many elements from the French version, such as: logo, bumpers, studios, and features a Single-player showcase similarly played as the UK version., hoping that their bid is within the range, high or low|
|United Kingdom||The Price Is Right||ITV (1984–88, 1995–2001, 2006–07, 2020)
Sky One (1989–90)
Channel 4 (2017)
|Leslie Crowther (ITV prime time)
Bob Warman (Sky One daytime)
Bruce Forsyth (ITV prime time)
Joe Pasquale (ITV daytime)
Alan Carr (Channel 4, ITV 2020)
|March 24, 1984 – January 12, 2007
December 30, 2017
June 2020 (as part of Alan Carr's Epic Gameshow)
|Crowther having beaten Joe Brown to the role as host after recording pilot episodes, the original version of the show ran from 1984 to 1988; the show was later revived in 1989 (ran from 1989 to 1990), in 1995 (ran from 1995 to 2001), and in 2006 (ran from 2006 to 2007). The theme from the 1994–95 American syndicated version was used for the show's 1995 revival. The show came back as a one-off pilot in a Christmas special on December 30, 2017 hosted by Alan Carr.|
|Venezuela||El Precio Justo||RCTV||Winston Vallenilla||2004|
|Vietnam||Hãy Chọn Giá Đúng||VTV3||Lại Văn Sâm (2004–14)
Lưu Minh Vũ (2005–12, 2014, 2018–19)
Trần Hồng Ngọc (2012–16, 2016–18)
Dương Hồng Phúc (2018–19)
Phan Tuẫn Tú and Nguyễn Hoàng Linh (2019–2020)
|June 26, 2004 – June 25, 2016
December 3, 2016 – December 26, 2020
|The show featured many similar elements from the U.S. version but used both U.S. and Australia cues; originally hosted by Lại Văn Sâm—later hosted the Vietnamese version of Who Wants To Be a Millionaire? called Ai Là Triệu Phú since January 4, 2005. After 620 shows, it was announced on Facebook on June 28 that the show was put in hiatus for half a year to wait for its new time slot. In the following week, it was replaced by Bàn Thắng Vàng (Golden Goal). When Bàn Thắng Vàng was axed, the show returned on December 3, 2016. This is the only known version to still use the 1977 "Come on Down" theme and many of the 1970s cues from the U.S. version.|
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- The Price Is Right (1956–1965) at IMDb
- The Price Is Right (1972–) at IMDb
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- Official CBS website for The Price Is Right
- The Price Is Right at the National Film and Sound Archive
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