The Price Is Right (U.S. game show)
|The Price Is Right|
|Created by||Bob Stewart
|Directed by||Marc Breslow (1972–86)
Paul Alter (1986–2001)
Bart Eskander (2000–09)
Rich DiPirro (2009–11)
Michael Dimich (2011–12)
Ryan Polito (2012–13)
Adam Sandler (2013–present)
|Narrated by||Johnny Olson (1972–85)
Rod Roddy (1986–2003)
Rich Fields (2004–10)
George Gray (2011–present)
|Country of origin||United States|
|No. of seasons||42|
|No. of episodes||7,500 (as of September 28, 2011)
Nighttime (1972–80): 300
Nighttime (1985–86): 170
|Location(s)||CBS Television City
|Running time||39–48 minutes (1975–present)
22–26 minutes (1972–75; 1972–80 Nighttime; 1985–86 Nighttime)
|Production company(s)||Mark Goodson-Bill Todman Productions (1972–84)
Price Productions (1972–80 Nighttime; 1985–86 Nighttime; 1972–94)
Mark Goodson Productions (1984–2007)
All American Television (1996–98)
Pearson Television (1999–2002)
in association with CBS
|Distributor||FremantleMedia for CBS
Viacom Enterprises (1972–80 Nighttime)
The Television Program Source (1985–86 Nighttime)
Syndicated (1972–80 Nighttime; 1985–86 Nighttime)
|Picture format||NTSC (480i) (1972–2008)
HDTV (1080i) (2008–present)
|Audio format||Mono (1972–88)
CBS StereoSound (1988–97)
Digital Stereo (1997–2012)
5.1 Surround (2013–present)
|Original airing||September 4, 1972
September 10, 1972 – September 13, 1980 (weekly)
September 9, 1985 – September 5, 1986 (daily)
|Preceded by||The Price Is Right (1956–65)|
|Related shows||The New Price Is Right (1994–95)|
The Price Is Right is an American game show created by Mark Goodson and Bill Todman. The program premiered on September 4, 1972 on CBS under the title The New Price Is Right, and revolves around contestants competing to identify accurate pricing of merchandise to win cash and prizes. Contestants are selected from the studio audience when the announcer proclaims the show's famous catchphrase, "Come on down!"
The show's current staff includes host Drew Carey, announcer George Gray, and models Gwendolyn Osbourne-Smith, Rachel Reynolds, Amber Lancaster, Manuela Arbeláez and Rob Wilson; two or three models appear on each episode. Bob Barker was the series' longest-running host from its 1972 debut until his retirement in 2007, when Carey took over. Barker was accompanied by a series of announcers, beginning with Johnny Olson, followed by Rod Roddy and Rich Fields (who also worked the first three seasons of Carey's tenure). Several other models appeared between 1972 and 2010, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom, and Kathleen Bradley; however, from 2000–2008, new models effectively were swapped every taping week with current models Osbourne-Smith and Reynolds being part of the alternating group.
While retaining some elements of the original version of the show, the 1972 version added many new distinctive gameplay elements. Taped at CBS Television City in Los Angeles, The Price Is Right has aired over 7,500 episodes since its debut and began its 42nd season on September 23, 2013. The 40th season concluded with a special anniversary show which aired on the exact anniversary of its first episode on September 4, 2012, making it one of the longest running network television series in the United States as of 2012.
- 1 Gameplay
- 2 Prizes
- 3 Winnings records
- 4 Personnel
- 5 Production information
- 6 Broadcast history
- 7 Reception
- 8 The Price Is Right in other media
- 9 References
- 10 External links
The gameplay on the show consists of four distinct competition elements, in which nine preliminary contestants (or six, depending on the episode's running time) eventually are narrowed to two finalists who compete in game's final element, the "Showcase".
At the beginning of the show, four contestants are called from the audience by the announcer to take a spot on the front row behind bidding podiums, which are embedded at the front edge of the stage. The area is known as "Contestants' Row". The announcer shouts "Come on down!" after calling each selected contestant's name, a phrase which has become a trademark of the show.
The four players in Contestants' Row compete in a One Bid to determine which contestant will play the next pricing game. A prize is shown and each contestant gives a single bid for the item. In the first One-Bid game of each episode, bidding begins with the player on the viewer's left to right. In subsequent One-Bid games, the order of bidding still moves from the viewer's left to right, but it begins with the newest contestant. Contestants bid in whole dollars since the retail price of the item is rounded to the nearest dollar, and another player's bid cannot be duplicated. The player whose bid is closest to the actual retail price of the prize without going over wins that prize and gets to play the subsequent pricing game.
If all four contestants overbid, short buzzer tones sound, the lowest bid is announced, and the bids are erased. The host then instructs the contestants to re-bid below the lowest previous bid. If a contestant bids the actual retail price, a bell rings and the player wins a cash bonus in addition to the bidded prize. From its introduction in 1977 until 1998, the "perfect bid" bonus was $100; it was increased to $500 in 1998. On The Price Is Right $1,000,000 Spectacular, the bonus is $1,000.
After winning the One Bid, the contestant joins the host onstage for the opportunity to win additional prizes or cash by playing a pricing game. After the pricing game ends, a new contestant is selected for Contestants' Row and the process is repeated. Six pricing games are played on each hour-long episode; three games per episode were played in the original half-hour format. On a typical hour-long episode, two games—one in each half of the show—is played for a new car, one game is played for a cash prize and the other games offer expensive household merchandise or trips. Usually, at least one of the six games involves the pricing of grocery items, while another usually involves smaller prizes that can be used to win a larger prize package.
Originally, five pricing games were in the rotation. Since then, more games have been created and added to the rotation and, starting with the 60-minute expansion in 1975, the rate at which games premiered increased. Some pricing games were eventually discontinued, while others have been a mainstay since the show's debut in 1972. 74 games are listed in the current rotation.
On the 1994 syndicated version hosted by Doug Davidson, the rules of several games were modified and other aesthetic changes were made. Notably, the grocery products used in some games on the daytime version were replaced by small merchandise prizes, generally valued at less than $100. Beginning in 2008, episodes of The Price Is Right $1,000,000 Spectacular featured rule changes to some pricing games which rewarded a $1 million bonus to the contestant if specific goals were achieved while playing the pricing game.
Since the show's expansion to 60 minutes in 1975, each episode features two playings of the Showcase Showdown, occurring after the third and sixth pricing games. Each playing features the three contestants who played the preceding pricing games spinning "The Big Wheel" to determine who advances to the Showcase, the show's finale.
The contestants play in the order of the value of his or her winnings thus far (including the One Bid), with the contestant who has won the most spinning last. In the rare event two or all three players are tied in winnings, a coin toss or random drawing determines which player spins first.
The wheel contains 20 sections showing values from 5¢–$1.00, in increments of five cents. Contestants are allowed a maximum of two spins. The first contestant spins the wheel and may choose to stop with his or her score or spin again, adding the value of the second spin to their first. The second and third contestants then spin the wheel and try to match or beat the leader's score; if they fail to do so, they must spin again. If their total score is either less than that of the leader or over $1.00, the contestant is eliminated from the game. The contestant whose score is nearest to $1.00 without going over advances to the Showcase at the end of the episode. If the first two contestants go over $1.00, the last contestant automatically advances to the Showcase; however, he or she is allowed to spin once to see if he or she can hit $1.00.
Any contestant whose score equals $1.00 (from either the first spin or a combination of the two spins) receives a $1,000 bonus, and since December 1978, is allowed a bonus spin. In the bonus spin, the wheel is positioned on 5¢ and the contestant takes his or her spin. If the wheel stops on 5¢ or 15¢ (which are adjacent to the $1.00 space and painted green), the contestant receives an additional bonus of $10,000. If the wheel stops on $1.00 during the bonus spin, the contestant wins an additional $25,000. Until September 2008, the bonuses were $5,000 and $10,000 for landing on the green section and the $1.00, respectively. If the wheel stops on another space or fails to make one complete revolution, the contestant wins no additional money and is not allowed any more spins.
Two or more contestants who are tied with the leading score compete in a "spin-off". Each contestant is allowed one additional spin and the contestant with the higher score advances to the Showcase. Multiple spin-offs are played until the tie is broken. Those who hit $1.00 in their spin-off spin still get $1,000 and a bonus spin. If two or more contestants tie with a score of $1.00, their bonus spins also determine their spin-off score. Only the spin-off score, not any bonus money won, determines which contestant moves on to the Showcase. A tie in a bonus spin spin-off means the ensuing second spin-off will be spun with no bonuses available.
Each spin must make one complete revolution in order to qualify. A contestant whose spin does not make a complete revolution is traditionally booed by the audience, and is required to spin again, except during a bonus spin, when the player's turn ends. However, if the bonus spin was also part of a spin-off, the contestant is required to spin again but does not have an opportunity to win any bonus money, similar to a tie-breaking spin after a bonus spin. Because of the weight and size of the Big Wheel, some contestants (such as the elderly or disabled) are unable to spin it hard enough to make a complete revolution, so the host, or someone else, may offer assistance in spinning the wheel.
According to a study in The Economic Journal, the optimal strategy for winning the showcase showdown (ignoring the value of the cash bonuses) is for the first player to stand on 70 cents or more, and for the second player to stand on 55 cents or more. In the event of ties, things are more complicated. In the event of a tie with the first player, the second player should stand on $0.70 or more. The third player should stand on 55 cents for a two-way tie and 70 cents for a three-way tie.
At the end of the episode, the two winners of the Showcase Showdowns compete in the show's game finale, the Showcase. Before the introduction of the Showcase Showdown in 1975, on the half-hour episodes, the two contestants with the highest winnings advanced to the Showcase.
A "showcase" of prizes is presented and the top winner has the option of placing a bid on the total value of the showcase or passing the showcase to the runner-up, who is then required to bid. A second showcase is then presented and the contestant who had not bid on the first showcase makes his or her bid. Unlike the One Bid, the contestant bidding on the second showcase may bid the same amount as their opponent on the first showcase, since the two contestants are bidding on different prize packages.
The contestant who has bid nearest to the price of their own showcase without going over wins the prizes in his or her showcase. Any contestant who overbids is disqualified regardless of their opponent's result. A double overbid results in neither contestant winning his or her showcase.
Also, unlike the One Bid, there is no additional bonus for a perfect bid. Since 1974, any contestant who comes within a specified amount from the actual retail price of their own showcase without going over wins both showcases. Until 1998, the amount was less than $100. In 1998, it became $250 or less.
Terry Kniess, an avid viewer of the show, recorded and watched every episode for four months prior to when he and his wife had tickets to attend in September 2008. Kniess learned that many prizes were repeatedly used—always at the same price—and began taking notes. Kniess was selected as a contestant on September 22, 2008, made it to the final showcase, and guessed the exact amount: $23,743 for a karaoke machine, a pool table, and a seventeen-foot camper. Many show staffers, including Drew Carey, were worried that the show was rigged and Kniess was cheating. Kniess later explained that he had seen all three items of the showcase before and knew the general prices in the thousands. The 743 he used because it was his PIN, based on his wedding date and his wife's birth month. Carey gave a very cold subdued reveal of this seemingly historical moment, and was later criticized for it.[by whom?] He attributed this to his fear that Kniess had committed a violation of federal regulations prohibiting the fixing of game shows, which can result in severe penalties.
As of November 2009, the show had given away approximately $250,000,000 in cash and prizes. Furs have not been offered as prizes since Barker's tenure as host (although wool and leather are now permitted). Several Barker-imposed prohibitions have been lifted since his departure, such as offering products made of leather or leather seats in vehicles and showing simulated meat props on barbecues and in ovens. The show has also offered couture clothing and accessories, featuring designers such as Coach Inc., Louis Vuitton and Limited Brands in an attempt to attract a younger demographic, as well as electronics such as smartphones, personal computer systems, video game systems and entertainment centers. Other prizes which have frequently appeared on the show since its beginnings include automobiles, furniture, trips, and cash.
The most expensive prize offered on this version of the show was a Ferrari 458 Italia Spider sports car, priced at $285,716, that appeared on the April 25, 2013 episode during "Big Money Week". The prize was offered during the 3 Strikes pricing game. Previously, the most expensive prize was a Tesla Roadster (valued at $112,845), featured on the April 22, 2010 episode in the pricing game "Golden Road".
Since the show's debut, automobiles have been a signature prize on The Price Is Right. Most hour-long episodes have two pricing games that are each played for an automobile, and in most episodes (although not all), at least one of the two showcases will include an automobile. For special episodes, there will often be more cars offered. Of the show's current roster of 74 pricing games, 27 are specifically designated with a car always as the top (or only) prize available.
From 1991 to 2008, almost all automobiles offered on the show were made by companies based in the United States, specifically Detroit's Big Three (although cars made by these companies' foreign subsidiaries or in a joint-venture with a foreign company were also offered). The move was made by Barker, in his capacity as executive producer, as a sign of patriotism during the first Iraq war in 1991, and as a show of support to the American car industry, which was particularly struggling at that time. When Chrysler merged with German automaker Daimler-Benz in 1998 to form Daimler Chrysler AG (now simply Daimler AG after Chrysler split from the automaker; Chrysler is now controlled by Italian automaker Fiat), the foreign ownership of Chrysler did not affect carrying any Chrysler-related models.
Since Barker's retirement, cars made by foreign companies have been offered, most notably Honda, which has several factories throughout Carey's home state of Ohio. Through product placement, certain episodes feature Honda as the exclusive automobile manufacturer for vehicles offered on that episode. The major European (Volkswagen, BMW, Daimler, Fiat) and Asian (Hyundai-Kia, Toyota, Mazda, Nissan, Honda, Mitsubishi, Geely, Tata) manufacturers have all provided cars on the show since the ban was lifted, with premium foreign cars almost exclusively used for games that generally offer higher-priced cars, such as Golden Road and 3 Strikes.
Starting around 2008, vintage and classic cars have occasionally been offered as prizes for games which do not involve pricing them. Among them have been a 1955 Chevrolet Bel Air and a 1964 Bentley S3. These cars are usually offered in games where their prices are irrelevant to gameplay, such as Hole in One or Bonus Game.
The record for largest individual total in cash and prizes on a daytime episode is held by Sheree Heil from Tacoma, Washington. On the episode that aired 30 December 2013, Heil won a $157,300 Audi R8 and an additional $10,000 in cash playing "Gas Money". When added to $3,045 of Prada shoes won in her One Bid, Heil's total winnings came to $170,345. The episode was themed as the "Best of 2013", and featured prizes chosen by producers as the best offered during the course of the year. The Audi R8 was chosen as the show's best car from the show's sweeps period "Dream Car Week" in October 2013.
The record for winnings on the prime time show is held by Adam Rose. On The Price Is Right $1,000,000 Spectacular that aired on February 22, 2008, Rose won $20,000 playing Grand Game and won both showcases, which included a Ford Escape Hybrid in his opponent's showcase and a Cadillac XLR convertible in his own showcase, plus a $1,000,000 bonus. His total was $1,153,908.
Bob Barker (1972–2007)
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Bob Barker began hosting The Price Is Right on September 4, 1972 and completed a 35-year tenure in 2007. Barker was hired as host while still hosting the stunt comedy show Truth or Consequences. His retirement coincided with his 50th year as a television host. His final show aired on June 15, 2007 and was repeated in prime time, leading into the network's coverage of the Daytime Emmy Awards. In addition to hosting, Barker became Executive Producer of the show and so served from 1988 to his retirement, gaining significant creative control over the series between 2000 and his 2007 retirement. He also was responsible for creating several of the show's pricing games, as well as launching The Price Is Right $1,000,000 Spectacular prime-time spin-off.
Reruns of Barker's final season were aired throughout the summer until the Friday before Carey's debut, when the season 35 finale was re-aired on October 12, 2007.
During his time as host, Barker missed four tapings due to illness. Dennis James, then hosting the syndicated nighttime version of the show, filled in for him on four episodes in December 1974.
After he became a noted animal rights advocate in the early 1980s, Barker signed off each broadcast with the public-service message, "Help control the pet population—have your pets spayed or neutered." Carey continued the tradition upon becoming the new host.
Barker made a guest appearance on the show on April 16, 2009, to promote his autobiography, Priceless Memories. He appeared during the Showcase round and gave copies of the book to the audience. On December 12, 2013, Barker again made a guest appearance on the program to celebrate his 90th birthday.
Drew Carey (2007–present)
On October 31, 2006, Barker announced that he would retire from the show at the end of season 35. In March 2007, CBS and FremantleMedia began a search for the next host of the show. Drew Carey was chosen and made the announcement of his selection during a July 23, 2007 interview on Late Show with David Letterman.
Carey's first show aired October 15, 2007. Carey has continued Barker's tradition at the end of each episode of encouraging viewers to have their pets spayed or neutered.
Johnny Olson, the announcer for many Goodson-Todman shows of the era, was the program's original announcer until his death in October 1985. Olson was replaced by Rod Roddy in 1986, who remained with the program until shortly before his death in October 2003. Los Angeles meteorologist Rich Fields took over as the announcer in April 2004, and stayed on until the end of season 38. Following a change of direction and a search for an announcer with more experience in improvisational comedy, veteran television host George Gray was confirmed as the show's permanent announcer on the April 18, 2011 episode.
After Olson and Roddy's deaths and Fields' departure, a number of announcers auditioned before a permanent replacement was hired. In addition to Roddy, Gene Wood, Rich Jeffries, and Bob Hilton auditioned to replace Olson. Family Feud announcer Burton Richardson, Paul Boland, and Randy West substituted for Roddy during his illnesses. West, Daniel Rosen, Richardson, Art Sanders, Roger Rose, Don Bishop, and current Wheel of Fortune announcer Jim Thornton also auditioned for the role eventually filled by Fields. Richardson substituted for Fields while he recovered from laryngitis in December 2006. Before the hiring of George Gray, TV host JD Roberto, comedian Jeff B. Davis, comedian Brad Sherwood, David H. Lawrence XVII, and actor/comedian Steve White also auditioned for the announcing role.
To help display its many prizes, the show has featured several models who were known, during Barker's time on the show, as "Barker's Beauties". Some of the longer-tenured Barker's Beauties included Kathleen Bradley (1990–2000), Holly Hallstrom (1977–1995), Dian Parkinson (1975–1993) and Janice Pennington (1972–2000). Pennington and Bradley were both dismissed from the program in 2000, allegedly because they had given testimony on Hallstrom's behalf in the wrongful-termination litigation she pursued against Barker and the show. Following the departures of Nikki Ziering, Heather Kozar and Claudia Jordan in the 2000s, producers decided to use a rotating cast of models (up to ten) until the middle of season 37, after which the show reverted to five regular models.
The current models are Rob Wilson, Rachel Reynolds, Amber Lancaster, Gwendolyn Osborne, and Manuela Arbeláez. Current host Drew Carey does not use a collective name for the models, but refers to them by name, hoping that the models will be able to use the show as a "springboard" to further their careers. In a change from previous policy, the models appearing on a given episode are now named individually in the show's credits and are formally referred as "The Price Is Right models" when collectively grouped at events.
Since season 37 in 2008, the show often uses a guest model for certain prizes, often crossing over from another CBS property or come courtesy of the company providing the prize. Some such models have been male, especially for musical instruments, tools, trucks, and motorcycles, and used in guest appearances during the Showcase. Owing to the traditionally female demographic of daytime television shows, CBS announced that the game show would add a male model for a week during season 41, fitting with other countries with the franchise that have used an occasional male model. The show held an internet search for the man in an online competition that featured the show's executive producer, along with Reynolds, Lancaster, Osborne, and Arbeláez, serving as judges and mentors during the web series, narrated by the show's announcer. Viewers selected the winner in October 2012. On October 5, 2012, CBS announced that the winner of the male model online competition is Rob Wilson of Boston.
The game show production team of Mark Goodson and Bill Todman was responsible for producing the original as well as the revival versions of the game show. Goodson–Todman staffer Bob Stewart is credited with creating the original version of The Price Is Right.
Roger Dobkowitz was the program's producer from 1984–2008, having worked with the program as a production staffer since the current version's debut after graduating from San Francisco State University in 1972. Occasionally, Dobkowitz appeared on camera when answering a question posed by the host, usually relating to the show's history or records. Dobkowitz left the show in 2008. Variety reported that it was unclear whether he was retiring or was fired, although Drew Carey indicated in a later interview with Esquire that Dobkowitz was fired.
As of 2011, the show uses multiple producers, all long-time staffers. Adam Sandler (not to be confused with the actor) is the current producer of the show. Stan Blits, who joined the show in 1980, and Sue MacIntyre are the co-producers. Kathy Greco joined the show in 1975 and became producer in 2008; she announced her retirement October 8, 2010 on the show's Web site, effective at the end of the December 2010 tapings. Her last episode as producer, which aired January 27, 2011, featured a theme in tribute to her. The show's official website featured a series of videos including an interview with Greco as a tribute to her 35 years in the days leading up to her final episode.
Frank Wayne, a Goodson–Todman staffer since the 1950s, was the original executive producer of the show's current version. Barker assumed that role after Wayne's death in 1988. Previous producers have included Jay Wolpert, Barbara Hunter and Phil Wayne Rossi (Frank Wayne's son). Michael Dimich assumed the director's chair in June 2011. Marc Breslow, Paul Alter, Bart Eskander and Rich DiPirro each served long stints previously as director. Former associate directors Andrew Felsher and Fred Witten, as well as technical director Glenn Koch, have directed episodes strictly on a fill-in basis. Adam Sandler has also directed episodes in 2012.
Aside from Barker, the show's production staff remained intact after Carey became host. FremantleMedia executive Syd Vinnedge was named the program's new executive producer, with Mike Richards becoming co-executive producer after Dobkowitz's departure. Richards was a candidate to replace Barker as host in 2007, before Carey was ultimately chosen. Richards succeeded Vinnedge as executive producer when the 2009–10 season started, with Tracy Verna Soiseth joining Richards as co-executive producer in 2010. Vinnedge remains credited as an executive consultant to the show.
Audience and contestant selection
Many audience members arrive early on the day of a taping, often camping out late at night the previous night, to attend a taping. Most have already received tickets for that day's show, although some hope to get same-day tickets. Audience members are then given the iconic name tags with a temporary identification number, which is also written on the person's ticket. A Social Security Number (or some national I.D. number for non-U.S. audience members) is also required to be submitted. Audience members are eventually brought through in groups of twelve for brief interviews with the production staff. Contrary to popular belief, contestant names are not chosen at random; rather, the interviews determine possible selections for the nine contestants per taping from among the pool of approximately 325 audience members. Since 1988, the minimum age for audience members has been 18; prior to 1988, teenagers and children as young as 12 were present in the audience.
With few exceptions, anyone at least 18 years old who attends a taping of the show has the potential to become a contestant. Those ineligible include current candidates for political office, employees of CBS Corporation or its affiliates, RTL Group or any firm involved in offering prizes for the show. Contestants who have appeared on a different game show within the previous year or either two other game shows or any version of The Price Is Right itself within the past ten years are also ineligible. The show’s staff alerts potential contestants – in person, on the show's Web site and on the tickets themselves – to dress in "street clothes" and to not wear costumes, such as those used to attract attention on Let's Make a Deal, another show that featured contestants selected from the audience. Those who have attended tapings in June 2008 noted that producers disallowed audience members from wearing fake eyeglasses designed to look similar to those worn by host Drew Carey, though this restriction was later relaxed. Instead, contestants will often wear shirts with hand-decorated slogans. As is the tradition on game shows, members of the Armed Forces will often wear a military uniform. Cell phones, tape recorders, backpacks, price lists and portable game systems are not allowed in the studio.
Prospective contestants obtain tickets by contacting a third-party ticketing operator linked via both CBS and the show's Web sites. Prior to 2011, ticketing was directly through CBS via mail, or from 2005-2010, the CBS Web site. The practice ended after CBS began outsourcing audiences to the third-party operator.
In addition, the show discourages contestants from wearing green shirts because some game props use chroma key effects, which can blend into a contestant's shirt. The show began using this effect for trips as a result of switching to 1080i in 2008, but later in the season abandoned the green screen for trips and oversized prizes too large to fit in the studio, replacing them with the use of video screens. Some prizes (mostly water-related prizes) still use green screens to create a simulated "wave" effect. The green screen is now used outside on the show where potential contestants are allowed to be photographed as if they were on the Plinko board, Cliff Hangers set or Showcase Showdown wheel where contestants can post a message notifying them of their appearance on the show on a future date.
Occasionally episodes are taped with special audience restrictions. For Memorial Day in 1991, an episode was taped with an audience composed entirely of those who had served in the Armed Forces. Similar prime time episodes were taped in 2002 honoring each branch of the United States military and a sixth episode honoring police officers and firefighters.
Since season 37 in 2008, the annual Veteran's Day episode, set to air November 11 or the Friday closest to it, the audience is composed entirely of those who have served in the Armed Forces and their families. The 2008 version was slated to air in daytime on November 11, 2008 (Veteran's Day), but the airing was moved to November 14 as a CBS prime time episode. The format contains a unique rule where each One Bid featured one contestant from the Army, Navy, Air Force and Marines. As each contestant wins his/her way onstage, he/she is replaced by a member of the same branch of service. The show features a live military band playing the winning contestant's service song. The traditional name tags also contained the contestant's (or their family member's) service branch. Most civilian attendees were retired or disabled veterans or family members of military. Each contestant was also introduced by his/her rank, which usually does not happen with civilian episodes when military members are introduced and One Bid winners won a $1,000 gift card. Audience members were grouped by branch of service.
The 2009 version changed the earlier format in which a service member from the same branch replaced another after advancing from Contestants' Row. Additionally, members from the United States Coast Guard (part of the Department of Homeland Security) were invited to the show.
Beginning in 2008, some episodes have featured themes with couples competing as teams (either married or engaged couples for Valentine's Day and parent and child teams for both Mother's Day and Father's Day), or specific groups of contestants (brides-to-be and engaged couples for "the Ultimate Wedding Shower" and students for "Ultimate Spring Break" and "Back to School"). Other special episodes themed for holidays or featuring family members of the Armed Forces (Armed Forces Day episode) have also aired.
The second taped episode had to be replaced as a contestant was related to a CBS employee and therefore ineligible to be on the show. The other contestants who appeared on that episode were awarded their prizes, but the episode was never aired, and currently cannot be shown because of policies imposed by Barker over prizes on the show. There have been similar instances over the years of ineligible contestants appearing on stage, but were not edited out of the final broadcast since it was discovered in post-production. Usually, these episodes air with a disclaimer from the announcer added in post-production that the contestant was found ineligible. Standards and Practices guidelines for game shows state that if an ineligible contestant wins a One-Bid and the other contestants on Contestants' Row at the time do not win a subsequent One-Bid, they are not considered to have made an appearance on the show and are immediately eligible again once the error has been discovered.
Except for the 2002 Las Vegas special, The Price Is Right has been taped in Studio 33 in CBS Television City in Hollywood, California for its entire run. The studio, which is also used for other television productions, was renamed the Bob Barker Studio in the host's honor on the ceremonial 5,000th episode in 1998. When Carey became host, there was talk of the show traveling in the future.
The program is usually produced in about an hour, although if there is a guest involved, some tapings will last longer because of question and answer sessions by the audience and the guest, which the host usually moderates. Two episodes are usually taped each day, normally with three taping days per week (Monday through Wednesday, with one episode taped at 12:00 pm and another at 4:00 pm). The program is taped in advance of its air date. For example, the show broadcast on February 28, 2008 was taped on January 16. As with many other shows that start production in the summer, the lead time varies during the season, as many as fifteen weeks to as little as one day. The audience is entertained by the announcer before taping begins, and in case of guests, the guest will answer questions from the audience. After the taping session, there is a drawing for a door prize. On some episodes all members of the audience receive a prize from a sponsor or celebrity guest; those prizes are usually mentioned in the Showcase (such as a complimentary slice of Papa John's Pizza, an NHL Winter Classic game puck, a couples' gift box from Hershey's or a book authored by a guest). Television and Internet viewers have also been directed to the show's official website to enter a drawing for a similar prize offered to all viewers, or another prize related to the special offer (such as the Rock of Ages signed CD).
Some episodes are taped "out of order" so that a specific episode will air after other episodes have aired. Notably, the Christmas Week episodes are usually taped in early December outside of the regular rotation. An episode may be taped out of order if a prize package reflects a trip to a special event that is taking place close to the date that episode will air (such as the Indianapolis 500, Academy of Country Music Awards, Final Four basketball tournament, or in years when CBS broadcasts the Super Bowl).
Other episodes may be aired out of order because of game-related incidents or situations beyond the network's control. Most episodes which have aired out of order have occurred when the show is taped far in advance, but in the time between the show taping and its air date, a natural disaster took place at the trip venue. This happened in June 2005 with episodes that featured trips to New Orleans (which was later struck by Hurricane Katrina), with air dates moved to May and June 2006, and again in April 2010 with episodes that featured trips to Nashville, Tennessee (due to the May 2010 Tennessee floods), with air dates moved to September 2010.
The current version of the series was originally "A Mark Goodson–Bill Todman Production" in association with CBS. After Todman died in 1979, the unit became known as simply Mark Goodson Productions and was announced as such on The Price Is Right from 1984–2007. Today, the series is produced by FremantleMedia and copyrighted by The Price Is Right Productions, Inc., a joint venture of RTL Group and CBS.
For the sake of tradition and through special permission from RTL's subsidiary FremantleMedia, the show continued to use the Mark Goodson Productions name, logo and announcement at the end of each episode until Barker's retirement, even after FremantleMedia purchased and absorbed the Goodson-Todman holdings. The show is now credited as a FremantleMedia production.
Contestants' Row is placed at the front of the audience located on the edge of the apron. On stage are three sets of large paneled sliding doors as well as the turntable, a platform with a rotating wall. Pricing games and prizes are typically placed in these areas. There is also a "Giant Price Tag" prop, a large curtain and other covers used to conceal prizes, games and other staging elements. On the back wall behind the audience is a large plasma video screen that displays the show's logo and various prizes. The announcer and production crew are positioned on separate podia stage left, and the announcer's podium also featuring a smaller video screen, and is designed for smaller prizes (such as watches or smartphones) that involve the announcer.
Outside of minor cosmetic changes or updates to color schemes, the set remained largely unchanged until the show began a gradual transition to high definition television broadcasts that coincided with Carey becoming host. After the switch, the show adopted high-definition updates have been made to various game props, the announcer's podium and other set features, and aesthetics of these items have varied from year to year. The video screen was added in January 2009 tapings midway through season 37, and other various video screens replaced vinyl trip graphics to allow an increasing variety of locales and special events. Outdated technology, such as the use of eggcrate displays, has been replaced on some props with newer technology, such as LCD and plasma screens, as the One Bid and Showcase podia were the first to switch at the start of season 38.
Changes to the set (including altering color schemes of certain set pieces, adding themed decorations, and changing the name of pricing games) are occasionally made for specially themed episodes.
The Price Is Right premiered on September 4, 1972 at 10:30 am Eastern Time (9:30 Central) on CBS, one of three game shows to debut that day, preceded with The Joker's Wild at 10 am ET and followed by Gambit at 11 am ET. The show was first called The New Price Is Right to distinguish itself from the earlier/original version (1956–65) hosted by Bill Cullen, but it proved so popular in its own right that, in June 1973, the producers decided to drop the word "New".
In 1973, CBS moved The Price Is Right to 3:00 pm EST, pairing it with Match Game as part of what became the highest-rated pairing in daytime. The show remained in that time slot until August 18, 1975 when it permanently returned to the morning lineup at 10:30 am EST. During one week (September 8-12, 1975), the show bumped Gambit off as it experimented with sixty minute episodes. The result of the experiment led to the permanent expansion on November 3, 1975, moving its start time to 10:00 am EST. In 1977 The Price Is Right moved back to 10:30 am and remained there until April 23, 1979, when it assumed its 11:00 am EST slot, where it has been since then.
The format of the show has since remained virtually unchanged. New pricing games are generally added each year, while others are removed. In addition, prizes and pricing games have kept pace with inflation, with games originally designed for four-digit prices of prizes (most often cars) to be adjusted to allow for five-digit prices. While the set has been redesigned and upgraded, the show maintained a similar aesthetic element from its premiere in 1972.
In season 36, CBS began offering full episodes of the show available for free viewing on the network's website, and the show began to broadcast in high definition with The Price Is Right $1,000,000 Spectacular primetime specials (the normal daytime version continued to air in 4:3 standard definition). In addition, the last 12 episodes of season 36 were taped in HD, but broadcast in 4:3 standard definition. The show made the full transition to HD broadcasts beginning with season 37.
On September 28 to October 2, 2009, September 20–24, 2010, and October 4–8, 2010, two new episodes aired daily on CBS. In 2009, the additional episodes filled a gap between the cancellation of the daytime drama Guiding Light and the debut of Let's Make a Deal. In 2010, the extra episodes aired between the cancellation of As the World Turns and the debut of The Talk. The intervening week offered a second episode of Let's Make a Deal. The 2009 second episode aired in the time slot vacated by Guiding Light, at 10:00 am or 3:00 pm ET/PT, depending on the affiliate's choice. In 2010, the second episode aired in the former As the World Turns time slot, at 2:00 pm ET/PT.
Three syndicated versions of The Price Is Right have aired. The first two followed the same format as the half-hour daytime version but were intended to air on most stations in the early evening and as such were referred to on-air as "the nighttime Price Is Right".
A weekly syndicated version debuted the week after the daytime show and continued to air until September 1980. It was distributed by Viacom Enterprises, which had started as the syndication arm of CBS. When Mark Goodson devised the revival of Price for the 1972–73 season, it was intended for a nighttime broadcast under new rules for early-prime syndication, and Goodson named Dennis James to host the show. When CBS commissioned a new daily daytime version, Goodson also wanted James to host the show, but CBS wanted Truth or Consequences host Barker to take the daytime show. A compromise was reached, and James hosted Goodson's original weekly syndicated nighttime version, while Barker took control of the CBS Daytime version. James eventually hosted a taping day (four half-hour episodes) of the daytime show in 1974 when Barker fell ill and was unable to participate in Christmas Week 1974 episode tapings.
The two versions were largely similar at the beginning – both were called The New Price Is Right. Some games had rule differences because of the larger budget and less commercial time on the nighttime show; for example, Double Prices was played for two prizes instead of one.
This version retained the 1972 half-hour format for its entire run and did not add the daytime show's Showcase Showdown (1975 for hour formats only) or Double Showcase rule (1974; James reminded viewers during his four December 1974 daytime episodes, the recently added Double Showcase rule was in effect). As of season two, the word "New" was dropped from the program's name, and it was known as "the nighttime Price Is Right" or simply The Price Is Right.
In most of the U.S., stations carried the syndicated Price as one of several different programs aired each night of the week in one of the time slots in the hour before prime time which were created by the 1971 FCC Prime Time Access Rule. Though the nighttime version originally had higher ratings, by 1975, the ratings started to drop. After the fifth nighttime season in 1977, when the contract with NBC's owned and operated stations ended, James' contract was not renewed. CBS's owned and operated stations picked the show up and the decision was made to hire Barker, whose Truth or Consequences was taped two years ahead and had stopped production in 1975.
The series taped its 300th and final episode on March 12, 1980 and was canceled after weekly syndicated game shows had fallen out of popularity in favor of daily offerings. With a run of eight seasons, it was one of the longest-running weekly syndicated game shows of the era and the longest-running regularly scheduled prime-time version of Price (the 1957–1964 run was seven seasons).
Five years later, veteran host Tom Kennedy starred in a new daily syndicated version, which also used the traditional half-hour format and was syndicated by The Television Program Source. Like the previous syndicated series, this version had a slightly larger budget than its daytime counterpart. A perfect bid during the One-Bids won that contestant a $500 bonus (compared to $100 awarded on the daytime show during the same period; the bonus was increased to $500 on the daytime show in 1998).
This version used the same models as the daytime show. When Johnny Olson died in late 1985, Gene Wood filled in as announcer until producers chose Rod Roddy as Olson's replacement. The nighttime version did not feature rotating auditions for announcers as the daytime show did.
The series failed to earn prime access slots as its predecessor did, due to increased competition from programs such as Wheel of Fortune and Jeopardy! and often found itself in late night slots.
This version produced 170 episodes, airing in first-run from September 9, 1985 to May 30, 1986 (reruns aired until September 5). During the six years it held the rights to Price, the Kennedy version is the only one of the three syndicated versions that was rerun by GSN (albeit in the late-night slots it frequently had during its original run).
The New Price Is Right
Seven years after the cancellation of Tom Kennedy's Price Is Right, a new syndicated version premiered on September 12, 1994, hosted by Doug Davidson and distributed by Paramount Domestic Television. This series featured several significant changes – eliminating Contestants' Row, a different format for the Showcase Showdown, a one-player Showcase, a completely different set and a much larger budget (even when compared to the previous two syndicated runs) that gave contestants the potential to win up to five times what they could win on the daytime show.
This version failed to gain viewership, largely because many stations regularly preempted it for coverage of the O. J. Simpson murder case, and ended its run on January 27, 1995, after 16 weeks of first-run shows. Several stylistic elements of this series, as well as many of its music cues, were later integrated into both the daytime version and nighttime specials.
CBS prime-time specials and series
On August 23, 1996, CBS aired an hour-long 25th Anniversary Special, using the half-hour gameplay format and featuring a number of retrospective clips. The 30th Anniversary Special was recorded at Harrah's Rio in Las Vegas and aired on January 31, 2002. This one-time road trip enticed 5,000 potential contestants to line up for 900 available tickets, causing an incident that left one person injured.
A second six-episode prime time series saluting various branches of the United States armed forces, police officers and firefighters aired during the summer of 2002, as a tribute to the heroes of the terrorist attacks of 2001. During the series The Price Is Right Salutes, spinning $1.00 in a bonus spin during the Showcase Showdown was worth $100,000 instead of the usual $10,000.
The success of the prime time series, which aired mostly in the summer, along with the rise of "million dollar" game shows led to CBS launching another prime time series in 2003, titled The Price Is Right $1,000,000 Spectacular. The 2007–2008 Writers Guild of America strike and original success in the Nielsen ratings led CBS to commission ten more episodes of the prime time series. This series introduced set changes as the show was broadcast in high definition television for the first time, and the set used for these episodes (except for the black floor) was moved to the daytime show in 2008.
On the prime time series, larger and more expensive prizes were generally offered than on the daytime show. The Showcase frequently offered multiple or very-expensive cars. In the first sixteen $1,000,000 Spectaculars, the bonus spin payoff for the Showcase Showdown was again increased, this time to $1 million. The million-dollar spin was eliminated for season 36 and was replaced with two other methods of winning the prize. One pricing game per episode was selected as a "million-dollar game" with an additional requirement that the contestant must meet in order to win the bonus. In the Showcase round, the double showcase win rule was adjusted to include the $1 million prize if the winning contestant came within $500 (originally $1,000) of the actual retail price of their showcase. No prime time episodes have been produced since summer 2008.
In 2006, The Price Is Right was featured on the series Gameshow Marathon, hosted by talk show host and actress Ricki Lake. This version combined aspects of the Barker and Davidson versions with the celebrity contestants playing three pricing games, followed by a Showcase Showdown where the two contestants with the highest scores moved on to the Showcase. The winner of the Showcase also earned a spot in Finalists' Row.
This version was announced by Rich Fields and taped in Studio 46. It also marked the first Price Is Right episode directed by Rich DiPirro, who replaced Bart Eskander as the director on the daytime show in January 2009.
The Price Is Right has received six Daytime Emmy Awards for Outstanding Game/Audience Participation Show, in 1988, 1996, 1997, 2004, 2007 and 2013.
The program has been generally praised and remains a stalwart in television ratings over its long history. The introduction of the program ushered in a new era of game show—moving away from the knowledge-based quiz show format, creating "a noisy, carnival atmosphere that challenged cultural norms and assumptions represented in previous generations of quiz shows".
Since the mid-1990s, the program production company and in some cases the executive producer (both Barker and Michael G. Richards, the executive producer since 2008) have been sued by numerous women. Most of the lawsuits involved models and other staff members in cases of sexual harassment, wrongful termination and racial discrimination. Allegations of sexual harassment brought by model Dian Parkinson led to Barker calling a press conference to admit a past consensual sexual relationship with her, while denying any harassment and alleging instead that she was only angry with him for calling off the relationship. Barker was widowed in 1981 following the death of his wife, Dorothy Jo. It has also been alleged that Barker and senior staff created a hostile work environment, particularly to those who testified for the plaintiffs suing Barker. Responding to the controversy just before his retirement, Barker told William Keck of USA Today, "[The allegations have] been such a problem. I don't want to say anything about them. They [were] disgusting; I don't want to mention them."
The Barker-era lawsuits, except for one, were settled out of court. After Barker dropped his slander suit against Holly Hallstrom, she eventually countersued and received millions in settlement.
The Plinko board is often used by RTL Group-licensed lottery promotions, CBS affiliates, and Ubisoft to promote the show. For the promotions, two fishing lines (one on each side of the board, hanging from the side down towards the center slot) are used to rig the game so the dropped chip always lands in the $10,000 slot.
After an advertisement for the video game was taped, the wires were mistakenly left in place for the 1:00 pm taping of The Price Is Right on July 22, 2008. As a contestant was playing the game, three consecutive chips she dropped landed in the $10,000 slot. As the fourth chip was being dropped, a co-producer realized that the wires were still in place and stopped the chip as it bounced down the board, informing host Drew Carey of the situation. The wires were removed and the entire segment was re-shot for the show from the point where the contestant began dropping chips. CBS Standards and Practices allowed the contestant to keep the $30,000 won prior to the removal of the wires as well as the money won with the five chips after the mistake had been corrected. However, the segment that aired (when the show was broadcast on December 5, 2008) did not reference the mistake or the amount of money won prior to the removal of the wires.
The show aired a 40th anniversary special on September 4, 2012. The entire audience was made up of former contestants. Former host Bob Barker did not appear. Barker stated that he believed that he had been excluded for criticizing some of the prizes given in the Carey version of the show, such as a trip to the Calgary Stampede rodeo. Although Barker was not invited back, a few vintage clips of him hosting the show were shown in the special.
The Price Is Right in other media
The Price Is Right has expanded beyond television to home and casino-based games.
A four-disc DVD box set, titled The Best of "The Price Is Right", was released on March 25, 2008. The set features four episodes of the 1956–65 Bill Cullen series, 17 episodes of the Barker 1972–75 daytime series and the final five daytime episodes hosted by Barker.
In accordance with Barker's animal-rights wishes, which remain in effect beyond his retirement, any episodes with fur coats as prizes currently cannot be aired or released into home media formats. This includes the first three daytime shows recorded in 1972, plus most of the 1970s syndicated run. (However, none of these restrictions applies on the Carey episodes. Wool coats, meat prizes, leather merchandise, and trips to rodeos have been offered as prizes, and the prop in the Hole-In-One pricing game was changed to a leather golf bag in 2009 after the game picked up adidas as a sponsor.)
Seven board games have been produced. One of them was a variation of a card game, using prizes and price tags from the original version. The second was based more closely on the original version of the show.
Three games were produced during the 1970s by Milton Bradley, with Contestants' Row, a small number of pricing games and, in the case of the third version, a spinner for the Big Wheel. In the first two versions, decks of cards had various grocery items, small prizes and larger prizes. The third version simply had cards for each game that included ten sets of "right" answers, all using the same price choices. The instruction book specified what color cards were necessary for each round.
The 1986 version, again by Milton Bradley, was similar in scope to the earlier version, with new prizes and more games, but lacking the Big Wheel. The instruction book refers to Contestants' Row as the "Qualifying Round" and the pricing games as "Solo Games". The book also instructs players to use items priced under $100 as One Bids. The 1998 version of the game, by Endless Games, was virtually identical to the 1986 release, with the same games, prizes and even the same prices. The only changes were that the number tiles were made of cardboard bits instead of plastic and the cars from the deck of prizes with four-digit prices were removed.
The 2004 edition, again by Endless Games, was a complete departure from previous home versions. Instead of different prize cards and games, the game consisted of everything needed to play 45 games and enough materials to create all the games not technically included if the "host" wished to and knew their rules. The Big Wheel spinner was also restored, this time with the numbers in the correct order. Additionally, the prices, instead of being random numbers that could change each time the game was played, were actual prices taken from episodes of the TV show. To fit everything in the box, grocery items and prizes were listed in the instruction book and games were played on dry erase boards. A spinner determined the game to be played next, although its use was not necessarily required if the "host" wished to build his own game lineup.
Computer and electronic games
A hand-held Tiger game was made in 1998 with four pricing games. A DVD game with 12 pricing games, live casino show host Todd Newton and video of prizes taken directly from the show was produced by Endless Games in 2005. A 2008 DVD edition, also from Endless Games, featured many changes based on season 36 and included seven new games: Half Off, More or Less, Swap Meet, Secret X, That's Too Much, Coming or Going and Hole in One. It also featured both host Drew Carey and announcer Rich Fields.
CBS.com featured an online Price Is Right-based game in the late 1990s, which was plugged in the closing credits of each episode. The game consisted of choosing which of the four bidders in Contestant's Row was closest to the price of a prize without going over.
On March 26, 2008, Ludia Inc (in connection with Ubisoft) launched The Price Is Right video game for PC. A version for the Wii and Nintendo DS platforms was released in September 2008, while a version for the iOS was released in November 2008. The show's announcer, Rich Fields, was the host of the computer version. The virtual set in the game resembles the set used in seasons 31 through 34 rather than the current set. During the taping of this promotion, the Plinko board was rigged so that all chips dropped landed in the highest value slot on the board. After production wrapped, the wires used to rig the board were mistakenly left in place, leading to an incident during a taping of the daytime show which had to be edited and re-shot.
Ludia announced that all three platforms will receive a new version of the video game that was previewed at the Target Bullseye Lounge during the Electronic Entertainment Expo trade show on June 2–4, 2009. The Price Is Right 2010 Edition was released on September 22, 2009. In the fall of 2010, Ludia developed a multiplayer version for Facebook. A third Ludia adaptation, The Price Is Right Decades, featuring set designs, pricing games and prizes taken from the 70's through 2000's; was initially released for the Wii in October 2011, with an Xbox 360 and iOS release following in November and December.
Irwin Toys released an electronic tabletop version in 2008 featuring Contestant's Row, the Big Wheel, a physical Plinko board with chips, Showcases and seven pricing games.
Jakks Pacific released a Plug It in and Play version of The Price Is Right in 2009, featuring Drew Carey and announcer Rich Fields. The unit features 20 pricing games as well as the Contestant's Row, Big Wheel and Showcase rounds.
A series of video slot machines, all based on the current version of The Price Is Right, were manufactured for North American casinos by International Game Technology. Although gameplay varies by machine, each feature themes and motifs found on the show, including the Showcase Showdown. Others feature pricing games as gameplay elements, including Plinko, Cliff Hangers, Punch a Bunch, Dice Game, and Money Game.
A scratchcard version of the game is being offered by several U.S. and Canadian lotteries, featuring adaptations of Plinko, Cliff Hangers, the Showcase Showdown and the Showcase. The top prize varies with each version.
Live casino game
After the 2002 one-off Las Vegas episode, Harrah's and RTL Group have agreed to do live licensed shows (dubbed The Price Is Right Live!) at their venues, with several performers, including Roger Lodge and Todd Newton hosting and Randy West, Daniel Rosen or Dave Walls announcing.
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- "The Price Is Right Slots Featuring Cliff Hangers". International Game Technology. Retrieved April 30, 2007.
- "The Price Is Right Instant Bingo Featuring Punch A Bunch". International Game Technology. Retrieved April 30, 2007.
- "The Price Is Right Instant Bingo Featuring Dice Game". International Game Technology. Retrieved April 30, 2007.
- . International Game Technology title=The Price is Right Slots Featuring Money Game http://media.igt.com/marketing/PromotionalLiterature/GamePromoLit_C5C3-1E78A.pdf title=The Price is Right Slots Featuring Money Game. Retrieved September 24, 2013. Missing or empty
- "The Price Is Right Instant Lottery Game–New Jersey Lottery". Retrieved July 11, 2011.
- Official website
- CBS The Price Is Right official website
- The Price Is Right at the Internet Movie Database
- The Price Is Right at TV.com
The $25,000 Pyramid
|Daytime Emmy Award for Outstanding Game/Audience Participation Show
The $25,000 Pyramid