The Price of Fear is a horror/mystery radio serial produced by BBC Radio during the 1970s. The host and star of the show was Vincent Price.
This show stands out in Price's radio career as some of the episodes are based on fictional adventures of Vincent Price himself, in which Price plays himself, while others have him merely introducing the macabre tale of the week. Twenty-two episodes were produced. Writing credits for the series include William Ingram, Stanley Ellin, Richard Davis, R. Chetwynd-Hayes, A. M. Burrage, Elizabeth Morgan, Rene Basilico, Roald Dahl and Price himself. Fifteen of the episodes were rebroadcast by BBC Radio 7 in the spring of 2010.