The Richards Group
|Headquarters||Dallas, Texas, United States|
|Stan Richards, Founder and Creative Director|
Based in Dallas, Texas, The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows ("Eat Mor Chikin"), and the Motel 6 campaign featuring Tom Bodett.
Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. Partial list of clients:
- Dr Pepper Snapple Group
- MD Anderson Cancer Center
- Ram Trucks
- The Home Depot
- The Salvation Army
- Motel 6
- TXU Energy
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, a $10 million fundraising campaign was completed to rededicate the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.
1953: Stan Richards begins doing freelance design work in Dallas.
1976: Company becomes a full-service advertising agency.
1986: Motel 6 is signed as a client.
- "Stan Richards's Unique Management Style". Inc. Magazine. 2011-11-01. Retrieved 2014-10-21.
- "Company Overview of The Richards Group, Inc". Bloomberg. Retrieved 10 April 2018.
- "Chick-Fil-A Cows Infiltrate Cyberspace". AllBusiness. 2002-07-31. Retrieved 2009-09-21.
- "The Richards Group, Inc". Funding Universe. 2006-08-04. Retrieved 2009-09-21.
- Oster, Erik. "Richards/Carlberg Wins AOR Duties for Blue Bell Creameries". Agency Spy. Retrieved 13 April 2018.
- "Dish Network Taps Richards Group as New Creative Ad Agency". MultiChannel News. Retrieved 6 April 2018.
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