The Sell-In

From Wikipedia, the free encyclopedia
Jump to: navigation, search
The Sell-in
The Sell-in cover.jpg
Author Craig Mathieson
Country Australia
Language English
Subject Australia alternative music
Genre Non-fiction
Publisher Allen & Unwin
Publication date
1 November 2000
Pages 280 pp
ISBN 978-1-86508-412-1
OCLC 48435459
781.66/0994 21
LC Class ML3534 .M432 2000

The Sell-in: How the Music Business Seduced Alternative Rock is a book by Australian music journalist, Craig Mathieson.[1] It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels. Gideon Haigh of Australian Book Review discussed it in December 2000.[2]


  1. ^ Mathieson, Craig (1 November 2000), The Sell-in : How the Music Business Seduced Alternative Rock, Allen & Unwin, ISBN 978-1-86508-412-1 – via National Library of Australia, Summary: 'Featuring a who's who of contemporary Australian rock, The Sell-in charts the artistic and commercial struggle behind the breakthrough of Ratcat, The Cruel Sea, Silverchair, Powderfinger, The Living End and their contemporaries, an era when getting gigs to pay the rent was replaced by the need to have hit singles, sell hundreds of thousands of albums and break the lucrative American market.' - back cover. 
  2. ^ Haigh, Gideon (December 2000). "Mathieson, Craig, The Sell-In: How the Music Business Seduced Alternative Rock, Allen & Unwin" (227). p. 31. ISSN 0155-2864.