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The Simpsons Ride

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The Simpsons Ride
Universal Studios Hollywood
Area Upper Lot[1]
Status Operating
Cost US$40 million
Opening date May 19, 2008 (2008-05-19)[2]
Replaced Back to the Future: The Ride
Universal Studios Florida
Area World Expo
Coordinates 28°28′45.98″N 81°28′2.51″W / 28.4794389°N 81.4673639°W / 28.4794389; -81.4673639
Status Operating
Cost US$30 million[3][4]
Soft opening date April 23, 2008[5]
Opening date May 15, 2008 (2008-05-15)[6]
Replaced Back to the Future: The Ride
General statistics
Attraction type IMAX Dome motion simulator[7]
Manufacturer Intamin
Designer Universal Creative
Blur Studio
Reel FX
Theme The Simpsons
Vehicle type Krustyfield Classic Rollercoaster Cars[8]
Vehicles 24[8]
Riders per vehicle 8[8]
Rows 2
Riders per row 4
Duration 4 minutes 30 Seconds
Height restriction 40 in (102 cm)
Pre-Show Host Krusty the Clown
Single rider line yes
Handicapped/disabled access Wheelchair accessible
Must transfer from wheelchair
Assistive listening icon.svg Assistive listening available
Closed captioning available
The Simpsons Ride
Directed by Mike B. Anderson
John Rice
Produced by James L. Brooks
Matt Groening
Al Jean
Pete Herzog
Mark Rhodes
Debbie G. Yu
Written by Matt Groening (characters)
Starring Dan Castellaneta
Julie Kavner
Nancy Cartwright
Yeardley Smith
Hank Azaria
Kelsey Grammer
Music by Jim Dooley
Edited by Abe Forman-Greenwald
Distributed by Universal Creative
Release dates
  • 2008 (2008)
Running time
12 minutes
Country United States
Language English

The Simpsons Ride is a simulator ride featured at the Universal Studios Florida and Universal Studios Hollywood theme parks. The ride is based on the animated television series The Simpsons. It was first announced in 2007 and replaced the Back to the Future: The Ride at both locations.[9] The ride at Universal Studios Florida soft opened on April 23, 2008, and the official ceremonies took place on May 15. The ride at Universal Studios Hollywood opened on May 19, 2008. The Simpsons Ride was collaborated on by the producers of The Simpsons, and uses CGI animation, which was provided by Blur Studio and Reel FX. 2D animation was provided by Film Roman. The ride uses state of the art technology, including a new projection system and new hydraulics.

Entrance to the Simpsons ride at Universal Studios Hollywood. The Simpsons ride is a simulator ride which replaced the Back to the Future ride.

The ride itself is four and a half minutes long but original footage for the ride can be seen in the queue, and there is also a pre-show video. In the ride, patrons are introduced to a cartoon theme park called Krustyland built by Krusty the Clown. Sideshow Bob, however, is loose from prison to get revenge on Krusty and the Simpson family. At least 24 regular characters from the series make an appearance, all voiced by their original actors. Along with the attraction is a gift shop modeled after the Kwik-E-Mart, which opened in late 2007.

On June 1, 2013, Universal Studios began selling a real version of Duff Beer at the expanded Duff Beer Garden in the new Springfield section of the park.

Ride summary[edit]


To enter the ride's queue area, visitors must walk through a 32-foot (9.8 m) Krusty the Clown head[3] which leads them into a pavilion under various circus tents themed to carnival stalls. Various posters in the queue display advertisements for the attractions at the park, while various television monitors display clips from the TV show billed as moments from Krusty's past, as well as live animated footage from Krustyland. The queue area ends with a sign instructing guests to wait for a short time before entering "Krusty's Carnival Midway".

Pre-show 1[edit]

In the midway, riders line-up into rows to wait for a confirmation from Krusty. TV screens posted inside the walls on the left and right sides of the room display the residents of Springfield running the midway booths at the park. Soon, Krusty appears on another screen in front of guests and prepares to pick the first family to ride his "Thrilltacular: Upsy-Downsy Spins-Aroundsy Teen-Operated Thrillride", the most extreme ride at the park. While Krusty is not looking, Sideshow Bob appears in a Scratchy costume and steps on Homer Simpson's foot causing him to yell "D'oh!" and Krusty picks the Simpson family. Krusty asks them to pick another group to go with them, and Bart chooses the riders. While Krusty leads them into a waiting room, Sideshow Bob bursts out into evil laughter.

Pre-show 2[edit]

Riders are then ushered into the pre-flight "Funhouse" room by a team member. Here, Krusty leads the Simpsons into a backstage area where Grampa and Maggie Simpson are told not to ride due to certain safety restrictions (Maggie doesn't meet the 40 inch height requirement, and Grampa has certain heart conditions that could be aggravated). Grampa falls asleep while Maggie crawls into a nuclear reactor room, causing her to grow larger. Meanwhile, Krusty leads the Simpsons into a ride room where he tells them to enjoy the ride, before Sideshow Bob appears, knocks Krusty out and tells the Simpsons Family to enter the ride vehicle. Homer enters, followed by the rest of the family. Sideshow Bob then tells the Simpsons and the riders that they must watch a safety speil from Itchy and Scratchy. The screen then displays a recap of the safety reminders while riders are ushered into the main ride room.


Sideshow Bob (top) prepares to kill the Simpson family (center) in a scene from the ride film

The ride portion is four and a half minutes long. Riders with heart conditions, motion sickness, claustrophobia or similar conditions are not recommended to ride.

After riders enter a Krusty themed ride car vehicle, Jeremy Freedman appears on a TV screen in the ride cabin and tells the guests that they are with him. He then says to keep the screaming down so he can study for a math test, because if he does not get a C or higher, he will get kicked out of the audio-visual club. Eventually after a minute or so, Sideshow Bob cuts off his signal and takes control of the screen, telling the riders that he has taken over Krustyland and flips a switch from thrilling to killing, which activates the vehicles and lifts out of the room, starting the ride with the Simpsons in front of them. The coaster begins going down various drops before Homer gets hit by the wrecking "steel" ball controlled by Sideshow Bob before it smashes into the track, breaking it. Homer and the riders fly into a different part of the roller coaster track before the wrecking ball starts chasing them. Soon, the riders fly off the coaster and into the "Happy Little Elves in Panda Land" attraction with Bart and Lisa, where Bob takes control of an evil panda and sends the vehicles crashing through the attraction. The ride then flies off the attraction and enters "Captain Dinosaur's Pirate Rip-Off" with Homer and Marge. Sideshow Bob appears in a projection on the waterfall in the attraction and tells Homer to resist temptations inside. (This is a parody of the Pirates of the Caribbean attraction) As riders pass through the waterfall, they get sprayed with water effects. Homer grabs a barrel of beer in the ride which soon triggers a trap that causes them to exit out of the attraction and arrive at "Krusty's Wet and Smoky Stunt Show" where they are taken racing in circles while tied to a killer whale before Bob corners them at the attractions exit. Maggie, still giant-sized, appears and grabs and bangs him into the vehicle, which almost falls into Hell before it is saved by Professor Frink. Bob then steals Maggie's pacifier and tells her that she must destroy Springfield to get it back. Riders then take a ride through Springfield as a reference to the original opening sequence before encountering Maggie again, who mistakes their car for a new pacifier, and sucks on them repeatedly, before spitting them out (getting riders wet), onto overhead power lines and catapulting them into the Simpsons' house. While Maggie is sucking on the riders, the aroma of baby powder is released. The family is sitting on their couch when Kang and Kodos turns the house into Krusty's "Death Drop" ride. The riders are then dropped down from the sky, encountering various Simpsons characters along the way. They land back at the entrance to Krustyland, where Bob prepares to kill them, before the couch the Simpsons are sitting on drops onto him. Maggie then appears and pushes down the Krusty head over the Simpsons. The vehicle is then calmly lowered back down to the ground while mist, fire, electricity and smoke effects spray, and Krusty appears on the TV screen in the loading room. For the Orlando attraction, Krusty is sitting in a control room and pushes an emergency button on the camera, causing the vehicle to vibrate, ending the ride. In the Hollywood version, Krusty is sitting in a control room and takes a picture of the guests (The on-ride photo is taken here for the Hollywood attraction). After the gullwing doors on the car lift up, guests exit the ride.[10]



Construction on the attraction at the Florida location.

Planning for The Simpsons Ride started two years prior to its opening. The Simpsons creators James L. Brooks and Matt Groening, as well as executive producer Al Jean, collaborated with the Universal Studios creative team, Universal Creative, to help develop the ride.[11] Music for the ride was composed by Jim Dooley, who worked with composer Hans Zimmer on the feature film The Simpsons Movie.[8] The ride is located at both Universal Studios Florida and Universal Studios Hollywood in the former Back to the Future: The Ride buildings at both locations. The Back to the Future opened in Florida in 1991 and closed March 30, 2007, while the Hollywood version opened in 1993 and closed on September 3, 2007.[12]

The construction began at Universal Studios Florida in May 2007, and the original concrete on the ground from Back to the Future: The Ride was dismantled and replaced by a red and blue ground holding trees and benches.[7] The building was given a complete overhaul; the cars were changed and the original Intamin mechanics system was updated by Oceaneering International.[13][14] The construction began at Universal Studios Hollywood in mid-September 2007, with the disposal of the building's Back to the Future insignia. Outdoor painting on the building began in January 2008.[15]

Ride mechanics[edit]

The four-minute ride[3] uses 85-foot IMAX Dome screens and Sony Projectors.[16] There are 24 ride cars, each seating eight people,[8] and approximately 2000 people can ride it per hour.[17] The projection system uses four overlapping Sony SXRD 4K resolution projectors on each dome,[18] using custom-made semi-circular fisheye lenses to project undistorted images at a rate of 60 frames per second (in comparison, most feature films project at 24 frames per second).[8] The video is projected onto two dome screens which are made of 416 panels (each 4 feet by two feet) and are approximately 80 feet tall and 85 feet wide. The animation in the ride uses computer generated 3D animation rendered by Blur Studio and Reel FX,[19] rather than the traditional 2-D animation seen on The Simpsons and the queue and pre-show of the ride.[20] The animation reference was provided by Film Roman, the animation studio that animates the series.[21] Each car contains 12 speakers and a Dolby 6.1 surround sound, while the domes contain an additional 90 speakers.[8]

The ride vehicles are themed to look like cars from a classic dark ride, and like the previous Back to the Future attraction, the vehicles feature fake wheels and gull-wing doors.[22] Each dome features 12 8-passenger ride vehicles arranged in three tiered rows of four. Each vehicle is mounted on a motion platform atop a scissor lift, which raises the vehicle 9 feet into the dome.[23] The motion platforms are capable of a total motion of three feet.[24] In addition to the motion-based ride vehicles, riders also feel water effects, smoke, mist, and experience lighting effects and scents.

The Simpsons Ride uses new technology that cuts down on its energy consumption. According to Universal Studios, the ride is able to save over 55,000 watts on average and 662,000 watt-hours per day. The ride includes over 2,500 LEDs, the largest number in theme park history, which allows the ride to cut down on lighting energy by almost one quarter when compared to incandescent lighting.[25]

Voice cast[edit]

The ride features more than 24 regular characters from The Simpsons and features the voices of the regular cast members, as well as Pamela Hayden, Russi Taylor and Kelsey Grammer.[8][26] Harry Shearer, however, decided not to participate in the ride, so none of his characters have vocal parts and many do not appear in the ride at all.[27] In homage to the Back to the Future ride that it has replaced, The Simpsons Ride's queue video features a brief animated cameo from Doc Brown who is voiced by Christopher Lloyd.[28]

Other attractions[edit]

A Kwik-E-Mart at Universal Studios Florida
Lard Lad statue seen outside of Lard Lad Donuts at Universal Orlando

In October 2007, gift shops modeled after the Kwik-E-Mart were built, replacing the Back To The Future: The Store gift shop at Universal Studios Florida and the Time Travelers Depot gift shop at Universal Studios Hollywood. The stores sell Simpsons-related merchandise.[29] Carts were opened near the stores which sell Squishees, (which are The Simpsons' parody of 7-Eleven's Slurpees.)[8]

At Universal Studios Florida and Universal Studios Hollywood, the park converted much of the World Expo and some of the Upper Lot in Universal Studios Hollywood into one based on Springfield. The new area includes some iconic landmarks from The Simpsons such as Krusty Burger, Frying Dutchman, Luigi's Pizza, Lard Lad Donuts, Bumblebee Man's Taco Truck, Moe's Tavern, The Android's Dungeon & Baseball Card Shop and a Duff Brewery. The park also added one amusement ride named "Kang & Kodos' Twirl 'n' Hurl"[30]


The Simpsons Ride was well received by fans after it opened.[31] Seth Kubersky of Orlando Weekly described the ride as "a more than worthy successor" to Back to the Future: The Ride.[19] Brady MacDonald of the Los Angeles Times described the ride as "visually stunning" and said it "truly delivers — with loads of in-jokes and satire for serious fanatics and tons of thrills and fun for casual fans."[32] Elise Thompson of the LAist said "the ride is a total blast, with plenty of laughs as well as thrills."[33]

Jay Cridlin of the St. Petersburg Times wrote that "the ride is packed with more original, funny material than you'd expect to see in a sitcom, much less a theme park." However, he admitted that the ride was "a little discombobulating".[34]

The Universal Studios Florida version of the ride hosted its one millionth rider on 14 July 2008, reaching the milestone faster than any other attraction in the resort.[35] The ride was named the best new attraction of 2008 by the website[36]

See also[edit]


  1. ^ "Map of Universal Studios Hollywood". Retrieved 2015-02-19. 
  2. ^ "The Simpsons Ride coming May 19th". Universal Parks & Resorts. Archived from the original on 2008-05-09. Retrieved 2008-03-14. 
  3. ^ a b c Walt Belcher (2008-05-02). "Woo Hoo! Itchy For Fun? Ride With The Simpsons". The Tampa Tribune. Retrieved 2008-05-23. 
  4. ^ Scott Powers (2008-04-14). "The Simpsons Ride grand opening set". Orlando Sentinel. Archived from the original on April 17, 2008. Retrieved 2008-04-17. 
  5. ^ Scott Powers (2008-04-25). "The Simpsons Ride goes to technical rehearsals". Orlando Sentinel. Archived from the original on October 15, 2008. Retrieved 2008-04-27. 
  6. ^ Jane Clark (2008-04-04). "Orlando unveils a few new tricks to boost bookings". USA Today. Retrieved 2008-08-11. 
  7. ^ a b Josef Adalian (2008-03-01). "Universal launches 'Simpsons' ride". Variety. Retrieved 2007-04-23. 
  8. ^ a b c d e f g h i "The Simpsons Ride Fact Sheet". 2008-05-14. Archived from the original on 2008-05-18. Retrieved 2008-05-14. 
  9. ^ Brady MacDonald (2008-04-08). "Universal Studios Simpsons ride shows visitors Krustyland". Los Angeles Times. Retrieved 2008-04-27. 
  10. ^ "Universal Studios reveals its new Simpsons Ride". Mirror.Co.UK. 2008-03-15. Retrieved 2015-02-19. 
  11. ^ Penny Lingo (2008-05-15). "Homer and Marge's eeeexcelllent adventure". The San Diego Union-Tribune. Retrieved 2008-05-15. 
  12. ^ Associated Press (2007-09-03). "Universal Studios' 'Back to the Future' ride heads into the past, to be replaced by 'Simpsons'". International Herald Tribune. Archived from the original on 2008-12-07. Retrieved 2008-05-19. 
  13. ^ DeWayne Bevil (2008-04-28). "New Simpsons Ride gives Universal Studios patrons a taste of Springfield". Orlando Sentinel. Archived from the original on 2010-03-27. Retrieved 2008-04-28. 
  14. ^ "The Simpsons Ride" (PDF). The Themed Entertainment Association’s 15th Thea Awards. Themed Entertainment Association. 2009. pp. 50–51. Retrieved September 6, 2014. 
  15. ^ "Official website for The Simpsons Ride". 
  16. ^ "The Simpsons Ride". Universal Studios Orlando. Archived from the original on 2008-02-03. Retrieved 2008-02-16. 
  17. ^ Mark Albright (2008-04-29). "Universal takes new 'Simpsons' ride for a spin". St. Petersburg Times. Retrieved 2008-04-30. 
  18. ^ "Sony SXRD 4K Projectors Bring Audiences to the Edge of Their Seats on Universal Studios 'The Simpsons' Ride" (PDF) (Press release). Sony Electronics Inc. 19 November 2008. Retrieved 17 March 2016. 
  19. ^ a b Seth Kubersky (2008-05-08). "Live Active Cultures". Orlando Weekly. Retrieved 2008-05-09. 
  20. ^ Dewayne Bevil (2008-05-02). "The Simpsons ride, Universal Studio's newest adventure, gives up its secrets". Orlando Sentinel. Retrieved 2008-05-03. 
  21. ^ Mark Graser (2008-05-09). "Fox's 'Simpsons' ride with Universal". Variety. Retrieved 2008-05-10. 
  22. ^ Szaks, Brian. "A Krusty Experience" (PDF). The Themed Entertainment Association’s 15th Thea Awards. Themed Entertainment Association. Retrieved 17 March 2016. 
  23. ^ "Special Sneak Preview of The Simpsons Ride". LAist. Retrieved 17 March 2016. 
  24. ^ "Getting Krusty in California". tribunedigital-chicagotribune. Retrieved 17 March 2016. 
  25. ^ "Universal Studios goes Green with the new "The Simpsons Ride"". Blooloop. 2008-04-29. Retrieved 2015-02-25. 
  26. ^ Brady MacDonald (2008-04-09). "Simpsons ride features 29 characters, original voices". Los Angeles Times. Archived from the original on September 14, 2008. Retrieved 2008-04-17. 
  27. ^ "Mr. Burns Sucks in Real Life Too". TMZ. 2008-04-15. Retrieved 2008-04-28. 
  28. ^ Brady MacDonald (2008-04-25). "Doc Brown makes Simpsons Ride cameo at Universal Studios". Los Angeles Times. Retrieved 2008-04-27. 
  29. ^ Dewayne Bevil (2007-10-26). "Simpsons' Kwik-E-Mart gets the Universal seal of Apu-val". Orlando Sentinel. Retrieved 2007-10-30. 
  30. ^ "Springfield Comes to Universal Orlando" (Press release). Universal Studios Florida. 23 May 2013. Retrieved 24 May 2013. 
  31. ^ Ciarra Luster (2008-04-29). "New 'Simpsons Ride' Opens To Rave Reviews". WESH. Archived from the original on 2011-07-23. Retrieved 2008-05-17. 
  32. ^ Brady MacDonald (2008-05-16). "Review: Simpsons Ride at Universal Studios Hollywood blends satire with thrills". Los Angeles Times. Retrieved 2008-05-17. 
  33. ^ Elise Thompson (2008-05-17). "Special Sneak Preview of The Simpsons Ride". LAist. Retrieved 2008-05-17. 
  34. ^ Jay Cridlin (2008-05-20). "Universal Orlando fuels Simpsons Ride with manic imagination". St. Petersburg Times. Retrieved 2008-05-20. 
  35. ^ Scott Powers (2008-07-15). "Simpsons Ride gets 1 million riders in quickest time ever". Orlando Sentinel. Retrieved 2008-07-15. 
  36. ^ Robert Niles (2008-07-03). "Disney, Universal split 2008 Theme Park Insider Awards". Theme Park Insider. Retrieved 2008-08-02. 

External links[edit]