The Soxaholix

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The Soxaholix
"Get Your War On meets Boston Dirt Dogs meets Sons of Sam Horn"
Web address
Type of site
Registration No
Owner Hart Brachen (h.b.)
Created by Hart Brachen (h.b.)
Launched March 30, 2004

The Soxaholix is a comic-based blog published by pseudonymous Hart Brachen (similar to heartbroken) for Boston Red Sox fans to discuss the team and other sports-related news. Occasionally during the television season the blog also discusses the television drama Lost. The site began just prior to the 2004 baseball season. The author references many different sources of classic literature, modern literature, television shows, popular culture, and internet culture through the characters' dialogue. The setting for the comic centers around a group of office co-workers in Boston and each daily strip focuses on the conversation of two of the characters in a back-and-forth manner similar to the comic Get your war on.

Readership averaged 1,600 visitors per day in 2005 with sometimes as many as 12,000 readers in a single day.[1] The site has been recognized by a number of prominent online award committees and sports websites for incisive wit and mix of high-brow as well as low-brow humor, including a 2005 article in The Wall Street Journal. It was also mentioned in the March 2, 2007 All Things Considered story concerning baseball fandom on NPR.[2]


Hart Brachen, a pseudonym to cover the author's true identity, grew up in New Hampshire and attended college in Boston. He then attended graduate school at a university in the South.[1] Always a Red Sox fan, the author found the comic style of Get your war on appealing and chose to use the method to describe his thoughts about the Red Sox, especially given their heart-breaking end at the hands of the New York Yankees in the 2003 postseason.[1]

One of the first entries included a discussion of blogger Ana Marie Cox and a link to her blog, Wonkette. She linked to the entry from her popular website and The Soxaholix received a large amount of attention very quickly. Readership remains high and the website garners more attention when the team is doing well, such as during and after the 2004 World Series. The author was interviewed for a Wall Street Journal article shortly after the Red Sox lost to the Chicago White Sox in the 2005 postseason.[1] The characters are not real people. Readers comment on the strips, following the lows and highs of the season. Readers and commenters are divided between real and not real, with no clear line of demarcation.

With the sustained success of the Boston Red Sox since 2004, a strip based upon failure, sadness and schadenfreude might have been expected to wither away. Not so. Despite considering a "retirement" or hiatus from the strip after the successful 2013 season, the author continues to post pithy entries nearly every weekday. (With rare exceptions- marked by life-changing events or outrageous fortune—weekend strips are rare). During the 2013 season, in the interest of his (or her) sanity, the author also announced that henceforth there would be no strip on a Friday when the Red Sox were under .500 in wins and losses.

In November 2014, Brachen announced that he was bringing The Soxaholix to an end. Among his own comments on retiring The Soxaholix, he invited the fans to contribute ideas on how to keep the community alive since the strip concluded.


Character Bill Callaghan (lower panel) quotes a Richard Howard poem when discussing a 2005 loss to the Yankees with Doug Roy (upper panel)


The TypePad blog entries are written in a comic-strip style using only one or two positions for each character's appearance. The dialogue is written in plain HTML above the character's "talk bubble" instead of incorporated into the images; this allows for alternate browsing such as cell phones and RSS syndication. The strip is created in BBEdit and Fireworks MX on an Apple iMac. The original blog used clipart directly from Microsoft Office, but the current artwork is obtained from completely original sources.[3]


Bill Callaghan is one of the major characters used by Brachen in the strip. Callaghan's character portrays an office manager in an IT environment. The dialogue given to Bill by the author balances between pessimism and pragmatism regarding the Red Sox. In order to display the stereotypical Red Sox fan, the current fate of the team determines what attitude is assigned to Bill each day. The author describes Bill as a "...cross between David Brent in the BBC sitcom The Office and the Dabney Coleman character Buffalo Bill from the 80's sitcom of the same name."[citation needed]

Doug Roy, a counterpart to Bill in a large number of the strips, gives voice to the author's darker side. Conversations by phone between Bill and Doug in the strip show that when Bill's character sounds optimistic, Doug's portrayal is just as equally cynical. Further, Doug is described as being younger than Bill. This allows the character to not seem as tied into the Red Sox history and pathos as Bill, choosing to evaluate the team with a more current and hip mindset.

Mike Sweeney is given the role of an office employee under the supervision of Callaghan. He frequently appears as the author's voice against the more established Boston sports media. In order to do this, the author stays up to date with the latest online news concerning the team via blogs and fan websites and relays this information via Sweeney. The reader is quick to recognize that Sweeney is less prone to suffer the losses of the team than Callaghan. This leads to the character always looking for the silver lining at all times regarding the team's performance.

Tara Hemmings allows the author to comment from a more rational and statistically based point of view. Her portrayal as an African American female in a mainly white male office gives a presentation as an outsider. This often results in dialogue using sabermetrics and occasionally making fun of the other characters and their passions for the team.

Susan Wentworth (aka Circle), according to the author, is the newest and youngest member of the office, filling a vacant graphic designer position. In order to present a more artistic and bon savante attitude for the character, Susan asked her co-workers call her "Circle" for the same reason as the character Sarah in Geoff Dyer's Yoga For People Who Can't Be Bothered To Do It, ISBN 1400031672.

Awards and recognition[edit]

  • Blogdom's Best: Boston Red Sox - named the best Red Sox-related blog by Deadspin.[4]
  • 2005 Webby Worthy Selection - awarded to sites and teams demonstrating a standard of excellence and outstanding caliber of work.[5]
  • 2005 South by Southwest (SXSW) Festival Finalist - "Best Blog".[6]
  • 2005 Bloggie Awards Finalist - "Best Non-Weblog Content of a Weblog Site".[7]

See also[edit]


  1. ^ a b c d Fatsis, Stefan (2005-10-11). "It's Not Ovah, Though It's Ovah". The Wall Street Journal. pp. D8. Retrieved 2006-09-29. 
  2. ^ "All Things Considered". National Public Radio. 2007-03-02. Retrieved 2007-03-05. 
  3. ^ Hart Brachen. "About The Soxaholix". The Soxaholix. Retrieved 2006-09-29. 
  4. ^ "Blogdom's Best: Boston Red Sox". Deadspin. 2005-10-13. Retrieved 2007-01-16. 
  5. ^ "9th Annual Webby Awards Official Honoree Selections". Webby Awards. 2005. Retrieved 2007-01-16. 
  6. ^ "2005 Web Awards Finalists". south by southwest, inc. 2005. Archived from the original on 2005-02-05. Retrieved 2007-01-16. 
  7. ^ "Fifth Annual Weblog Awards". Bloggies. 2005. Retrieved 2007-01-16.