The Spinoff

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search

The Spinoff
The Spinoff logo 2021.svg
Screenshot of
Screenshot of The Spinoff's front page
Type of site
Online magazine
Available inEnglish
Founder(s)Duncan Greive
EditorMadeleine Chapman
Launched10 September 2014; 7 years ago (2014-09-10)[1]

The Spinoff is a New Zealand online magazine and news site founded by Duncan Greive in 2014. It is known for current affairs coverage, political and social analysis, and cultural commentary. It earns money through commercial sponsorship and subscriptions.[2]

Business model and content[edit]

The Spinoff began as a TV blog sponsored by the streaming platform Lightbox: it has expanded to a multi-platform news site which also publishes current affairs newsletters, podcasts and online video series.

'Spinoff Members' offering a range of benefits to subscribers, was launched in 2019.[3]

Managing editor Duncan Greive announced The Spinoff was sharing content with the New Zealand Herald in July 2020.[4]

“Our business model is partnership and sponsorship and we make it clear when our content is funded in that way. When our journalists are not writing for a partner, they are writing whatever they want. We give them implicit license because they know what makes good content and we know what our audience is interested in," Greive told business journalist Tash McGill.[5]

During the Covid-19 pandemic in 2020–21, The Spinoff began working with the World Health Organisation (WHO), after a WHO communications officer saw their series of widely shared Covid-19 public health illustrations. These were part of a series of pieces explaining Covid-19, in a collaboration between cartoonist Toby Morris and the microbiologist Dr Siouxsie Wiles. The Spinoff released the pair's Covid illustrations and animations to Wikimedia Commons, where they have been picked up by public health services around the world. The illustrations have been published in te reo Māori and English by The Spinoff.[6][7]

In 2019, The Spinoff received funding from Creative New Zealand to commission articles on contemporary New Zealand art and artists.[8] The art section is edited by New Zealand critics Mark Amery and Megan Dunn.[9]

Staff and contributors[edit]

Some of the New Zealand journalists, staff writers, authors, political figures, academics, scientists and illustrators whose work has appeared in The Spinoff:

The Spinoff TV[edit]

The Spinoff TV was a television show that covered current affairs, pop culture, and media. It was created as a collaboration between The Spinoff and MediaWorks[10] and hosted by Alex Casey and Leonie Hayden. It aired on Three, premiering on 22 June 2018.[11] The final episode aired on 5 October 2018.[12] Its first season had 16 episodes. It was not renewed for a second season.


  1. ^ @duncangreive (10 September 2014). "Today I'm launching a new website called The Spinoff to cover TV for/from New Zealand" (Tweet) – via Twitter.
  2. ^ "Duncan Greive and the rise of The Spinoff". Stuff. 26 August 2016. Retrieved 6 March 2021.
  3. ^ Greive, Duncan (16 February 2021). "A user's guide to The Spinoff". The Spinoff. Retrieved 6 March 2021.
  4. ^ "NZ Herald and The Spinoff launch new content sharing deal". NZ Herald. Retrieved 6 March 2021.
  5. ^ "REFLECTING THE NEW MOSAIC – Flint & Steel – Vol 05". Flint & Steel. Retrieved 6 March 2021.
  6. ^ "A Bumper selection: The Toby Morris and Siouxsie Wiles Covid-19 box set". New Zealand Doctor. Retrieved 6 March 2021.
  7. ^ Edmunds, Susan (21 June 2020). "How a Kiwi media company became the World Health Organisation's latest Covid-19 weapon". Stuff.
  8. ^ "Arts Grants Round 1 2019". Creative New Zealand. Retrieved 25 October 2019.
  9. ^ Dunn, Megan (3 July 2019). "Introducing The Spinoff Art". The Spinoff. Retrieved 25 October 2019.
  10. ^ "Holy heck: The Spinoff TV is coming to Three in 2018!". The Spinoff. 12 December 2017. Retrieved 10 July 2019.
  11. ^ Spinoff, The (6 June 2018). "Huge and true: The Spinoff TV is coming to Three on June 22". Retrieved 10 July 2019.
  12. ^ "The Spinoff TV". Retrieved 10 July 2019.