The Spinoff

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The Spinoff
The Spinoff logo.png
Screenshot of
Screenshot of The Spinoffs front page
Type of site
Online magazine
Available inEnglish
EditorDuncan Greive
Alexa rankIncrease 40,420 (152 in New Zealand) (June 2020)[1]
Launched10 September 2014; 6 years ago (2014-09-10)[2]

The Spinoff is a New Zealand online commentary and opinion magazine started by Duncan Greive in 2014. The site began as a blog about TV shows that was sponsored by the streaming platform, Lightbox.[3] It quickly broadened its scope and now covers a range of topics including New Zealand politics, pop culture and social issues, often from a politically progressive or left-wing perspective.[4]

The Spinoff TV[edit]

The Spinoff TV is a TV show that covered current affairs, pop culture, and media and was created as a collaboration between The Spinoff and MediaWorks.[5] It is hosted by Alex Casey and Leonie Hayden, and aired on Three. It premiered on 22 June 2018,[6] and aired its final episode on 5 October 2018.[7] Its first season had 16 episodes; it was not renewed for a second season.

Arts coverage[edit]

In 2019, The Spinoff received funding from Creative New Zealand to commission articles on contemporary New Zealand art and artists.[8] The art section is edited by New Zealand critics Mark Amery and Megan Dunn.[9]


  1. ^ "The Spinoff web traffic statistics". Alexa. 26 June 2020. Retrieved 26 June 2020.
  2. ^ @duncangreive (10 September 2014). "Today I'm launching a new website called The Spinoff to cover TV for/from New Zealand" (Tweet) – via Twitter.
  3. ^ "Grieve and the rise of The Spinoff".
  4. ^ Olds, Jeremy. "Duncan Greive and the rise of The Spinoff". Stuff. Retrieved 19 July 2017.
  5. ^ "Holy heck: The Spinoff TV is coming to Three in 2018!". The Spinoff. 12 December 2017. Retrieved 10 July 2019.
  6. ^ Spinoff, The (6 June 2018). "Huge and true: The Spinoff TV is coming to Three on June 22". Retrieved 10 July 2019.
  7. ^ "The Spinoff TV". Retrieved 10 July 2019.
  8. ^ "Arts Grants Round 1 2019". Creative New Zealand. Retrieved 25 October 2019.
  9. ^ Dunn, Megan (3 July 2019). "Introducing The Spinoff Art". The Spinoff. Retrieved 25 October 2019.