The St. Louis American

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The St. Louis American is a weekly newspaper serving the African-American community of St. Louis, Missouri. The first issue appeared in March 1928. In 1930, the newspaper started a "Buy Where You Can Work" campaign. Donald Suggs along with two other investors purchased majority shares in the newspaper in 1981, and in 1984 Suggs became the majority stockholder and publisher.[1]

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N. A. Sweets joined the St. Louis American staff as their first advertising manager in 1928. In 1933 Sweets bought out the remaining shareholders and became editor and publisher of the St. Louis American until his retirement in 1981. His wife, Melba A Sweets wrote a weekly column, "We're Tellin'", for more than thirty years.

External links[edit]


  1. ^ JoAnn Adams Smith, Selected Neighbors and Neighborhoods of North Saint Louis and Selected Related Events (St. Louis: Friends of Vaughn Cultural Center, 1988), pp. 7-8.