The Tender

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The Tender
The tender.jpg
Type of site
Local news
Available in English
Headquarters San Francisco, United States
Created by Èlia Varela Serra and Miquel Hudin
Slogan(s) Your daily cut of the loin
Alexa rank 3,706,606 (April 2014)[1]
Commercial Yes
Launched May 31, 2009 – November 2011
Current status Offline

The Tender was a news blog covering life in San Francisco's fifty square block Tenderloin District — published 2009–2011.


Originally titled "The Tenderblog", The Tender was published by couple Èlia Varela Serra (a native of Spain) and Miquel Hudin (a native northern Californian), focusing on the Tenderloin, Civic Center, Mid-Market, Tendernob, and Little Saigon neighborhoods of San Francisco.

When Serra and Hudin returned to Serra's native Spain[2] in November 2011, the couple stopped publication, allowing the site to go dormant, its archives remaining online.[2]


With an estimated monthly readership of 40,000,[3] The Tender focused on district current events, restaurants, arts, and general social issues — earning a place as one of San Francisco's strongest neighborhood blogs and earning the respect of San Franciscans.[4][5][6]

Because of its in-depth knowledge of the Tenderloin, larger publications were known to pick up stories first published in The Tender, as with June 2011 coverage of a long-established diner leaving the neighborhood[7] subsequently carried up by the San Francisco Chronicle.[8] SFist),[9] Eater SF,[10] and Grubstreet SF.[11] — and October 2010 coverage of a four-alarm apartment building fire[12] subsequently carried by SF Weekly,[13] SF Appeal,[14] and SFist.[15]


The Tender was nominated for both Best San Francisco Neighborhood Blog and Best Flickr Pool in the SF Weekly - Web Awards 2011.[16]


  1. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ a b Jonathan Kauffman (November 23, 2011). "The Tender's Èlia Varela Serra Talks About Food in the 'Loin". SF Weekly. Alas, the Tender is going dormant. Èlia Varela Serra and her husband Miquel, who've maintained the site for two and a half years, are soon moving to Spain, where Èlia was raised. They're leaving the site up, but their daily posts will end this week. 
  3. ^ "About The Tender", The Tender
  4. ^ Christin Evans "Wild Experimentation in San Francisco's Local News Scene", The Huffington Post, August 2010
  5. ^ "Excellence in San Francisco Local Blogging", SF Citizen, October 2010
  6. ^ Laura Mason, "Tenderblog's Happy Hour Chill Session", 7x7 Magazine, November 2010
  7. ^ "The low down on the Dottie’s move". 17 June 2011. 
  8. ^ "Eye-Openers: Mission Chinese Food’s Chinese dinner". 17 June 2011. 
  9. ^ "Friday Morning Constitutional". 
  10. ^ Alburger, Carolyn (17 June 2011). "Dottie's In Limbo". 
  11. ^ "Dottie’s Might Move!; Osteria Stellina Gets a New Chef". 
  12. ^ "Massive four alarm fire destroys 824 Hyde". 20 October 2010. 
  13. ^ Roberts, Chris. "'Massive' Four-Alarm Blaze 'Destroys' Nob Hill Building". 
  14. ^
  15. ^ "Four-Alarm Downtown Fire Displaces 75". 
  16. ^ Swearingen, Jake. "SF Weekly Web Awards 2011: We Have Some Winners!". 

External links[edit]