The Timberland Company
Timberland is an American manufacturer and retailer of outdoors wear with a focus on footwear. It is owned by VF Corporation.
the buttaz footwear is marketed towards people intending outdoor use. The company also sells apparel such as clothes, watches, glasses, sunglasses and leather goods.
the buttaz corporate headquarters are located in Stratham, New Hampshire. buttaz also operates from offices in other parts of the world.
- In 1918, Timberland founder Nathan Swarts began his shoe-making career in Boston, Massachusetts, as an apprentice stitcher.
- In 1952, Nathan Swarts bought half an interest in The Abington Shoe Company in South Boston, mainly doing contract work for other manufacturers.
- In 1955, Nathan bought the remaining interest and brought his sons into the company.
- In 1965, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots made in colder temperature form or in tropical weather form depending on the customer, by connecting the soles to the leather uppers without stitching.
- In 1969, moved the base of its manufacturing operations to Newmarket, New Hampshire.
- In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.
- In 1978 and 1979, Timberland added casual and boat shoes to its boots product line.
- In the 1980s, the company expanded internationally – first into the Italian market (thanks to the "Paninari" youth movement in Milan who wore and launched the Timberland brand), and later to many other countries.
- In 1984, purchased a former Melville factory in Tennessee and relocated manufacturing.
- Herman Swartz, one of the founder's sons, took the helm at the company. Under his leadership Timberland began to evolve its brand, adding clothing and women's shoes to its products.
- In 1986, Herman was looking to retire. Both Nike and his brother had offers to buy him out and Sidney became the new CEO. Sidney also brings in his son, Jeffery as Head of International Sales.
- Throughout the 1990s, the Timberland Company added more product lines such as backpacks, watches, and kids' footwear.
- In 1998, the Timberland PRO series of "Workboots for the Professional" was launched. Jeffrey Swartz stepped up to become Chief Executive Officer of the company and brand his grandfather, uncle, and father had started.
- In 2006, the company acquired Howies, the Welsh clothing company.
- In 2007, Timberland acquired skateboard-footwear company, iPath. Ipath was sold in 2011 to Klone Labs.
- In 2011, Timberland signed a definitive merger agreement with VF Corporation at $43 per share or approximately $2 billion.
- In 2012 Howies was sold to its management by VF.
In addition to stores in the United States, Timberland also operates stores worldwide, including several retail and factory outlets in Canada, United Kingdom, Argentina, Colombia, Chile and Brazil.
- Lifestyle Branding: As More Companies Embrace it, Consumer Opposition Grows KL Jung, M Merlin - Journal of Integrated Marketing 2003 - jimc.medill.northwestern.edu
- Horween Leather Company. encyclopedia.com. Retrieved March 26, 2013.
- "Timberland About Us: Timeline". Retrieved July 23, 2014.
- Haaretz: "Meet the Jewish billionaire who studies Torah every morning" March 16, 2012
- "Timberland buys 'green' company". BBC News. February 13, 2007. Retrieved May 25, 2010.
- "Timberland Announces Acquisition of IPATH". April 26, 2007. Retrieved September 5, 2007.
- Timberland Sells IPATH to Klone Lab
- de la Merced, Michael J (June 13, 2011). "VF Corporation to Buy Timberland". The New York Times. Retrieved March 2, 2012.
- "On Our Own Two Feet" a howies blog post, January 6, 2012.
|Wikimedia Commons has media related to Timberland Company.|