In the period of promotion before the release of the album, several videos were released of various hip hop icons talking about Brother Ali and this upcoming album. In one video, Slug from Atmosphere is shown getting a tattoo while praising Ali and the new album; at the end of the video, the camera reveals that he has just had the title of the album tattooed in large letters across the side of his neck. (the tattoo however was not real, since it does not appear on his neck in interviews or live performances following the release of that video)
Before the preparation for touring for the album, Brother Ali was invited to a Verizon sponsored tour with Gym Class Heroes. However, Brother Ali then released the music video for Uncle Sam Goddamn. Due to the song's content, which included him being critical of the United States government, Verizon ultimately withdrew its sponsorship of Ali, causing him to truncate parts of his 2007 tour.