The Upstage Club

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The Upstage Club
Flyer for The Upstage Club, courtesy of
Location700 Cookman Avenue, Corner of Cookman & Bond Street, Asbury Park, NJ 07712
OwnerTom and Margaret Potter
TypeMusic Venue, Coffee Shop, Afterhours club
Genre(s)blues (music), blues rock, rhythm and blues, singer-songwriters, rock, Folk, heavy metal

The Upstage Club was a legendary coffee shop, music venue, and afterhours club located in Asbury Park, New Jersey, United States and featured in the Rock and Roll Hall of Fame.[1] Influential musicians such as Bruce Springsteen, Bill Chinnock, Southside Johnny (John Lyon), David Sancious, Little Steven Van Zandt, Garry Tallent, Vini Lopez, and Danny Federici first honed their live performance skills at the club.[2][3] It was where the Asbury Jukes,[1] Steel Mill and the Blackberry Blues Band were formed.[4]


Although Asbury Park is currently associated with the sounds of rock 'n' roll from the 60s and 70s, its music history did not begin or end there. Since the turn of the century, its music community has included John Philip Sousa, Artie Shaw, and various Broadway theater lyricists, in addition to contemporary artists. In its heyday, there were at least 10 elegant supper clubs and jazz joints lining Springwood Avenue.[5]

The Upstage Club was opened by Tom and Margaret Potter in 1968 at Cookman Avenue & Bond Street, Asbury Park, NJ, above a Thom McAn shoe store. The venue predated longstanding music venues such as The Stone Pony and The Saint.[6] When it opened, the Green Mermaid Café (a coffee shop) was on the second floor and a music room was on the third floor. Potter insisted that the bands played original music, not cover songs. The music room was decked out with fluorescent paintings and black lighting. The club was alcohol-free, and musicians would jam there all night until around 5 a.m.[6][1] In his book about the Asbury Park Music scene, Beyond the Palace, Gary Wien wrote, "This is where it all began...Musicians gathered each night at a club on the corner of Cookman Avenue and Bond Street that was set on top of a Thom McAn shoe store. The Upstage brought the sights of San Francisco psychedelia and the sounds of Greenwich Village together in an endless array of all night jam sessions, which attracted the best young musicians in the area."[7][8]

In 1970, shortly after the Club opened, riots tore through Asbury Park, damaging the musically rich Springwood Avenue area, and drug use increased. According to Don Stine, president of the Asbury Park Historical Society, there was an integration of races, cultures, and musical styles at the Upstage.[6] Up to that point in Asbury's history, Black bands did not play the boardwalk clubs, and it was rare for white musicians to perform in the African-American music scene of Springwood Avenue on the West Side. Garry Tallent, future E Street Band bassist, was an exception. In 1969, Clarence Clemons joined Norman Seldin’s Joyful Noyze, and eventually, musicians of all colors were jamming at the Upstage.[6] The Upstage was a refuge from the chaos. A sign on the door read, “Leave your anger and hate outside with your booze and drugs.”[1]

Performance and audience at The Upstage Club, photo courtesy of Carrie Potter from the Tom Potter Photo Collection at

The Upstage Club has been said to have helped develop the Jersey Shore sound or 'Asbury Sound,"[3] though musicians and others closely involved with the regional music scene object to the concept and see each band as having a personality and style of their own.[9] According to Richie "La Bamba" Rosenberg, "If the sound that developed at the Shore in the 70s was unique, it was because you could play traditional blues and rock-and-roll. At the same time, audiences were open to experimentation. We mingled everybody's' styles."[10][9][11]

The musicians frequenting the Upstage Club formed several influential bands. In the late 1960s Springsteen jammed there with John Lyon, Van Zandt, Garry Tallent, Danny Federici, David Sancious and Vini Lopez.[1] The Asbury Jukes', the E Street Band's, and the Hubcap's roots extend to The Upstage Club. Richie "La Bamba" Rosenberg said "When we started, it was usually me convincing a club owner we had a band that played pop tunes...He'd hire us, and then I'd run to the Upstage club in Asbury Park and whoever was there at the time became the band. We used to call it 'the band of the week." Rosenberg said that the Hubcaps consisted mostly of Jukes who were not busy when he was recruiting for the Hubcaps.[10] Van Zandt Garry Tallent, Danny Federici, Vini Lopez and David Sancious, would all later join Springsteen in the E Street Band.[12][10]

The Upstage Club closed in 1971. In 2014, the site of the former Upstage Club was listed for sale at 1.8 million dollars, which included a $750,000 liquor license.[1]


A documentary about the club called "Just Before the Dawn" that tells the story of The Upstage Club was released on April 21, 2017 during the Asbury Park Music & Film Festival.[2] The film was originally going to focus solely on the Upstage Club but its scope was later expanded to include the societal context in which the club was created, and how the music community helped Asbury Park survive.[6] The film was directed by Tom Jones. It reflects on Asbury Park during the 1970s, the impact of race riots, and the emergence of its unique sound. The film features interviews with musicians who played during the era of the Upstage. In the film, Southside Johnny says, “I learned almost everything I know about performing and singing from those three years, two and a half years, at the Upstage because it was like our college.”[3][2] There is also a book about The Upstage Club by Carrie Potter-Devening entitled, "For Music's Sake. Asbury Park's Upstage Club and Green Mermaid Cafe. The Untold Stories", whilst Albee Tellone's "Upstage, Springsteen and Me" gives substantial insights into life in the club.[8][4][13]


  1. ^ a b c d e f De Poto, T. (January 26, 2014). "Springsteen's proving grounds in Asbury Park, the Upstage Club, is for sale for 1.8 million. [1] The Star-Ledger. Retrieved May 20, 2017.
  2. ^ a b c Staff (March 16, 2017). "Just Before the Dawn" Documentary Tells The Story of The Upstage Club. [2] New Jersey Stage Retrieved May 20, 2017.
  3. ^ a b c Jordan, C. (March 22, 2017). "How music saved Asbury Park: Major film to debut at #APMFF." [3] USA Today. Retrieved May 20, 2017.
  4. ^ a b Potter-Devening, C. (2011). For Music's Sake. Asbury Park's Upstage Club and Green Mermaid Cafe. [4] New York: Authorhouse.
  5. ^ DeMasters, K. (2001, August 19). A Revival, Musically at Least, Sparks Asbury Park.[5]. New York Times. Retrieved May 20, 2017.
  6. ^ a b c d e Jordan, C. (May 1, 2005). "Springsteen legacy: APMFF Upstage film explores 1970 Asbury Park." [6] Asbury Park Press. Retrieved May 20, 2017.
  7. ^ Rothenberg, D. & G. Wien [7] (2006). Beyond the Palace. Bloomington, IN: Trafford Publishing.
  8. ^ a b Angermiller, M. A. (April 22, 2017). "Watch Bruce Springsteen Perform at Asbury Park Music Festival in New Jersey." [8] Billboard. Retrieved May 20, 2017.
  9. ^ a b Wien, G. (nd). "Stone Pony and the Asbury Sound." [9] New Jersey Stage. Retrieved May 20, 2017.
  10. ^ a b c Demasters, K. (May 30, 1999). "The Jersey Shore Sound Pays a Visit to the City." [10] New York Times. Retrieved May 20, 2017.
  11. ^ Jeffreys, A. (July 18, 1976). "Asbury park and the New Rock Music." [11] New York Times. Retrieved May 20, 2017.
  12. ^ Cahillaine, K. (May 1, 2005). "Two Guys Left Behind In the E Street Shuffle." [12] New York Times. Retrieved May 20, 2017.
  13. ^ Tellone, Albee. Upstage, Springsteen and Me. Kindle Edition. 2012

Coordinates: 40°12′56″N 74°00′44″W / 40.215516°N 74.012357°W / 40.215516; -74.012357