The Viral Fever

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The Viral fever
THE VIRAL FEVER OFFICIAL LOGO.jpg
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Founded February 21, 2012; 6 years ago (2012-02-21)
Founder(s)
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Industry Entertainment
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Website tvfplay.com
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Current status Active

The Viral Fever (TVF) is an online YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media.[1] According to the founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television for entertainment.[2]

The Viral Fever was one of the early arrivals on the Indian digital entertainment scene with videos covering a range of topics on Indian politics, movies, lifestyle, and emerging social concepts.[3] The Viral Fever was the pioneer of web-series in India with cult hits like Permanent Roommates & Pitchers. As of april 2018, TVF has over 3.5 million subscribers on YouTube.[4] Apart from YouTube, the company runs the app and website, TVFPlay to host their videos. TVF conceptualized the idea of promoting movies through creation and distribution of original digital content. The Ishq Wala song series is one such venture.[5]

The first web series Permanent Roommates debuted in 2014.[6] It was the second most-viewed long-form web series in the world by June 2015.[7] A second original series titled TVF Pitchers was released in June 2015. It portrays engineers at different companies who quit their jobs to create a startup company.[8] Owing to its growing popularity, with both TVF Pitchers and Permanent Roommates being watched by millions around the globe, the company received a funding of $10 million from Tiger Global as was reported on 17 February 2016.[9]

As of April 2018, the TVF network has 7 YouTube channels with over 8 million total subscribers.

Channels[edit]

The Viral Fever[edit]

  • The Viral Fever is TVF's flagship entertainment brand with over 3.5 million subscribers on YouTube and a large following on social media. The channel has offices at Andheri, Mumbai at the TVF Campus.

Girliyapa[edit]

  • TVF launched an all-female brand, Girliyapa, in late 2015. Girliyapa is headquartered at Andheri, Mumbai in the TVF Campus.Now it has over 1 million subscribers on YouTube.

The Screen Patti[edit]

  • TVF launched Screen Patti, now The Screen Patti, in 2015 for a younger audience. Now it has over 2 million subscribers on YouTube.

Funda Curry[edit]

  • Funda Curry is an infotainment channel that is part of the TVF network.

TVF Machi[edit]

  • TVF launched a Tamil-language channel in 2017.

The Timeliners[edit]

  • The Timeliners is a lifestyle and entertainment channel that is a part of the TVF network.Now it has over 1.8 million subscribers on YouTube as on April 2018.

Background[edit]

Early days[edit]

After graduating from IIT Kharagpur, Kumar quit his job as a consultant for the US Air Force to Kumar tried his hand at production jobs, assisting Farah Khan on Om Shanti Om.[10] After a few production jobs, Kumar began to write and produce his own short films and videos.

Arunabh Kumar, along with long-time friends and IIT alumni, Amit Golani, and Biswapati Sarkar began pitching shows aimed at the youth to MTV.[10] Faced with rejection, The Viral Fever was founded when the group came together and released a video titled Rowdies on YouTube starring Deepak Kumar Mishra and Naveen Kasturia. The runaway success of the video prompted Arunabh to create the YouTube focused video company, The Viral Fever, in 2012.[11]

The Viral Fever set up its first office at 127, Aaram Nagar, in the Juhu area of Mumbai, Maharashtra.

Growth on Youtube (2012-2014)[edit]

The Viral Fever released the first Barely Speaking with Arnub video with an interview of Shah Rukh Khan, and an appearance by then and current Delhi Chief Minister, Arvind Kejriwal.[12] Biswapati Sarkar's parody of Indian news anchor Arnab Goswami was widely appreciated. TVF's content was dominated by parodies during these years with videos like Gaana Waala Song, Gangs of Social Media and Munna Jazbaati contributing to the growing popularity of The Viral Fever. The channel was recognized as one of the first success stories of original digital content in India.

Pioneering Web-series in India (2015-present day)[edit]

After a few years of creating "viral videos", The Viral Fever released India's 1st web-series, Permanent Roommates, in 2015. .[13] Featuring then unknown actor Sumeet Vyas and Nidhi Singh, Permanent Roommate has been watched over 50 million times. Pitchers was lauded as one of the best shows in recent memory in Indian entertainment for capturing the zeitgeist of the Indian startup scene. In 2016, The Viral Fever released the smash hit, Tripling, and the widely applauded Humorously Yours. Other TVF network channels like Girliyapa, The Screen Patti and The Timeliners have also successfully debuted web-series.

TVFPlay & Funding from Tiger Global (early 2016-present day)[edit]

TVF debuted their platform, releasing the final two episodes of Pitchers on TVFPlay. The platform saw 1 million hits in the first two days and crashed for 3 hours. In early 2016, venture capital firm Tiger Global Management invested $10 million into The Viral Fever, acquiring a 20% stake the in the company.[14] The Viral Fever has since launched other YouTube channels for original content: Girliyapa, a female-run channel, The Screen Patti, and The Timeliners, headquartered in New Delhi. TVF currently has offices in Mumbai, New Delhi, and Palo Alto.

Branded Entertainment[edit]

The Viral Fever is one of the most sought after creators of original content with brands in India. TVF claims to have worked with over 150 brands. Some major companies to have worked with The Viral Fever or allied channels in the past include Procter & Gamble, Ola, Flipkart, Vodafone, Bharti Airtel, OnePlus, Xiaomi, Nokia and Tata Motors.

Properties[edit]

The Making Of... (2014)[15][edit]

The Making Of... is a satire series the parodies the making of staple culture and entertainment products in India, ranging from a blockbuster movie, to a decade long TV soap. The first season of The Making Of... comprised five episodes, with a standalone episode released for Season 2 in 2016.

Permanent Roommates (2015–present)[edit]

Permanent Roommates is an Indian web series created by The Viral Fever(TVF) and Biswapati Sarkar. This series revolves around a young couple,Tanya and Mikesh, who after being in a long distance relationship for 3 years, face the prospect of marriage. The first season released on YouTube on October 29, 2014. The second season was released on TVFPlay, The Viral Fever's video streaming medium, on February 14, 2016. Permanent Roommates has been renewed for a third season, rumoured to premiere in 2018.

Permanent Roommates was lauded for its portrayal of live-in relationships in conservative urban Indian families. Actors Sumeet Vyas and Nidhi Singh have gone on from Permanent Roommates to be case in Bollywood films.

Barely Speaking with Arnub (2014–present)[edit]

A talk show starring Biswapati Sarkar as Arnub with a U, parodying Indian news anchor Arnab Goswami. Barely Speaking with Arnub was picked up after the success of an earlier video titled Bollywood Aam Aadmi Party featuring Jitendra Kumar, Nidhi Bisht, and novelist Mayank Shekhar. The parody talk show has been lauded for its portrayal of the loud and boisterous nature of Indian news where anchors prefer theatrics over nuance. Season one of the show opened with an interview with Shah Rukh Khan. Popular celebrities who have appeared on the show for an interview with Sarkar include Delhi Chief Minister Arvind Keriwal, Ranveer Singh, Parineeti Chopra, Sunny Leone and Chetan Bhagat. In the first two seasons, Biswapati Sarkar, Amit Golani, Vipul Goyal, Shivankit Parihar, Jasmeet Singh Bhatia, and Abhishek Upmanyu have been writers on the show. Barely Speaking with Arnub returned for a shortened season two in 2016.[16] The show has been on hold as writer Biswapati Sarkar focuses on writing web series including the sequel to TVF Pitchers.

TVF Pitchers (2015)[edit]

TVF Pitchers is an Indian web series created by The Viral Fever (TVF) and developed by Arunabh Kumar. The first season consists of five episodes and premiered online on The Viral Fever's content portal TVFPlay on 3 June 2015. A week later, on 10 June, it premiered on YouTube. The season finale premiered on TVFPlay on 30 August 2015. It follows four friends, Naveen, Jitu, Yogi and Mandal, who quit their jobs in order to develop their own start-up company.

In 2016, TVF announced December 2017 as the projected release of Season 2 of Pitchers with the last scene of Permanent Roommates..

TVF Tripling (2016)[17][edit]

TVF Tripling is an Asian Television Award-winning Indian web series created by The Viral Fever.[18] It traces the story of three siblings Chandan, Chanchal & Chitvan. Together they start a hilarious journey, to find themselves and their relations. Featuring Sumeet Vyas, Maanvi Gagroo and Amol Parashar, and written by Sumeet Vyas and Akarsh Khurana, has won several other awards, including a Kyoorius Blue Elephant. The Viral Fever partnered with Tata Motors for the project to promote the newly launched Tata Tiago. Tripling was recognised as one of the best web-series of 2016 and is a benchmark of success in Indian branded content.[19]

Chai Sutta Chronicles (2013–present)[edit]

Chai Sutta Chronicles is TVF's Jim Jarmusch-inspired series about conversations between friends. Each episode of deals with a theme and conversation over a cigarette and a cup of tea. Season 1 of Chai Sutta Chronicles aired in 2013, with a season 2 released over 2017-18.

Tech Conversations With Dad (2014–present)[edit]

An ongoing TVF series about Jeetu and his conversations with his father[20] - often about technology, relationships, and families in India. This is TVF's longest running digital title with 9 videos in 4 years.

Bisht, Please! (2017)[edit]

Nidhi Bisht's solo vehicle released in 2017 - about a small-town Indian girl who moves to the city.

Humorously Yours (2016)[edit]

Long-time TVF writer, and stand-up comic Vipul Goyal features in a semi-autobiographical story about the life of a stand-up comic. The show furthered TVF's reputation for story-telling in the Indian context.[21] Humorously Yours has been renewed for a second season and was expected to release in the summer of 2018 but still not released

F.A.T.H.E.R.S (2017)[edit]

A Tech Conversations with Dad spin-off, Fathers features three veterans of the Indian television screen - Brijendra Kala, Gajraj Rao, and Atul Srivastava, playing three fathers trying to keep up with the times.[22]

Inmates (2017)[23][edit]

Inmates is a sitcom about living in Mumbai in the 21st century starring Ashish Verma, Mukti Mohan and Aakansha Thakur, and writers Raghav Raj Kakkar and Kashyap Kapoor.

Bachelors (2016-present)[edit]

Bachelors is a show about four bachelors who live together and face hilarious situations as they face the world after college. In 2016, TVF released a pilot episode of Bachelors featuring popular YouTube star Bhuvan Bam in 2016. The success of the pilot led to a 4 episode extension with Bhuvan and over 25 million views. Bachelors was picked up for Season 2, which was released in late 2017, with Jeetendra Kumar replacing Bhuvan Bam as the lead. Season 2 has also crossed 25 million views since release and was listed among the best web-series of 2017 by FilmCompanion & Indian Express.

The Aam Aadmi Family (2016)

The Aam Aadmi Family an offering from TVF’s sister channel -The Timeliners. It is an album of moments from the life of a Middle-class family based in Delhi. It has garnered an average of 2 million views across 2 seasons and will be renewed for a third season

Flames (2018)

Flames is another offering from TVF’s sister channel -The Timeliners. It is  the story of a young romance unfolding as a chemical reaction. Studious Rajat falls for Ishita, the new girl in the tuition. Rajat’s BFFs, Pandey & Anusha's friendship is beginning to turn into a relationship. The equations of friendships evolve in the first season of this teenage romance. This series has already garnered an average of 3 million views.

Zeroes (2018)

Zeroes is a mini-series from The Screenpatti. It is about four zeroes who come together with an almost delusional ambition to create a great company despite being already late in the startup race. Whether they rise above their label of zeroes is what forms the crux of the story.

Stags (2018)

Members[edit]

As of 2017, the TVF Group has a total team of 240 in Mumbai and Delhi.[24] Some of the notable members are listed below.

Controversy[edit]

In March 2017, Arunabh Kumar found himself in the middle of a sexual harassment claim that was posted anonymously via Medium. TVF released a press release via Medium refuting the claims. several women have come out with similar stories of harassment.[30] An FIR has been filed against Kumar in this case.

A second FIR was then lodged against sexual harassment-accused CEO and founder of The Viral Fever Arunabh Kumar. Mumbai's Versova Police registered the FIR after another woman filed a complaint against Kumar over an incident she said took place in 2014.[31] On 16 June 2017 Arunabh Kumar, accused in multiple sexual harassment cases, stepped down as TVF CEO. Dhawal Gusain now leads the company as CEO, with Karan Chaudhry stepping in as COO and the creator of Permanent Roommates & Tripling, Sameer Saxena appointed CCO.[32]

See also[edit]

References[edit]

  1. ^ "The new kings of satire". Outlook Business. 17 April 2015. 
  2. ^ "Entertainment channel for youth". Economic Times India. Retrieved 16 March 2015. 
  3. ^ "Entertainment Network for serious laughter". New Indian Express. Retrieved 16 March 2015. 
  4. ^ "YouTube Viewership and Subscribers". YouTube. Retrieved 16 March 2015. 
  5. ^ "Bollywood Movies promo through songs". Telegraph India. Retrieved 16 March 2015. 
  6. ^ Lakhani, Somya (December 30, 2015). "Year 2015: When the web series formula arrived in India". Indian Express. 
  7. ^ Parthasarathi, Priyanka (June 18, 2015). "Permanent Roommates: Going the web way". The Hindu. Retrieved December 30, 2015. 
  8. ^ Manas Mitul (September 2, 2015). "TVF 'Pitchers' ii review: Just like beer, this intelligent web series flows freely". First Post. 
  9. ^ Chopra, Vidit (17 February 2016). "Online Videos creator TVF receives $10 million in funding from Tiger Global". Venture Gali. Retrieved 18 February 2016. 
  10. ^ a b Saxena, Aditi (2015-02-06). "This IIT Kharagpur alumnus is the brain behind The Viral Fever Media". The Economic Times. Retrieved 2018-02-25. 
  11. ^ Jhunjhunwala, Udita (2016-04-29). "How The Viral Fever went viral". livemint.com/. Retrieved 2018-02-25. 
  12. ^ "Meet actor-writer Biswapati Sarkar, who pokes fun at Arnab Goswami for a living". hindustantimes.com/. 2016-08-12. Retrieved 2018-02-25. 
  13. ^ "TVF 'Pitchers' review: Just like beer, this intelligent web series flows freely- Entertainment News, Firstpost". Firstpost. Retrieved 2018-02-25. 
  14. ^ Dhanjal, Swaraj Singh (2016-02-17). "Tiger Global invests $10 million in online videos creator The Viral Fever". livemint.com/. Retrieved 2018-02-25. 
  15. ^ https://tvfplay.com/category/1/series/(sudhanshu suman)
  16. ^ "The Viral Fever's 'Barely Speaking With Arnub' Is Returning With Season 2". Huffington Post India. 2016-07-20. Retrieved 2018-02-25. 
  17. ^ Lakhani, Somya (16 September 2016). "Sibling revelry - Why watching TVF Tripling is so much fun". The Indian Express. Retrieved 13 October 2016. 
  18. ^ admin (2017-12-06). "TVF wins big at 22nd Asian Television Awards with Tripling TheDigitalHash". The Digital Hash. Retrieved 2018-02-25. 
  19. ^ Balakrishnan, Ravi (2016-12-13). "How auto brands have taken unconventional routes for marketing their produts". The Economic Times. Retrieved 2018-02-25. 
  20. ^ "When Parents Just Don't Get it: A Father-Son Tech Talk is Ultimate Facepalm". NDTV.com. Retrieved 2018-02-25. 
  21. ^ "Review: TVF Has Another Winner With 'Humorously Yours'". The Quint. Retrieved 2018-02-25. 
  22. ^ "https://timesofindia.indiatimes.com/tv/news/hindi/tvf-just-released-the-teaser-for-their-new-series-f-a-t-h-e-r-s-and-its-totally-awesome/articleshow/56740445.cms".  External link in |title= (help)
  23. ^ "TVF just released the teaser for their new series F.A.T.H.E.R.S. and it's totally awesome". The Times of India. Retrieved 2017-01-24. 
  24. ^ Bapna, Amit (4 January 2017). "How TVF cracked the art and science of 'going viral'?". The Economic Times. Retrieved 24 November 2017. 
  25. ^ a b c "We Want TVF To Be India's Answer To Disney". Inc 42. 
  26. ^ a b Ram, Sharmila Ganesan (16 February 2014). "Age of parody". Times of India. Retrieved 7 February 2015. 
  27. ^ a b c d "What tickles Arunabh Kumar's funny bone?". Verve Magazine. 
  28. ^ Ghosh, Sankhayan (September 4, 2015). "Sound & Light Show". Indian Express. 
  29. ^ "Online media is an open platform for all of us". TNN. Times Of India. 
  30. ^ Purkayastha, Debasree. "More reports of sexual harassment surface at 'The Viral Fever'". The Hindu. Retrieved 2017-03-15. 
  31. ^ "Second FIR lodged against TVF chief Arunabh Kumar for sexual harassment". NewsBytes. Retrieved 2017-03-31. 
  32. ^ Reporter, Staff (2017-06-16). "Arunabh Kumar steps down as TVF CEO". The Hindu. ISSN 0971-751X. Retrieved 2018-02-25. 

External links[edit]