The Voice of Hiphop & RnB
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The Voice, former Radio City and Mix Megapol, started in April 2004 in Stockholm on 105.9. The Voice is owned by ProSiebenSat.1 Media AG. After the merge with Bonnier Radio, SBS engaged in extensive research in the radio market in Stockholm. As they had (and have) a strong AC-station with Mix Megapol the research told them to seek a younger audience and they started The Voice of Hiphop & RnB. In 2006, relays were set up in Gothenburg on 107.8 and Malmö on 106.1.
The format is called Rhythmic CHR and it has shown great success especially in the USA.
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