The Who Sell Out

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The Who Sell Out
The who sell out album front.jpg
Studio album by
Released15 December 1967 (1967-12-15)
RecordedMay–November 1967
The Who UK chronology
A Quick One
The Who Sell Out
Direct Hits
The Who US chronology
Happy Jack
The Who Sell Out
Magic Bus: The Who on Tour
Singles from The Who Sell Out
  1. "I Can See for Miles"
    Released: 14 October 1967
  2. "Mary Anne with the Shaky Hand"
    Released: 2 February 1968 (Netherlands)

The Who Sell Out is the third studio album by the British rock band the Who. It was released on 15 December 1967 by Track Records in the UK and Decca Records in the US.

A concept album, The Who Sell Out is structured as a collection of unrelated songs interspersed with fake commercials and public service announcements, including the second track "Heinz Baked Beans".[2] The album purports to be a broadcast by pirate radio station Radio London. The reference to "selling out" was an intended irony, as the Who had been making real commercials during that period of their career, some of which are included as bonus tracks on the remastered CD.

The album was primarily written by guitarist Pete Townshend, though three tracks were penned by bassist John Entwistle and one by Thunderclap Newman vocalist Speedy Keen, who also sings. Townshend and Entwistle are joined by vocalist Roger Daltrey and drummer Keith Moon, and organist Al Kooper makes a guest appearance on two tracks. The album was produced by the band's manager Kit Lambert.

The album's release was reportedly followed by lawsuits due to the mention of real-world commercial interests in the faux commercials and on the album covers, and by the makers of the real jingles (Radio London jingles), who claimed the Who used them without permission. (The jingles were produced by PAMS Productions of Dallas, Texas, which created thousands of station ID jingles in the 1960s and 1970s.) The deodorant company Odorono took offence that Chris Stamp made a request for endorsement dollars.[3] "I Can See for Miles" was released as a single and peaked at number 10 in the UK and number 9 in the US.

The Who Sell Out has received widespread acclaim from critics, some of whom viewed it as the Who's best record. It has also frequently been featured on all-time lists of the best albums, including Rolling Stone magazine's "500 Greatest Albums of All Time". However, it was the band's lowest-charting album on the UK Albums Chart, where it peaked at number 13.


In his book Maximum R & B, Who confidant Richard Barnes claims to have come up with the idea of the band recording commercial jingles after their cover of the Batman theme appeared on the Ready Steady Who EP. Barnes posited the idea to Roger Daltrey, whose similar suggestions to Pete Townshend were allegedly met with derision.[4]

Initially, the band's follow-up to A Quick One was to be titled Who's Lily after their recent single "Pictures of Lily." Early cuts such as a cover of "Summertime Blues," the Coke jingles, and the instrumental "Sodding About," showed the influence of Track Records label-mate Jimi Hendrix on Townshend's guitar playing.

Even before the group had formed, the members of the Who had been profoundly influenced by rock 'n' roll appearing on the radio. The BBC did not broadcast much contemporary music at the time, which was left to stations like Radio Luxembourg and then pirate radio stations such as Radio Caroline, Radio Scotland and Wonderful Radio London.[5] By the end of 1966, the Who had achieved commercial success owing to the mod movement that made up a significant section of the group's early audience. However, the movement was fading, and the TV show Ready, Steady, Go that had boosted the group to fame had been cancelled.[6] The group started touring the US the following year, and started to achieve success with their live act.[7] In summer 1967, the group's managers Kit Lambert and Chris Stamp suggested the band could create a concept album based on pirate radio and structure it in the same manner as that, or a typical US AM radio station.[5] As pirate radio had been influential to mods, it was felt particularly appropriate to pay tribute to it.[8] As well as the music, the inter-song announcements and jingles were a key component of radio, so it was decided to include a selection of humorous asides on the album.[9] The Marine Broadcasting Offences Act came into effect at midnight on 14 August 1967, outlawing all pirate stations (except for Radio Caroline (North And South)) and strengthening the album's effect as a tribute.[10] The aspect separated the Who from their contemporaries in the developing underground rock scene, both musically and stylistically.[11]

Writing and recording[edit]

The first song to be written specifically for the concept was "Jaguar", paying tribute to the car, which was quickly followed by an instrumental the group had recorded for Coca-Cola.[12] "Armenia City in the Sky" was written by a friend of the band, John "Speedy" Keen.[a] According to music critic Richie Unterberger, The Who Sell Out featured "jubilant" psychedelic pop music that veers between "melodic mod pop and powerful instrumentation",[13] while Edna Gundersen from USA Today said the album's style was power pop.[14]

Having finished touring the US, including an appearance at the Monterey Pop Festival, the group returned to the UK on 16 September 1967 to start recording. They made progress on the album for the next three weeks; the first song to be completed was the single, "I Can See for Miles", released the following month.[15] By October, the group had also completed "Armenia City in the Sky", "Early Morning Cold Taxi" and "Girl's Eyes".[16] "Heinz Baked Beans", "Odorono" and "Top Gear" had been completed mid-month, along with a series of linking adverts and jingles mostly recorded by Entwistle and Moon.[17] "Tattoo", "Odorono" and "Rael" were completed by 20 October, [18] while most of the remainder of the album was recorded in between live shows at the end of the month.[19] "Sunrise", a solo Townshend piece, was the last to be recorded on 2 November. The album was mixed by Lambert and Damon Lyon-Shaw intermittently throughout November, coming up with a finished master on the 20th.[20]


The cover is divided into panels featuring a photograph by David Montgomery of each of the band members, two on the front and two on the back. On the front is Pete Townshend applying Odorono brand deodorant from an oversized stick, and Roger Daltrey sitting in a bathtub full of Heinz baked beans (holding an oversized tin can of the same). Daltrey variously claimed that he had either caught pneumonia, the flu, or "the worst cold that [he had] had in [his] lifetime" after sitting for a prolonged period in the bathtub, as the beans had just come out of the fridge, and were "freezing cold".[21][22] On the back is Keith Moon applying Medac (an acne ointment) from an oversized tube to an oversized pimple, and John Entwistle in a leopard-skin Tarzan suit, squeezing a blonde model in a leopard-skin bikini with one arm and a teddy bear with the other (an ad for the Charles Atlas exercise course mentioned in one of the album's fake commercials).

Original vinyl copies of Sell Out end with an audio oddity that repeats into a locked groove (In response to the Beatles' Sgt. Pepper's Lonely Hearts Club Band). The music in the locked groove is a snippet of what was originally intended to be a vocal jingle for the Who's UK label Track Records.

When the LP was released on Track Records in the UK in 1967 (Track 612 002 Mono & Track 613 002 Stereo), a psychedelic poster illustrated by Adrian George was included inside the first 1000 copies (500 stereo and 500 mono). They came with a sticker on the front cover stating 'Free Psychedelic Poster Inside'. Because of their rarity, first pressings with poster and sticker have sold for more than £600 (about $821 in the US). The 20" x 30"poster was reinstated into the vinyl packaging when The Who's back catalogue of studio albums was restored to vinyl in 2012.

Release and reception[edit]

Professional ratings
Retrospective professional ratings
Aggregate scores
(super deluxe)[23]
Review scores
Encyclopedia of Popular Music[24]
Record Collector[25]
Rolling Stone[27]
The Rolling Stone Album Guide[28]
The Village VoiceA+[30]

The album was released in the UK on 15 December 1967. It reached number 13 in the charts. The original release date of 17 November had been pushed back due to arguments about the running order. It was released in the US on 6 January 1968, reaching number 48.[31] The concept of the album hampered its commercial performance despite positive reviews,[32] as its irony sat awkwardly with the serious ambitions of the underground music scene, and it was too specific to the mod scene's background for many younger pop fans.[33]

In a contemporary review for Rolling Stone, Jann Wenner called The Who Sell Out "fantastic" and praised its "exquisite" sense of humor and the Who's "consummate" musicianship, which includes "wholly original" instrumentation and cleverly placed electronic sounds.[34] Robert Christgau, writing in Esquire, said the album establishes the band as "the third best not just in Britain but the world", while citing "Tattoo" as the best song Townshend has "ever written, worth the price of the album".[35] He later included the album in his "basic record library" of 1960s albums, published in Christgau's Record Guide: Rock Albums of the Seventies (1981).[36] In a retrospective review for AllMusic, Richie Unterberger said that, "on strictly musical merits, it's a terrific set of songs that ultimately stands as one of the group's greatest achievements."[13] Sociomusicologist Simon Frith referred to it as a "Pop art pop masterpiece".[37]

In 1995, The Who Sell Out was reissued by MCA Records with numerous outtakes and rejected jingles added to the end of the original album.[38] In the liner notes for the reissue, Dave Marsh called it "the greatest rock and roll album of its era" and "the Who's consummate masterpiece, the work that holds together most tightly as concept and realization". Marsh believed the album's essence is "most tightly linked to the glorious pop insanity that psychedelia and its aftermath destroyed forever."[39] Reviewing the reissue in The Village Voice, Christgau called it the Who's "only great album", feeling they had yet to "take their pretensions seriously", with nothing but good songs throughout, including the faux-ads and bonus tracks.[30] It was also deemed the band's best work by Todd Hutlock from Stylus Magazine,[40] while Melody Maker said the record was a masterpiece because of its "glorious celebration of pop as useless commodity and a commercially corrupted art form" without degrading itself.[41] Rolling Stone called it "the most successful concept album ever" in a 1999 review.[27]

According to Acclaimed Music, The Who Sell Out is the 333rd most ranked record on critics' all-time lists.[42] In 2003, it was placed at number 113 on Rolling Stone's list of the 500 greatest albums of all time,[43] 115 in a 2012 revised list,[44] and 316 on the 2020 list.[45] Mark Kemp, writing in The Rolling Stone Album Guide (2004), called it Townshend's first and best concept album and said that he "successfully does what he would overdo" in Tommy and Quadrophenia: "There's no fixed narrative to take away from the music. And the music is sensational".[46] In 2007, Rolling Stone included it on their list of the 40 essential albums of 1967 and stated, "the Who's finest album exemplifies how pop this famously psychedelic year was."[47] The album was reissued in 2009 as a two-disc deluxe edition, which Danny Kelly of Uncut magazine said was the "definitive" release of the Who's most "entertaining" and "endearing" album.[29] In his review for eMusic, Lenny Kaye said that The Who Sell Out is a "classic of prophetic pop art" because of "the concept of branding that has taken the place of record label patronage these days".[48]

On April 23, 2021, The album was re-released as a new Super Deluxe Edition Set, featuring 112 tracks on 5 CDs: "The Original Mono Album," "The Original Stereo Album," a Disc of "Pete Townshend's Demos," a Disc of "The Who's Studio Sessions," a Disc called "The Road To Tommy," 48 tracks previously unreleased, two 7" Singles, posters, memorabilia, and new liner notes from Pete Townshend.

Track listing[edit]

Original release[edit]

All songs written by Pete Townshend, except where noted. The between song jingles apparently have no official titles and are not listed anywhere on the original album packaging (although they are listed in the inner booklet of the 1995 remaster).

Side one
No.TitleWriter(s)Lead vocalsLength
1."Armenia City in the Sky"Speedy KeenDaltrey and Keen3:48
2."Heinz Baked Beans"John EntwistleMoon, Entwistle and Townshend1:00
3."Mary Anne with the Shaky Hand" Daltrey and Townshend2:28
4."Odorono" Townshend2:34
5."Tattoo" Daltrey, with Townshend2:51
6."Our Love Was" Townshend3:23
7."I Can See for Miles" Daltrey4:05
Total length:20:50
  • Track 6 titled "Our Love Was, Is" on original US LPs
Side two
No.TitleWriter(s)Lead vocalsLength
1."Can't Reach You" Townshend3:03
3."Relax" Daltrey and Townshend2:41
4."Silas Stingy"EntwistleEntwistle and Daltrey3:07
5."Sunrise" Townshend3:06
6."Rael (1 and 2)" Daltrey5:44
Total length:18:38
  • Track 1 titled "I Can't Reach You" on various reissues
  • Track 2 titled "Spotted Henry" on original US LPs
  • Track 6 mistakenly titled "Rael 1" on 1995 reissue
1995 CD bonus tracks
No.TitleWriter(s)Lead vocalsLength
14."Rael 2" Townshend0:47
15."Glittering Girl" Townshend, with Entwistle2:56
16."Melancholia" Daltrey3:17
17."Someone's Coming"EntwistleDaltrey2:29
18."Jaguar" Entwistle, with Townshend2:51
19."Early Morning Cold Taxi"Roger Daltrey, Dave LangstonDaltrey2:55
20."In the Hall of the Mountain King"Edvard GriegInstrumental (with vocalizations from the band)4:19
21."Girl's Eyes"Keith MoonMoon and Entwistle3:28
22."Mary Anne with the Shaky Hand" (Alternative version) Daltrey and Townshend3:19
23."Glow Girl" Daltrey and Townshend2:24
Total length:28:45
  • Track 14 originally titled "Rael Naive"; corrected in future reissues

2009 deluxe edition[edit]

This edition contains the original album in stereo on disc one, the mono mix on disc two, and bonus tracks on both discs.

Disc one bonus tracks
14."Rael Naive" 0:59
15."Someone's Coming"Entwistle2:36
16."Early Morning Cold Taxi"Daltrey, Langston2:59
17."Jaguar" 2:58
18."Coke After Coke" 1:05
19."Glittering Girl" 3:00
20."Summertime Blues"Eddie Cochran, Jerry Capehart2:35
21."John Mason Cars" 0:40
22."Girl's Eyes"Moon2:52
23."Sodding About"Entwistle, Moon, Townshend2:47
24."Premier Drums" (Full Version)Moon0:43
25."Odorono" (Final Chorus) 0:24
26."Mary Anne with the Shaky Hand" (US Mirasound Version) 3:22
27."Things Go Better with Coke" 0:30
28."In the Hall of the Mountain King"Grieg; arranged by the Who4:23
29."Top Gear" 0:52
30."Rael (1 & 2)" (Remake Version) 6:35
Total length:39:20
Disc two bonus tracks
14."Mary Anne with the Shaky Hand" (Version 1; US mono single mix) 3:16
15."Someone's Coming" (UK single mono mix)Entwistle2:31
16."Relax" (Early demo, stereo) 3:21
17."Jaguar" (Original mono mix) 2:51
18."Glittering Girl" (Unreleased version, stereo) 3:17
19."Tattoo" (Early mono mix) 2:46
20."Our Love Was" (Take 12, unused mono mix) 3:16
21."Rotosound Strings" (With final note, stereo)Entwistle, Moon0:12
22."I Can See for Miles" (Early mono mix) 4:00
23."Rael" (Early mono mix) 5:46
24."Armenia City in the Sky" (Isolated backwards track (Hidden track))Keen3:15
25."Great Shakes" (Unreleased US radio commercial; (Hidden track)) 1:01
Total length:35:32


Song Single Writer
"Someone's Coming" "I Can See for Miles" John Entwistle


Adapted from the liner notes of the 1995 reissue.[49]

The Who

  • Roger Daltrey – lead and backing vocals
  • Pete Townshend – acoustic and electric guitars, backing vocals, lead vocals ("Odorono," "Our Love Was," "I Can't Reach You," "Sunrise," "Rael Naive," "Jaguar," "Glittering Girl"), piano
  • John Entwistle – bass guitar, horns ("Armenia City in the Sky", "Someone's Coming", "Top Gear", "Heinz Baked Beans", "In the Hall of the Mountain King"), backing vocals, lead vocals ("Medac," "Silas Stingy," "Summertime Blues," "John Mason's Cars")
  • Keith Moon – drums, lead vocals ("Girl's Eyes," "John Mason's Cars", "Jaguar")

Additional musicians

  • Al Kooper – organ ("Rael 1", "Mary Anne with the Shaky Hand (electric version)")
  • Speedy Keen – co-lead vocals ("Armenia City in the Sky")


  • Kit Lambert – producer, engineer
  • Damon Lyon-Shaw – engineer
  • Jon Astley and Andy Macpherson – engineers (1995 remaster)
  • David Montgomery – cover photography
  • David King and Roger Law – sleeve design
  • Adrian George – psychedelic poster design[50]
  • Richard Evans – 1995 and 2009 reissues, 2021 Super Deluxe Edition design and art direction



Year Chart Position
1968 UK Albums Chart[51] 13
1968 US Billboard Pop Albums[52] 48
2021 Dutch Albums (Album Top 100)[53] 77
2021 Swedish Physical Albums (Sverigetopplistan)[54] 8

Certifications: Silver (BPI)[55]


Year Single Chart Position
1967 "I Can See for Miles" Billboard Pop Singles 9[56]
UK Singles Charts 10[57]

See also[edit]



  1. ^ Keen later found fame as a member of Thunderclap Newman whose smash hit "Something in the Air" features production by Pete Townshend and bass playing from Townshend under the pseudonym Bijou Drains.


  1. ^ "The Who Official Band Website – Roger Daltrey, Pete Townshend, John Entwistle, and Keith Moon, The Who Sell Out". Retrieved 23 February 2011.
  2. ^ "Show 49 – The British are Coming! The British are Coming!: With an emphasis on Donovan, the Bee Gees and The Who. Part 6, : UNT Digital Library". Pop Chronicles. 1969. Retrieved 23 February 2011.
  3. ^ "B.O., Baked Beans, Buns and The Who", Rolling Stone. Vol 1 No. 3, 14 December 1967
  4. ^ Barnes, Richard (1982). Maximum R & B (Revised, 2002 ed.). London: Plexus. p. 45. ISBN 0-85965351-X.
  5. ^ a b Marsh 1995, p. 5.
  6. ^ Marsh 1983, p. 239.
  7. ^ Marsh 1983, p. 246.
  8. ^ Fletcher 1998, p. 172-173.
  9. ^ Marsh 1995, p. 7.
  10. ^ Marsh 1983, p. 276.
  11. ^ Fletcher 1998, p. 173.
  12. ^ Marsh 1983, p. 278.
  13. ^ a b c Unterberger, Richie. "The Who Sell Out – The Who". AllMusic. Retrieved 1 July 2013.
  14. ^ Gundersen, Edna (5 December 2003). "Top 40 albums — the USA TODAY way". USA Today. Retrieved 2 July 2013.
  15. ^ Marsh 1983, p. 273.
  16. ^ Neill & Kent 2002, p. 179.
  17. ^ Neill & Kent 2002, p. 180.
  18. ^ Neill & Kent 2002, p. 181.
  19. ^ Neill & Kent 2002, p. 183.
  20. ^ Neill & Kent 2002, p. 184.
  21. ^ April 11, Corey IrwinPublished. "How the Who's 'Sell Out' Cover Made Roger Daltrey Sick". Ultimate Classic Rock.
  22. ^ "BBC NEWS – Entertainment – Roger Daltrey's concert conundrum".
  23. ^ "The Who Sell Out [Super Deluxe Edition] [Box Set] by The Who Reviews and Tracks". Metacritic. Retrieved 6 September 2021.
  24. ^ Larkin, Colin (2011). "The Who". Encyclopedia of Popular Music (5th ed.). Omnibus Press. ISBN 978-0857125958.
  25. ^ a b c d "Who Sell Out CD". Muze. Archived from the original on 2 December 2013. Retrieved 1 July 2013.
  26. ^ Sodomsky, Sam (22 April 2021). "The Who: The Who Sell Out (Super Deluxe) Album Review". Pitchfork. Retrieved 6 September 2021.
  27. ^ a b "Review: The Who Sell Out". Rolling Stone. New York. 28 November 1999.
  28. ^ Kemp 2004, p. 871.
  29. ^ a b Kelly, Danny (April 2009). "The Who – The Who Sell Out". Uncut. London. Retrieved 1 July 2013.
  30. ^ a b Christgau, Robert (26 December 1995). "Consumer Guide". The Village Voice. New York. Retrieved 1 July 2013.
  31. ^ Neill & Kent 2002, p. 187.
  32. ^ Atkins 2000, p. 98.
  33. ^ Fletcher 1998, p. 174.
  34. ^ Wenner, Jann (10 February 1968). "The Who Sell Out". Rolling Stone. New York. Retrieved 1 July 2013.
  35. ^ Christgau, Robert (May 1968). "Columns". Esquire. New York. Retrieved 1 July 2013.
  36. ^ Christgau, Robert (1981). "Consumer Guide '70s: W". Christgau's Record Guide: Rock Albums of the Seventies. Ticknor & Fields. ISBN 089919026X. Retrieved 9 March 2019 – via
  37. ^ Frith & Horne 2016, p. 107.
  38. ^ "Who Sell Out [Deluxe Edition]". Allmusic. Retrieved 1 July 2013.
  39. ^ Boren, Ray (2 August 1995). "2 Who Albums Re-Emerge Full of Rollicking Appeal". Deseret News. Salt Lake City. Retrieved 1 July 2013.
  40. ^ Stylus Staff (7 April 2003). "The Hidden Track: The Stylus Magazine Non-Definitive Guide". Stylus Magazine. Retrieved 23 October 2015.
  41. ^ "Review: The Who Sell Out". Melody Maker. London. 22 July 1995. p. 36.
  42. ^ "The Who Sell Out ranked 333rd most celebrated album". Acclaimed Music. Retrieved 30 November 2020.
  43. ^ "The 500 Greatest Albums of All Time". Rolling Stone. New York. 11 December 2003. p. 124.
  44. ^ "500 Greatest Albums of All Time Rolling Stone's definitive list of the 500 greatest albums of all time". Rolling Stone. 2012. Retrieved 19 September 2019.
  45. ^ "The Who Sell Out ranked 316". Rolling Stone. Retrieved 20 March 2021.
  46. ^ Kemp 2004, p. 872.
  47. ^ "The 40 Essential Albums of 1967". Rolling Stone. New York. 12 July 2007. Archived from the original on 8 July 2007. Retrieved 1 July 2013.
  48. ^ Kaye, Lenny (16 November 2010). "The Who, The Who Sell Out". eMusic. Retrieved 2 July 2013.
  49. ^ "Liner notes of The Who Sell Out (1995 reissue)". Discogs. Retrieved 3 December 2016.
  50. ^ "The Who Sell Out – liner notes". The Hypertext Who. Retrieved 4 December 2016.
  51. ^ "The Who | full Official Chart History". Official Charts Company. Retrieved 1 June 2021.
  52. ^ The Who at AllMusic. Retrieved 25 November 2009.
  53. ^ "The Who – The Who Sell Out". (in Dutch). Retrieved 30 April 2021.
  54. ^ "Veckolista Album Fysiskt, vecka 17" (in Swedish). Sverigetopplistan. Retrieved 29 April 2021.
  55. ^ "Certified Awards". Archived from the original on 24 January 2013. Retrieved 4 October 2014.
  56. ^ The Who Sell Out at AllMusic
  57. ^ "Official Charts". Retrieved 5 May 2021.


Further reading[edit]

External links[edit]