The album was the first new studio release since The Wildhearts broke up in 1997 and reformed in 2001. Rumours indicated that the album would feature the same line-up as the 1993 album Earth vs the Wildhearts, and that line-up did indeed reform in 2001, but bassist Danny McCormack dropped out and entered rehab just prior to the recording of the album. McCormack had appeared on some songs that would be used as B-sides for the album, but on the album itself bass duties were performed by group leader Ginger. Three singles were released in the UK with some chart success: "Vanilla Radio", "So into You" and "Top of the World". The B-sides from various versions of these singles later appeared on the compilations Riff After Riff After Motherfucking Riff and Coupled With.