There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.
|There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret.|
|Studio album by Bring Me the Horizon|
|Released||4 October 2010|
|Recorded||March–June 2010 at IF Studios in Frölunda, Gothenburg Sweden; June 2010 at Sunset Lodge Studios, Los Angeles|
|Genre||Metalcore, symphonic metal, electronic metal, progressive hardcore.|
|Label||Visible Noise, Epitaph (US)|
|Producer||Fredrik Nordström, Henrik Udd|
|Bring Me the Horizon chronology|
|Singles from There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Lets Keep It a Secret.|
There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret. is the third studio album by British metalcore band Bring Me the Horizon. It was released on 4 October 2010 through Visible Noise. This album was produced by Fredrik Nordstrom and Henrick Udd at IF Studios in Gothenburg, Sweden, with additional work at Sunset Lodge Studios in Los Angeles, California. It features guest vocals from Canadian recording artist Lights, Josh Franceschi from British rock band You Me at Six, and Josh Scogin from American mathcore band The Chariot.
The album was recorded from March through June 2010. Musically, the album expands on the band's previous material, drawing from the metalcore genre whilst incorporating a wide variety of experimentation, symphonic and electronic influences, clean vocals, and choir vocal samples. Lyrically, the band described Oliver Sykes' writing to be "personal" and "darker and moodier than music on the previous albums". The album's title is taken from the opening track, which is repeated multiple times throughout the song.
There Is a Hell received mostly favourable reviews from music critics, who praised the album's musicianship, lyrical content, experimentation and maturity, in comparison with the band's previous material. The album charted in multiple countries, including Canada, Germany, Sweden, the United Kingdom, and the United States, and topped the charts in Australia. The album spawned two singles and five music videos, with "It Never Ends" charting on a few UK singles charts. It's their only album featuring guitarist Jona Weinhofen.
Background and recording
After completing the majority of their writing in rural Scotland, the band entered IF Studios in Sweden with producer Fredrik Nordström in March, finishing the majority of the recording process by June. At that time, the band, influenced by listening to many other musical genres beside metal, pondered changing their approach to songwriting. During the recording process Oliver Sykes suffered intense and unsettling night terrors for ten days straight, an issue that has affected him since he was 12 years old. The band resolved the issue by staying up late watching Alan Partridge.
Due to delays, the band ended up behind their recording schedule at IF Studios. Six of the vocal tracks were recorded over three days in Los Angeles, just before embarking on the Warped Tour. The band initially wanted Lucy Conroy (of the indie pop band Lucy and the Caterpillar) to sing on the album, but her one contribution was not included. While the band was in Los Angeles, they became aware that electronic musician Lights was in the same city and asked her to record with them, which she did.
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Much like the band's previous work, There Is a Hell, Believe Me I've Seen It. There Is a Heaven, Let's Keep It a Secret. is primarily considered metalcore. Common traits of Bring Me the Horizon's music is their use of technical guitar riffs, dark lyrics, heavy breakdowns and gang vocals. However, this album is seen as developing Bring Me the Horizon's more experimental, electronic tendencies, taking the band's original sound and infusing it with female vocals, choirs, an orchestra, emotive guitars, and "jarring" electronics. The album also fuses aesthetics from electronica, classical, pop, classic rock, psychedelia, hardcore punk and technical metal. In their review, Metal Hammer noted how the album is influenced by The Red Chord, Killswitch Engage, and Pink Floyd.
The opening track of the album is "Crucify Me", which is complemented by guest vocals by Lights and ends with an acoustic outro. "It Never Ends" is a combination of "massive walls of string orchestra and a Killswitch Engage epicness [sic]". "Don't Go" starts with delicate string instruments and guitars, and is noted for its emotional vulnerability. "Home Sweet Hole" and "Alligator Blood" are reminiscent of the band's sound from the Suicide Season album. "Visions" is "the spacious reverberating guitar-spaces of post-hardcore experimentalist Isis," mixed with breakdowns and a catchy chorus. "Blacklist" and "Memorial" provide respite from the album's rage. While the former possesses a punk rock influence, the latter is an instrumental keyboard intermission. Songs like "It Never Ends" and "Blessed with a Curse" are seen as sonically playing homage to the album's title, as they show a contrast between Heaven and Hell. "Blessed with a Curse" has a sound that has been cited as "restrained post-rock".
Lyrically, There Is a Hell is a story of a man battling his self-perpetuated inner turmoil. There Is a Hell has been described as almost conceptual for Sykes, and the album's announcement from Epitaph stated that it "vividly explores humanity's collective good nature". The band has looked at the lyrical themes of There Is a Hell as repercussions of what was sung about on the band's second album. Matt Nicholls described Sykes' lyrics as being darker and more moody than the music on previous albums. When asked about the truthful nature of the lyrical content, Oliver Sykes said that "It's all about me. Everything I write is personal. And it's all very true[...] It's stuff I don't talk to people about. But when I put pen to paper, it's a lot easier". When Sykes commented on people's interpretation of the record's lyrics he said that "people might think they know what I'm singing about, but they don't. They did not do the things I did. But I want people to be able to apply it to themselves".
Release and promotion
The entire album began streaming on the band's Myspace page on 28 September 2010, prior to the album's release. The album was released in the United Kingdom on 4 October 2010, through Visible Noise followed by its release the next day through Epitaph in the United States and Canada.
There Is a Hell was accompanied by a preview trailer for the album, which was published on the Epitaph Records YouTube channel. A 30-second sample of the first single "It Never Ends", was released on 20 August. A music video, directed by Jakob Printzlau, was released in conjunction with the single's release. The single reached number 3 on the UK Rock Chart, number 11 on the UK Indie Chart, and 103 on the mainstream UK Singles Chart, all within its first week of sales. On 14 September, their song "Fuck" was released through the band's MySpace, PureVolume and Facebook pages, as well as the Visible Noise YouTube channel and Epitaph Records SoundCloud page. Shortly after the release of the album on 7 December, the band released a music video for "Anthem".
In 2011, the band's promotion of the album using music videos continued. In late March, they released a music video for the single "Blessed With A Curse". The song failed to make any singles charts. The music video was filmed in Oslo, Norway and NME described it as "a series of artistic portraits shots of the band mixed in with a disturbing narrative". In late August, the fourth music video "Visions" was released, and the final music video "Alligator Blood" was released on Halloween of that same year.
Tours and performances
In December 2010, Bring Me the Horizon joined Bullet for My Valentine as the main support band, alongside Atreyu, in a short five date arena tour around the United Kingdom. To cope with high demand, Live Nation released extra standing tickets to all dates. Rumours circulated as to why Bring Me the Horizon sets were cut short at arenas; the explanation was that this had mainly to do with the shows becoming more violent and uncontrollable. When asked about the shows, Matt Nicholls said that the band was told they could not climb on either the stage equipment or set pieces, nor should they interact with the crowd. The band opposed these rules by initiating walls of death.
Bring Me the Horizon embarked on a full European headline tour to support the album in April 2011, starting in the United Kingdom. They toured with Parkway Drive and the Architects as their main support bands, while their opening acts consisted of The Devil Wears Prada in the UK and the dubstep group Tek-one for the continental Europe leg. The tour garnered much positive press, and was considered their biggest headline tour ever, even being called the "tour of the year" by Rock Sound. The tour, however, was not without its hindrances. On 28 April, Matt Nicholls broke his arm whilst playing football with members of Bring Me the Horizon, Parkway Drive, and the Architects; instead of canceling the tour, Architects' drummer Dan Searle filled in, but this caused Bring Me the Horizon's setlist to be halved in length. The tour was extended with a North American leg from 13 August to 4 October, retaining Parkway Drive and the Architects, while bringing on Deez Nuts to open.
A year later, in December 2011, Machine Head completed an arena tour across Europe with Bring Me the Horizon as their main support band along with DevilDriver and Darkest Hour. Oliver Sykes stated that those would be the last European dates they would do before they started on their fourth album. Bring Me the Horizon's presence on the tour was met with mixed reception from fans; Dave Bowes of The Fly, with a live review of their performance at SECC in Glasgow, categorized their performance as "simply in the wrong place at the wrong time but they choose to be the better men ..."
In the United Kingdom the album charted at number 13 on the album chart, and number 1 on both the rock and independent charts with 8,916 units sold in the first week. It had success in Australia, where it debuted at number one, although it set a record for the smallest number of sales in a week for a number one album, with only 3,600 units. It later registered the second largest single weekly decline for a number one album in ARIA chart history when it dropped from 1 to 20, only Psycho Circus by Kiss, had a more precipitous drop, from 1 to 32. The album sold 20,200 copies in the US in its debut week, making it the fastest-selling album released by the band.
|Metal Hammer||(9/10) |
At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, There Is a Hell, Believe Me I've Seen It. There is a Heaven, Let's Keep It a Secret. received an average score of 80, based on 9 reviews, which indicates "critical acclaim". The album was praised by reviewers for its combination of Sykes' cathartic and introspective lyrics and string section. Big Cheese noted the variety on the album and how it crossed "... the youthful energy and passion of 2006’s 'Count Your Blessings', the rawness and anthemic nature of 2008's 'Suicide Season' and with more experimentation and savageness than ever before, this is the sound of Bring Me The Horizon going for the throat."
British publication Rock Sound gave the album significant critical acclaim. Upon its release, Rock Sound writer Pete Withers praised its lyrical content and musical diversity as "... a bold and unrestrained body of work which is unafraid to push their more experimental, electronic tendencies to the fore and feature lyrics of a highly personal, bluntly confessional nature." Rock Sound would name There Is a Hell their "Album of The Year", as well as rating it at number 8 out of 101 "Modern Classics". Mike Diver, writing for BBC Music, gave the album a positive review, particularly praising their bold ambition to progress from Suicide Season by saying: "They’ve not done everything the easy way, but Bring Me the Horizon today stand at the very vanguard of the UK metal scene. This third album takes risks with confidence, and the end results are never less than startling." Metal Hammer's review for the album summarised it as "... one of the heaviest, most aggressive and best metal releases this year". Kerrang! was also positive in reviewing the album's dark themes, saying that "... while bleakness is certainly prominent throughout, this album has many different shades and it is these contrasts that make it so vital. It's an album that bursts with ambition, and that Bring Me The Horizon pull it off so powerfully further confirms their greatness."
Exclaim! critic Travis Persaud gave the album a positive review, praising both the sonic diversity and Sykes' screaming, as there was "... desperation in his voice, very reminiscent of Spencer Chamberlain from Underoath." Absolutepunk summarised their review by saying that the album would "... destroy any and all preconceived notions about the band." AllMusic writer Gregory Heaney praised the lack of "over indulgent" production of the record, by incorporating studio trickery yet still being intense. However, not all reviews were positive, Spin magazine gave the album a lukewarm review questioning, "Is this bizarre smash-up the future of metal or just Generation Y's Pitchshifter?"
|Rock Sound||UK||Top 75 Albums Of 2010||2012||1|
|Rock Sound||UK||Rock Sound’s 101 Modern Classics||2012||8|
There Is a Hell is seen as a significant turning point in altering the public perception of the band. Simon Neil of Biffy Clyro chose the album as his choice in an article on the The Best Sounds of 2010, saying "... it is one of the best metal records I have heard in years: jam-packed with ideas and energy, and, most importantly for a metal record, the vocals don't make you cringe."
All lyrics written by Oliver Sykes and music composed by Bring Me the Horizon
|1.||"Crucify Me" (featuring Lights)||6:20|
|3.||"It Never Ends"||4:34|
|4.||"Fuck" (featuring Josh Franceschi of You Me at Six)||4:55|
|5.||"Don't Go" (featuring Lights)||5:00|
|6.||"Home Sweet Hole"||4:38|
|11.||"Blessed with a Curse"||5:08|
|12.||"The Fox and the Wolf" (featuring Josh Scogin of The Chariot)||1:43|
|United Kingdom iTunes Store bonus track|
|13.||"Chelsea Smile – Live at Warped Tour 2010" (video)||4:09|
|United States iTunes Store deluxe version bonus tracks|
|13.||"It Never Ends" (video)||4:41|
|14.||"Chelsea Smile – Live at Warped Tour 2010" (video)||4:09|
|Sony Music Entertainment Japan bonus tracks|
|13.||"Chelsea Smile" (KC Blitz remix)||4:10|
|14.||"Football Season is Over" (After the Night remix)||3:54|
|15.||"The Sadness Will Never End" (Skrillex remix)||6:01|
|Australian Albums Chart||1|
|Canadian Albums Chart||22|
|German Newcomer Chart||4|
|Swedish Albums Chart||30|
|UK Albums Chart||13|
|UK Rock & Metal Albums Chart||1|
|UK Indie Albums Chart||1|
|US Billboard 200||17|
|US Rock Albums||2|
|US Hard Rock Albums||2|
|US Independent Albums||2|
(excl. Austria, Germany and Switzerland)
|4 October 2010||Visible Noise||CD||TORMENT159|||
|United States||5 October 2010||Epitaph||87065|||
|Japan||6 October 2010||Sony||SICP-2840|||
|Australia||8 October 2010||Shock||CTX594CD|||
|New Zealand||18 October 2010||Shock||CTX594CD|||
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