On November 1, 2021, French Montana announced the album alongside its title, cover art, and release date.[1] The cover art is inspired by the time when he was in the hospital in November 2019 due to heart issues and nausea. Montana wrote, "grateful to be here to tell [his] story" and "2 years ago this same day, [he] was in [the] ICU fighting for [his] life. Loss of memory lost friends lost hope almost lost it all …. and when [he] was down [he] found out all [he] had was Allah… [Allah] picked [him] up and gave [him] a second chance …. while [he] was trying to bounce back they counted [him] out, and forgot everything [he] did". Exactly a week later, he revealed its tracklist.[2]
The album's lead single, "FMWGAB", was released on June 11, 2021.[3] The second single, "I Don't Really Care", was released on October 29, 2021.[4] The third and final single, "Panicking", a collaboration with American rapper Fivio Foreign, was released on November 5, 2021.[5]
The track "Splash Brothers", which features Drake, was removed without warning from streaming services upon his request prior to the album's release on November 19, with plans to still release it later on a subsequent deluxe edition.