This Morning (TV programme)

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This article is about the British TV show on ITV. For the American show on CBS, see CBS This Morning.
This Morning
This Morning Logo.png
Genre Entertainment
Presented by Phillip Schofield
Holly Willoughby
Eamonn Holmes
Ruth Langsford
(See full list)
Theme music composer David Pringle
Country of origin United Kingdom
Original language(s) English
No. of series 27
No. of episodes 5975
(as of 30 October 2015 (2015-10-30))
Executive producer(s) Emma Gormley
Producer(s) Madeline Chiari
Emma Morris
Ellie Cole
Rachael Allum
Lucy Johnston
Juliet Bacon
Kerry Burch
Editor(s) Martin Frizell
Location(s) Albert Dock (1988–96, 2013)
The London Studios (1996—)
Running time 120 minutes (inc. adverts)
Production company(s) ITV Studios
(Granada Television)
Original network ITV, STV, UTV
Picture format 576i (SDTV)
1080i (HDTV) (2015—)
Original release 3 October 1988 (1988-10-03) – present
External links

This Morning is a British daytime television programme that is broadcast on ITV. The show airs live on weekdays from 10:30am until 12:30pm featuring news, topical items, showbiz, style and beauty, home and garden, food, health, real life and more similar features.

This Morning is currently presented by Phillip Schofield, Holly Willoughby, Ruth Langsford and Eamonn Holmes - and has aired on ITV since 1988, making it one of the longest running daytime programmes on British television.


This Morning is currently hosted by Phillip Schofield and Holly Willoughby from Monday to Thursday, and Ruth Langsford and Eamonn Holmes on Fridays. During school holidays, Langsford and Holmes present between Monday and Thursday, with Rochelle Humes and Marvin Humes on Friday mornings. Regular This Morning stand-in presenters include Christine Bleakley, Marvin Humes, Rochelle Humes, John Barrowman, Bob Warman, Kate Thornton, Gok Wan and Ben Shephard.

From October 1988 to July 2001, This Morning was presented by husband and wife Richard Madeley and Judy Finnigan. However, from 1998 onwards, they hosted only the Monday to Thursday editions, with regular guest presenters hosting on Fridays: during the tenth series Caron Keating and Ross Kelly presided, and from series 11 in 1999 Fern Britton and John Leslie were regular presenters of the Friday show.[1]

When Madeley and Finnigan departed the show in 2001, they were replaced by Coleen Nolan and Twiggy, with Britton and Leslie remaining on Fridays.[2][3] However, when Nolan and Twiggy proved less popular with viewers,[4] meaning Britton and Leslie took on the full job of presenting the show and brought the ratings back up to around one million.[citation needed] In 2002, after certain allegations were made in the press about his private life, Leslie was dismissed from the programme.[5]

Leslie was replaced by Phillip Schofield in 2002, developing an on-screen relationship with Fern Britton that was characterised by good humour and giggling.[6]

Lorraine Kelly joined the team in 2003, to co-present with Phillip Schofield on Mondays and Fridays.[citation needed] This was to enable Britton to spend more time with her family, as she hosted three episodes per week.[citation needed] Kelly left This Morning in March 2006 to concentrate on her GMTV programme (GMTV with Lorraine), as well as to spend more time at home.[citation needed] Schofield and Britton presented the show from Monday to Thursday, whilst Ruth Langsford presented the show on Fridays with Schofield. Joined by Eamonn Holmes in 2006, Langsford also presented the show during school holidays[7] and since September 2008, the real life couple host the show each Friday. However, this wasn't the first time the couple had presenting the show, having presented a special edition in 2002 to coincide with the Queen's Golden Jubilee.[8]

In March 2009, Britton announced that she was to leave This Morning and was later replaced by Holly Willoughby in September 2009. On 17 July 2009, Britton presented her final show with a list of friends and celebrities after 10 years of presenting.[9]

On 4 April 2011, ITV confirmed that Jenni Falconer and Ruth Langsford would cover for Holly Willoughby, from 14 April for the first six weeks of her maternity leave.[10] Langsford presented the first three weeks with Falconer the final three. Jenni Falconer filled in for Holly, on 12 April 2011, as it was announced by Phillip Schofield that Holly may or may not be in labour and was having the day off.[11] Schofield confirmed via Twitter that Willoughby was in labour. Falconer covered the remainder of Willoughby's leave until 14 July 2011.

On 14 March 2014, Willoughby announced her third pregnancy. It was later confirmed on 11 July 2014, that Amanda Holden would co-host This Morning with Schofield from September until December 2014 and then from March 2015 onwards, while Christine Bleakley co-hosted the show in January and February 2015[12] whilst Holden filmed the Britain's Got Talent audition stages. Holden's last show was on 17 July 2015, and during the summer Holmes and Langsford hosted the show, whilst Willoughby returned on 1 September 2015.[13]


In 1988, ITV decided to create a live daytime morning programme. Four regional ITV companies made pilot shows to bid for the national contract:

The first episode of This Morning aired at 10.40am on 3 October 1988 and finished at 12.10pm, live from the Granada studio inside the Albert Dock in Liverpool. An industry insider believed the idea would not work and would be pulled by Christmas 1988, despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.

The first few series of experts were: weatherman Fred Talbot, agony aunt Denise Robertson, medic Dr Chris Steele, cook Susan Brookes, hair and make-up artists Andrew and Liz Collinge and wine expert Charles Metcalfe. The theme tune was by David Pringle, who also wrote opening music for Wheel of Fortune, Fun House and The Pyramid Game.

As part of the show, weather presenter Fred Talbot used a floating map of the British Isles to report the forecast.[15] A clip of a streaker running onto Fred Talbot's weather map in 1995 is regularly shown on clip shows.[16]

Steve Penk also co presented with Lucy Meacock covering for Richard and Judy. For the beginning of the Autumn 1996 series, the show was relocated to LWT's Television Centre (now The London Studios) in London, coinciding with a housing relocation for Madeley and Finnigan and to secure even more celebrity guests for the show.[citation needed]

In the Summer of 2001, Madeley and Finnigan left This Morning to present their own show on Channel 4.


Former This Morning logo (2009–15)

A relaunch of This Morning took place in 2009 and subsequently, the ratings rose by 20%. Part of the relaunch included a new set and Holly Willoughby became a new co-presenter.[17]

In March 2010, This Morning producer Karl Newton announced that the show would air seven days a week, with two new one-hour shows broadcast on Saturdays and Sundays. Schofield and Willoughby presented pre-recorded links in between compilations of the past week's programming. The weekend editions were introduced on 20 March 2010, but have since been dropped from the schedule.[18]

The Hub was the interactive part of the show which heavily featured in This Morning from 2010 until 2014. Presenters included Jeff Brazier (2013–14), Jenni Falconer (2013–14), Stephen Mulhern (2011–14) Rylan Clark (2013–14), Emma Willis (2012–14), Coleen Nolan (2010–12), Samanthi Jayawardena (2010) and Matt Johnson (2010–13).[19][20]

On 1 March 2010, This Morning began an interactive cooking event, named This Morning Cook In!, where each week, five viewers and a celebrity guest cook along, via Skype, with the chefs on the day of the event. Gino D'Acampo and Phil Vickery were the two chefs to present the item.[21]

The show has proven newsworthy on several occasions. This Morning covered new ground by showing a gay partnership celebration live[16] An 2008 interview with Kerry Katona, slurring her words, also attracted coverage.[22]

On 21 August 2013, Carol Vorderman took her first steps towards a 2014 World Record attempt by doing a solo flight to 1,000 metres high, live on This Morning, reporter Jenni Falconer was there.[23]

In 2013, This Morning held a competition for one viewer to present "The Hub" for one day in the Summer. The winner of the competition was Maddy Moss.

In September 2013, at the beginning of the new 25th series, the show had a minor revamp. The opening titles and theme tune were updated and the website had also been given a new makeover.

After just one year, the new theme was dropped and reverted to the previous.

On 3 October 2013, This Morning celebrated its 25th anniversary. The programme was broadcast live from its original home at Albert Dock in Liverpool with presenters Phillip Schofield, Eamonn Holmes, Holly Willoughby and Ruth Langsford being joined by original presenters Richard Madeley and Judy Finnigan. Numerous historical clips of the show were aired, including Gene Pitney's infamous miming gaffe from 1989. Keith Lemon presented the weather from the show's infamous floating weather map, while Stephen Mulhern presented various items including 'The Hub Sub' (The Interactive 'Hub' on a submarine).[24] There was much speculation around whether Fern Britton would return for the 25th anniversary, however it was confirmed eight days before that she would not.[25][26] Despite this, Britton did appear in a pre-recorded VT during the show.

With the theme tune being updated – This Morning has now had 7 variations of the theme since it began in 1988.


Since January 2015, This Morning has been simulcast in the Republic of Ireland on UTV Ireland.

On 27 August 2015, This Morning broadcast the remaining weeks' shows from the south bank due to the main studio having a revamp ready for the new series on Tuesday 1st September. The new series had many changes including a brand new set, theme music, titles and the new logo being painted onto the outside of the building. [27]

On 1 September 2015, a Labrador Retriever puppy being trained to be a guide dog was added to the programme and viewers were given the chance to name her. On 3 September, it was announced that the puppy had been named Clover and would stay on the programme until she is at least 14 months old, appearing two times a week.


The new exterior design coinciding with the programme's revamp.

Since 1996, This Morning broadcasts live from Studio 8 at The London Studios on the South Bank which features large picture windows looking out over the River Thames.[28] The windows that are seen on screen are real but have a silver coating on the outside to prevent people seeing in and also to prevent glare from the sun. This coating was removed for the new series on 1st September 2015 to coincide with the new set.

In February 2015, guest Bear Grylls made his entrance by climbing up a rope and smashing his way through the window. For the rest of the episode, a large wooden board over the broken area.

Coinciding with the programme's revamp, the outside of the studio was repainted with the new This Morning logo and branding.


Year Group Award Result
1998 National Television Awards Most Popular Daytime Show Won
1999 Won
2000 Won
2001 Won
2003 TV Quick Awards Best Daytime Viewing Won
2004 Best Daytime Viewing Won
National Television Awards Most Popular Daytime Show Won
2010 TV Times Awards Favourite Daytime Programme Won
2011 Favourite Daytime Programme Won
National Television Awards Best Topical Magazine Programme Won
Craft BAFTA Digital Creativity Nominated
2012 National Television Awards Most Popular Factual Programme Won
TRIC Awards Best TV Daytime Programme Won
Freesat Awards Best Live Programme Won
BAFTA Craft Awards Best Interactive Programme Nominated
2013 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2014 National Television Awards Most Popular Daytime Programme Won
TRIC Awards Best TV Daytime Programme Won
2015 National Television Awards Most Popular Daytime Programme Won


  1. ^ "Tears aplenty as Fern Britton leaves This Morning in emotional tribute - Daily Mail Online". Mail Online. 
  2. ^ "Twiggy and Coleen Nolan join This Morning". 
  3. ^ "Twiggy to front This Morning". Digital Spy. 
  4. ^ Jessica Hodgson. "ITV axes Twiggy". the Guardian. 
  5. ^ John Leslie is sacked by ITV Telegraph, 31 October 2002
  6. ^ "Schofield to join "This Morning"". Digital Spy. 
  7. ^ Eamonn Holmes and Ruth Langsford to host This Morning through summer, 24 May 2010
  8. ^ mirror Administrator (2 February 2006). "EXCLUSIVE: MORNING DATES FOR EAMONN". mirror. 
  9. ^ Tearful Fern Britton quits This Morning sofa The Independent, 17 July 2009
  10. ^ Jenni Falconer and Ruth Langsford to cover Holly Willoughby's Maternity Cover This Morning, 4 April 2011
  11. ^ 'Over the moon' Holly Willoughby announces she's pregnant with second child live on This Morning Mail Online, 3 November 2010
  12. ^ "Christine Bleakley will return to host This Morning in 2015". Digital Spy. 
  13. ^ "Amanda Holden to present This Morning". 
  14. ^ Hassell, Katherine. "Funny facts about This Morning as it celebrates its 25th birthday | Showbiz | News | Daily Express". Retrieved 2014-01-24. 
  15. ^ Warwick, Dave. "Fred Talbot". Retrieved 2008-10-10. 
  16. ^ a b Richard and Judy's memorable moments BBC News, 1 July 2009
  17. ^ ITV tops daytime viewing figures thanks to women presenters Mirror, 2 March 2010
  18. ^ "This Morning to air at weekends". BBC News. 13 March 2010. 
  19. ^ ITV expands cross-platform offering for This Morning New Media Age, 2 September 2010
  20. ^ "Matt's best moments | #TMHub | The Hub | This Morning". Retrieved 2014-01-24. 
  21. ^ "This Morning Cook in!". Retrieved 20 March 2010. [dead link]
  22. ^ Kerry Katona's This Morning appearance was a new TV low, 22 October 2008
  23. ^ "Daredevil Carol Vorderman begins her flying countdown in a live tv first | presscentre". 2013-08-19. Retrieved 2014-01-24. 
  24. ^ "This Morning turns 25 | presscentre". 2013-09-24. Retrieved 2014-01-24. 
  25. ^ "Fern Britton not involved in 'This Morning' anniversary - TV News". Digital Spy. 2013-09-25. Retrieved 2014-01-24. 
  26. ^ "'This Morning' fans - Community - Google". 2013-12-19. Retrieved 2014-01-24. 
  27. ^ "This Morning returns for a new series with a brand new look". "ITV Press Centre". 
  28. ^ Studio 8 The London Studios

External links[edit]