This Time garnered mixed reception from music critics who were divided by the lyrical content feeling nondescript. Glenn Meads of the Manchester Evening News praised the album's tracks for showcasing Chisholm's new found maturity and consistent genre versatility in her voice, concluding that its "perfect for anyone fed up with Melua, Jones and other artists who sleep walk their way through each track. At least Melanie sounds like she means it." Talia Kraines of BBC commended the album for having tracks that allowed Chisholm's voice to show emotion but that it will only appeal to long-time fans than attract new ones.AllMusic's Stephen Thomas Erlewine gave credit to the sleek production and Chisholm's voice showing character and maturity but found the songs too middling and subpar to notice them. Despite praising Chisholm's vocal performance and her duet with Adam Argyle, John Murphy of MusicOMH found the songs "bland and forgettable" and lacked personality to give it life, concluding that "[I]t's a shame, but this album won’t be the one to propel a Spice Girl back to the top of the charts."