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(15 October 2020)
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(15 October 2020)
Yes Theory is a Canadian digital media brand built around a YouTube channel featuring Thomas Brag, Matt Dajer, and Ammar Kandil along with two cameramen and a single editor. Derin Emre is also a co-founder but left the group in 2017.
Yes Theory first gained national media attention with their message of inclusivity in the wake of terror attacks. They have been featured in a range of national and international media.
Their content has been praised as experiencing foreign cultures in "a fresh and authentic way"; and "consistently radiating positivity and promote living life with an open mind, exactly what YouTube and the world needs" 
They also make a point of trying to put themselves in difficult, mentally challenging situations, or in their words to "Seek Discomfort" and not to stay comfortable in your bed all day long and to go chase your dreams.
Thomas Brag was born in 1993, in France, to Swedish parents, and attributes a sense of adventure to his parents. He received his BA degree from McGill University where he majored in entrepreneurship. He also spent a semester at Draper University, and later interviewed its founder, the billionaire venture capital investor Tim Draper. Before YouTube, Brag would make short skits with his second cousin, Warrick Rhode, when they got to see each other. This gave him the skills necessary to make and edit YouTube videos.
Ammar Kandil, was born in 1994 in Egypt and spent his early life outside of Cairo. He enrolled in the African Leadership Academy in South Africa. In 2011 during the Egyptian revolution, he studied at Quest University on a scholarship.
Derin Emre was born in Turkey and helped out initially as cameraman. Derin was also a co-founder for Yes Theory. He left Yes Theory to go to Canada because of a passport issue. He often visits the team in L.A.
The group met in Montreal, Quebec, and started to work together on the 30 days project in the summer of 2015. Yes Theory started as a series of challenges organised by Dajer and Brag (with help from Kandil and Derin), filmed in Montreal, in the summer of 2015, a project initiated by Brag under the name "Project 30". Each challenge was designed to push the group outside of their comfort zone.
They successfully approached the Prime Minister of Canada, Justin Trudeau, initially for a Christmas card which they sold for charity with proceeds going to Syrian refugees. Trudeau commented at the time "great stuff around diversity".
Rise to prominence
After moving to Venice, California, and being signed to Vertical Networks, they went on a series of international trips. They gained media attention in London by welcoming British people at Heathrow Airport with hugs, described in the press as "truly heartwarming".
Other activities they have embarked on include taking an Irish girl on a last minute trip to Japan, who said of the experience "they try to connect to people around the world and let them know that they're not alone and bring people together".
In the autumn of 2018, they orchestrated a viral stunt of what appeared to be Justin Bieber eating a burrito sideways. In reality, the group flew out Brad Sousa, a Justin Bieber look-alike, out to Los Angeles and fabricated the entire scene.
In the spring of 2019, they released Frozen Alive, a feature-length documentary about endurance athlete Wim Hof. This was following a visit to Poland and spending 4 days with Hof learning his method and ascending a mountain, all while bare chested and bare legged in temperatures as low as -20C, as an endurance feat. This was their first long form documentary.
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- Montreal web series Project 30 reaches more than 200K views Project 30 series aims to inspire people to get out of their comfort zone". CBC News.
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- "The Lost Pyramid". imdb.com. IMDb. Retrieved December 7, 2019.
- "Finding the Lost Largest Pyramid in the World". youtube.com. Yes Theory. September 15, 2019. Retrieved December 7, 2019.