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thredUP Inc.
Industry Recommerce
Founded January 2009 (January 2009)[2] in Cambridge, Massachusetts[3]
  • James Reinhart
  • Chris Homer
  • Oliver Lubin
Headquarters San Francisco, CA[4], United States
Key people
  • James Reinhart (Co-founder & CEO)
  • John Voris (COO)
    Anthony Marino (CMO)
  • Chris Homer (Co-founder & CTO)
  • Oliver Lubin (Co-founder & CCO)
Products Used Kids’ and Women’s Clothing[6]

thredUP is a fashion resale website for consumers to buy and sell secondhand clothing online. thredUP is part of a larger Collaborative Consumption movement, which encourages consumers to live in a more collective, sharing economy.[7][8] Other U.S. companies in the recommerce industry[9][10] with thredUP include Gazelle, uSell, Nextworth, and The RealReal. thredUP is advised by current Netflix CEO Reed Hastings and former eBay CEO, Brian Swette. Trinity Ventures, Redpoint Ventures and Highland Capital Partners have invested in the company.


In early 2009, James Reinhart, Chris Homer, and Oliver Lubin co-founded thredUP in Cambridge, Massachusetts,[11][12] testing a stealth pilot for peer-to-peer online sharing of men’s dress shirts,[11] and in September 2009, they launched their first official product focused on swapping men’s and women’s clothes.[12] Due to underperformance in the men & women demographics, thredUP pivoted towards children’s clothing in April 2010.[12] This pivot resulted in greater growth, which attracted the attention of the venture capital community.[12]


  1. ^ "Company Overview of thredUP Inc.". Bloomberg Businessweek. Retrieved 9 September 2014. 
  2. ^ "thredUP". CrunchBase. Retrieved 9 September 2014. 
  3. ^ "Test-swapping with ThredUp, children's clothing exchange founded in Cambridge". Retrieved 9 September 2014. 
  4. ^ "thredUP". Retrieved 9 September 2014. 
  5. ^ "Our Team". Retrieved 9 September 2014. 
  6. ^ "About thredUP". Retrieved 9 September 2014. 
  7. ^
  8. ^
  9. ^
  10. ^
  11. ^ a b Boland, Will. "New HBS Start-Up, ThredUp, Aims to ReFresh Your Closet". Retrieved 10 September 2014. 
  12. ^ a b c d Levinson, Philip. "ThredUp's HBS Founders Master the Art of the Pivot". Retrieved 10 September 2014. 

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