Thrive Music

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Thrive Music
Thrive Music Vertical Black Box.png
FounderRicardo Vinas
Distributor(s)Sony Music Entertainment
GenreElectronic, Dance, Alternative
Country of originUnited States
LocationLos Angeles, California
Alternate horizontal logo

Thrive Records is a United States based record label founded in Los Angeles, California, by music industry entrepreneur, Ricardo Vinas.[1]


Thrive Records was founded in 1997[2] by electronic music trailblazer Ricardo Vinas, as a joint venture with Sire/Warner Bros. Records—the label founded by legendary A&R man Seymour Stein.[3] Vinas credits Stein as the most influential mentor in his career. During Thrive Records first four years, Vinas worked closely with the revered record executive responsible for discovering Madonna, Depeche Mode, and The Ramones.

Thrive hit the ground running with the release of the soundtrack album for the most talked about independent film of 1998, Darren Aronofsky’s Pi (Sundance Film Festival Best Director Award Winner),[4] and launching the premiere DJ mix series, Global Underground. The upstart label immediately had in its roster some of the most up and coming artists in electronic music, including Paul Oakenfold, Sasha, John Digweed, Sander Kleinenberg, Danny Tenaglia, and Deep Dish. Thrive is credited with introducing the U.S. career of superstar DJ/Producer Paul Oakenfold—Oakenfold’s Gold certified album, Another World (2000), is the top selling DJ mix album released in America.

Vinas was instrumental in the development of Oakenfold’s career in the United States, A&R’ing Oakenfold's groundbreaking debut artist album, Bunkka (2002), and his follow up album, A Lively Mind (2007). Moreover, Thrive Records distributed Oakenfold’s label Perfecto Records for a decade. Paul Oakenfold received a 2006 Grammy nomination for his Thrive Records album, Creamfields (2006).[5][6]

Deep Dish delivered their most successful and Grammy nominated album, George Is On (2005), during their time at Thrive Records.[7][8][9] George Is On spun Deep Dish’s biggest selling singles, "Flashdance", "Say Hello", and their collaboration with Stevie Nicks on a dance version of the Fleetwood Mac classic, "Dreams". Thrive Records' artist roster has included the critically acclaimed Roni Size, A-Trak, former Underworld member Darren Emerson, Mark Ronson, Duck Sauce, Sander Kleinenberg, Josh Wink, Ferry Corsten, and Steve Aoki. The Thrive/Dim Mak single, "I’m In The House" featuring, was Aoki's only American Top 40 radio crossover single until 2017.

The genre defining debut albums from Steve Aoki, Pillow Face and His Airplane Chronicles (2008), and A-Trak's Infinity+1 (2009),[10] were both released by Thrive Records.

Thrive Records was active in the film soundtrack arena. In addition to Pi, Thrive Records released the soundtrack albums for the Oscar nominated and highly acclaimed Christopher Nolan film, Memento, the groundbreaking Requiem For a Dream directed by Darren Aronofsky, the Paul Oakenfold composed Swordfish, James Foley's Confidence, Gaspar Noe's Irreversible (Daft Punk's Thomas Bangalter first scoring effort),[11] Austin Chick's XX XY, and the Tom Cruise produced, Shattered Glass. Thrive Records dabbled in alternative music after signing Foo Fighter's drummer, Taylor Hawkins, and his solo band, The Coattail Riders.[12][13]

The label was home to many of today's top EDM executives including former Thrive Records GM Lee Kurisu (Dim Mak Records President), and A&R executives Peter Torres and David Dann (Mind of a Genius Records GM, and Founder).[14]

Thrive Pictures was the film and television division for Thrive Records run by Hollywood film executive Bryan Brucks.[15]

Prior to starting Thrive Records, Ricardo Vinas co-founded America's first electronic music label, Moonshine Music. From its modest origins in a Los Angeles garage, Moonshine quickly became one of the most successful independent labels of the mid 1990s.


WEA Distribution was Thrive Records distributor from 1997 until 2000. Thrive Records moved to RED Distribution/Sony Music in 2001 and ranked consistently as one of RED's top performing labels.[16]

Thrive Records provided North American distribution for several iconic European dance labels, including Perfecto Records, Renaissance Recordings, and Global Underground.

Thrive Music[edit]

After a successful 15-year run with Thrive Records, Ricardo Vinas launched Thrive Music in 2015 with distribution through Sony Music. Thrive Music has released successful projects from EDM mainstays like Moby,[17] Nicky Romero,[18] Cheat Codes,[19] and Dimitri Vegas & Like Mike.[20] The label has assembled an artist roster that also includes newcomers like SAYMYNAME,[21] and the 2017 Grammy nominated Lipless,[22][23] Cazztek, Sick Individuals, Dropout, 4B, Hunter Siegel, Myon, and Madison Mars.[24]

Thrive Music artists are featured in multiple television shows, video games, films, and multi-media ad campaigns. In 2017 those include Despicable Me 3 (trailer), Mountain Dew, So You Think You Can Dance, and Dancing With The Stars.[25]



Thrive Records launched and marketed some of the most successful dance compilation series in the United States:

  • Dance Nation
  • Global Underground
  • Perfecto Chills
  • Perfecto Presents
  • ThriveMix
  • ThriveMix Presents: DanceAnthems
  • ThriveMix Presents: TranceAnthems
  • Total Dance
  • Total Club Hits
  • Lil Rock Starz

See also[edit]


  1. ^ Inc, Nielsen Business Media (2003-11-29). Billboard. Nielsen Business Media, Inc.
  2. ^ Inc, Nielsen Business Media (1997-12-06). Billboard. Nielsen Business Media, Inc.
  3. ^ "Seymour Stein's Role Expanded at Warner Music Group". The Hollywood Reporter. Retrieved 2017-09-10.
  4. ^ "Pi - Original Soundtrack | Release Info | AllMusic". AllMusic. Retrieved 2017-09-10.
  5. ^ Silverman, Stephen. "Kanye West, Alicia, Usher Lead Grammy Noms". People Magazine. People. Retrieved 30 March 2005.
  6. ^ Hochman, Steve (December 26, 2004). "A Grammy uproar is in the mix". Los Angeles Times.
  7. ^ Glowatsky, Pete. "Deep Dish Signs Multi-Album Deal With Thrive Music Grammy Winners' Sophomore Studio Set Due in '05". Dance Music/Electronica. About.
  8. ^ "Deep Dish Sign to Thrive Records; Grammy Award Winning Dance Music DJ/Production/Remix Duo; New Artist Album to Be Released March 2005". Business Wire. Business Wire. Retrieved 30 March 2014.
  9. ^ Paoletta, Michael. "Billboard Bits: Lil Jon, Boost Mobile, Deep Dish". Billboard. Billboard. Retrieved 30 March 2010.
  10. ^ "A-Trak: Infinity +1 Album Review | Pitchfork". Retrieved 2017-09-10.
  11. ^ "Thomas Bangalter: Irreversible Album Review | Pitchfork". Retrieved 2017-09-10.
  12. ^ "Foo Fighters Still Planning Acoustic Tour". Billboard. Billboard. Retrieved 30 March 2014.
  13. ^ Inc, Nielsen Business Media (2005-04-16). Billboard. Nielsen Business Media, Inc.
  14. ^ "Behind the Mystery of Mind of a Genius Records". Complex Music. Complex Media. Retrieved 25 March 2016.
  15. ^ Harris, Dana (2004-05-14). "Thrive on a feature kick". Variety. Retrieved 2017-09-10.
  16. ^ Inc, Nielsen Business Media (2004-11-20). Billboard. Nielsen Business Media, Inc.
  17. ^ "Moby Talks 'Porcelain' Memoir, Announces New Compilation Album: Exclusive". Billboard. Retrieved 2017-09-10.
  18. ^ "Nicky Romero Seizes 'The Moment' On New Track". Billboard. Retrieved 2017-09-10.
  19. ^ CheatCodesVEVO (2016-02-21), Cheat Codes - Say Goodbye (Official Music Video), retrieved 2017-09-10
  20. ^ Dimitri Vegas & Like Mike (2016-11-02), Dimitri Vegas & Like Mike vs Diplo - Hey Baby (feat. Deb's Daughter) [Official Music Video], retrieved 2017-09-10
  21. ^ Boyle, Kelly (2017-02-03). "SAYMYNAME Releases "Get On My Level"". Your EDM. Retrieved 2017-09-10.
  22. ^ "Lipless". 2017-05-14. Retrieved 2017-09-10.
  23. ^ "Lipless returns with new original "Brilliance" - EARMILK". EARMILK. 2017-05-26. Retrieved 2017-09-10.
  24. ^ @KristopherNovak (2017-03-20). "Thrive Music Crushes it with new Madison Mars Single: We Are The Night". EDM Sauce. Retrieved 2017-09-10.
  25. ^ Dancing With The Stars (2016-11-22), Laurie & Val Fusion - Dancing with the Stars, retrieved 2017-09-10

External links[edit]