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Subsidiary of Major League Baseball Advanced Media
IndustryLive Entertainment
Founded1995; 23 years ago (1995)
Key people
Joe Choti (Chief Executive Officer)
Cristine Hurley (Chief Financial Officer and Executive Vice President, Business Operations)
Derek Argobright (Chief Technology Officer)
Curt Clausen (General Counsel)
Derek Palmer (Managing Director, Executive Vice President, International)
ProductsTicketing Technology, Ticket Sales, Ticket Resales, Marketing, Reporting Tools
Number of employees
ParentMajor League Baseball Advanced Media is a global ticketing technology company based in Costa Mesa, California, and is a wholly owned subsidiary of Major League Baseball Advanced Media.

History[edit] was originally incorporated as Entertainment Express, Inc. in 1995.[1] In 1996, the company's business operations were launched by its co-founders Irv Richter, David Richter, Jim Cassano, and Larry Schwartz with the acquisition of Hill Arts and Entertainment Systems. That same year, the company came under the control of California venture capital firm Ventana Global. Over the next two years the company acquired a dozen others, including BASS and, a company incubated by Idealab. Following the acquisition in 1999, the entire company was rebranded as[2]

In November 1999 made an IPO led by Morgan Stanley and its Internet analyst Mary Meeker, which raised $75 million, with the price rising 60% on its first day of trading.[3] In June 2000 the company negotiated a deal that would lead to its eventual acquisition, winning the exclusive rights to be the provider of online ticketing services to Major League Baseball Advance Media (MLBAM), through a multi-year agreement.[4] In 2005, was sold to Major League Baseball Advanced Media, LP for $66 million.[5]


  1. ^ ", Inc.: Private Company Information".
  2. ^ Ticket Masters, pp. 239–241.
  3. ^ Dignan, Larry (November 4, 1999). "IPO Update: jumps 60 percent". CNET. Retrieved January 22, 2014.
  4. ^ Ticket Masters, p. 247.
  5. ^ "MLB pays $66M for". The Washington Times. February 16, 2005. Retrieved January 22, 2014.

External links[edit]