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Founded2010; 10 years ago (2010)
FounderChristian Gheorghe
Tony Rizzo
Nenshad Bardoliwalla
ProductsEnterprise software,
Data analytics
Number of employees
Websitetidemark.com Edit this on Wikidata

Tidemark is a private enterprise performance management firm founded in 2010 that provides cloud-based analytics applications built for a mobile device enabled platform. Tidemark was known as Proferi when it was in stealth mode and is located in Redwood City, California. In Sept. 2013, Tidemark won the Big Data Startup Challenge and earned a spot in the Big Data 50.[1][2][3][4][5]

Company history[edit]

Founded by Christian Gheoghe with co-founders Tony Rizzo and Nenshad Bardoliwalla in 2010, Tidemark’s approach to EPM analytics emphasizes a mobile first user experience in a public multi-tenant cloud. Gheorghe and Rizzo spent 9 months surveying Fortune 1000 companies before they developed Tidemark’s product range asking businesses how to improve existing intelligence and analytics solutions.[6]

Gheorghe previously created Tian Software which was bought out by OutlookSoft.[6] Gheorghe served as CTO of OutlookSoft until the firm was acquired by SAP AG and was kept on board as a Senior Vice-President and CTO at SAP AG.[6][7][8]

After two years in stealth mode, Tidemark raised $6.3 million in Series A funding. This was followed by $4 million in Series B funding, $24 million in Series C funding, and $13 million in Series D funding.[9][10][11] Key investors include Greylock Partners, Andreessen Horowitz, Tenaya Capital, Redpoint Ventures and Dave Duffield.[12][13][14]

Companies utilizing Tidemark’s analytics services include Orange, La Quinta, Brown University, and Stanford University.[6][7]

In 2015, Tidemark announced $25 million from a new round of funding.[15] The company has raised over $100 million in total funding.[16] Tidemark’s customer-base grew 4x during 2015 with clients such as Veolia, Stanford University, Intuit, G6 Hospitality ,Bluelink and the University of Miami.[16][17]

In 2015, Tidemark was placed on Gartner’s Magic Quadrant in the 'Visionaries' Quadrant for corporate performance and Business Insider named Tidemark as one of the Top 50 enterprise startups to bet your career on in 2016.[18][19]


Tidemark offers three apps that let users access real-time risk-adjusted data metrics, profitability modeling, and other tools for strategic, financial, and operational planning.[20][9][21][22][23] The firm’s performance management platform is enabled for any device compatible with HTML5.

The firm also offers Storylines, a SaaS product presenting structured and unstructured data in a series of infographic-like images giving users an interactive and detailed view of a company’s operations.[13][24][25]

In 2014, Tidemark added financial playbooks and predictive analytics functions to its software.[26] The predictive analytics incorporates big data and social media information for use in forecasting and budgeting.[27] The company was recognized with two Cloud Computing Product of the Year awards presented by Cloud Computing Magazine in December 2014.[28]


  • 2017
    • On July 6, 2017, Tidemark merged with Longview, a Toronto-based finance and tax performance management software company.


  1. ^ Quentin Hardy (27 March 2013). "Designing Big Data That Works". New York Times. Retrieved 28 October 2013.
  2. ^ Dennis Howlett (17 October 2011). "Tidemark takes EPM to the cloud". ZDNet. Retrieved 28 October 2013.
  3. ^ Andrew Nusca (1 August 2013). "Tidemark raises $13 million for cloud analytics". ZDNet. Retrieved 28 October 2013.
  4. ^ Dean Takahashi (17 October 2011). "With $11M in funding, Tidemark launches cloud-based enterprise performance manage apps". Venture Beat. Retrieved 28 October 2013.
  5. ^ Arik Hesseldahl (23 October 2013). "TideMark Pushes Out Fall Update That Answers What-If Questions About Your Business". All Things D. Retrieved 28 October 2013.
  6. ^ a b c d Jeff Vance (26 September 2013). "Tidemark Wins Big Data Startup Challenge, Earns Spot in Big Data 50". Startup 50. Retrieved 28 October 2013.
  7. ^ a b Larry Dignan (28 August 2012). "Tidemark apps go GA, name Wilmington operating chief". ZDNet. Retrieved 28 October 2013.
  8. ^ Larry Dignan (17 October 2011). "Tidemark emerges from stealth mode, eyes business intelligence for real people". ZDNet. Retrieved 28 October 2013.
  9. ^ a b George Anders (2 May 2012). "How To Launch A Billion Dollar Startup On A Shoestring". Forbes. Retrieved 28 October 2013.
  10. ^ "The Daily Startup: Carbon Venture Partners to Ride California Cap-and-Trade". Wall Street Journal. 1 August 2013. Retrieved 28 October 2013.
  11. ^ "Oracle competitor Tidemark launches, wins more cash". Reuters. 18 October 2011. Retrieved 28 October 2013.
  12. ^ Leena Rao (17 October 2011). "Greylock, Andreessen Horowitz Back Cloud Enterprise Performance Analytics Startup Tidemark". Tech Crunch. Retrieved 28 October 2013.
  13. ^ a b Alex Williams (1 August 2013). "Tidemark Raises $13 Million For Cloud-Based Analytics Platform With An Infographic Twist". Tech Crunch. Retrieved 28 October 2013.
  14. ^ Leena Rao (18 January 2012). "Cloud Enterprise Performance Analytics Startup Tidemark Raises $24M From Redpoint, Andreessen Horowitz". Tech Crunch. Retrieved 28 October 2013.
  15. ^ Hesseldahl, Arik (2015-06-16). "Tidemark Raises $25 Million Round, Adds Workday as Investor". Recode. Retrieved 2016-07-15.
  16. ^ a b Miller, Ron. "Tidemark Continues To Sail Along With $25M In New Funding". TechCrunch. Retrieved 2016-07-15.
  17. ^ Arnason, Gulli (March 5, 2015). "Tidemark triples annual recurring revenue in FY 2015". Financial News UK. Retrieved May 25, 2015.
  18. ^ "Magic Quadrant for Corporate Performance Management Suites". Gartner. April 2, 2015. Retrieved May 25, 2015.
  19. ^ "50 enterprise startups to bet your career on in 2016". Retrieved 2016-07-15.
  20. ^ Arik Hesseldahl (17 October 2011). "Tidemark Comes Out of Stealth With Funding from Greylock, Andreessen Horowitz". All Things D. Retrieved 28 October 2013.
  21. ^ Cade Metz (18 October 2011). "Memories of the Iron Curtain Spawn New Age Analytics Software". Wired. Retrieved 28 October 2013.
  22. ^ Larry Dignan (23 October 2013). "Tidemark aims to make profit modeling mainstream". ZDNet. Retrieved 28 October 2013.
  23. ^ Jordan Novet (1 August 2013). "Tidemark lines up $13M to keep pushing its planning software in clouds". Gigaom. Retrieved 28 October 2013.
  24. ^ Barb Darrow (17 October 2011). "Proferi morphs into Tidemark, launches cloud-based EPM". Gigaom. Retrieved 28 October 2013.
  25. ^ Suzanne LaBarre. "The Richest Design Opportunity That You've Never Heard Of". Fast Company. Retrieved 28 October 2013.
  26. ^ Miller, Ron (29 April 2014). "Tidemark Adds Finance Playbooks And $32M In New Funding". TechCrunch. Retrieved 17 November 2014.
  27. ^ O'Connor, Fred (12 November 2014). "Tidemark software adds predictive analytics to help CFOs use big data in forecasting, budgeting". PC World. Retrieved 16 November 2014.
  28. ^ "Winners of the 2014 Cloud Computing Product of the Year Award Announced". Cloud Computing Magazine. December 5, 2014. Retrieved May 25, 2015.

External links[edit]