bus with Tien Chu advertisement in Hong Kong
Tien Chu Ve-Tsin Chemical Limited is a Chinese manufacturer of honey by-products, food chemicals and additives including Monosodium Glutamate or MSG.
Founded in Shanghai in 1923, the firm also had operations in Hong Kong. Wu Zhifan became CEO of Tien Chu Ve-Tsin.
Following the establishment of the People's Republic of China, Tien Chu Ve-Tsin became a state owned enterprise. It is currently owned by Shanghai Industrial Investment Corporation.
The Hong Kong unit became Tien Chu Ve-Tsin Chemical Limited of Hong Kong in the 1950s, but it was still owned by the mainland parent firm. The factory is located in Kowloon.
Tien Chu was awarded a gold prize at the 1933 World's Fair in Chicago.
Tien Chu products are now found overseas in Chinese supermarkets and sold in plastic bags or blue and gold tins.
Rival and larger MSG maker is Ajinomoto of Japan.