Tiens Group

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Tiens Group
IndustryMulti-level marketing
Founded1995; 27 years ago (1995)
FounderLi Jinyuan
Key people
ProductsDietary supplements
SubsidiariesTianjin Tianshi Biological Development Co., Ltd. Tiens Yihai Co. Ltd.

Tiens Group (/ˈtɛns/, from Chinese: 天狮; pinyin: Tiānshī; lit. 'heavenly lion') is a Chinese multinational conglomerate and multi-level marketing company headquartered in Tianjin, China.[1]


Tianshi Group was founded in 1995 by Li Jinyuwan.  Tianshi entered the international market in 1997. One of the company's primary products at the time was traditional Chinese herbal products, calcium tablets and coffee. In 2006, Tianshi reported that they had 1.2 million MLM distributors and 40 million customers worldwide. Of which there are more than 40,000 MLM distributors in Germany.  On the other hand, most of the customers are in Russia and Germany. In 2014, they reported that they had 200,000 distributors in Uganda.

In May 2015, the company sent 6,400 employees to France for a four-day tour. While in Nice, they set the Guinness World Record for the "man-made phrase" of the greatest length.


  1. ^ "China's Tiens Group to enter Indian e-commerce market". Economic Times. Retrieved 22 May 2016.