Tim Berry (entrepreneur)
Tim Berry, founder of Palo Alto Software, co-founder of Borland International, founder of bplans.com, author.
Timothy J. Berry|
Eugene, Oregon, United States
Stanford University (M.B.A.), 1981|
University of Oregon (M.A.in Journalism), 1974
University of Notre Dame(B.A.in Literature), 1970
Berry was born and raised in the U.S., but moved with his wife to Mexico City in 1971 where he worked as a wire service journalist for United Press International and then wrote for McGraw-Hill and Businessweek for five years. In 1976, betting on the devaluation of the peso, he and his wife put up $1000 and borrowed $4000 for a quarter-acre lot. After the peso lost its value in 1979, they sold the lot for $22,000 and used that money to help with as tuition at Stanford’s business school. While at Stanford, Berry worked as a market research consultant for Creative Strategies International and began creating his own business planning software. He earned his MBA in 1981.
After graduating, Berry founded his own consulting practice in 1983. His clients included Apple Computer, Hewlett-Packard, Ashton-Tate, Lotus Development Corporation, and others. That same year, he met Phillippe Kahn and helped draft a business plan that led to the launch of Borland International. In 1983, Berry founded his company, then called "Infoplan"; the name was changed to Palo Alto Software in 1988. The company started out selling business plan templates, supplemented by Berry's consulting, mostly focused on doing business in Latin America. The company moved to Eugene, Oregon in 1992 and almost was bankrupt by 1994; Berry had three mortgages and $65,000 in credit card debt. In 1994, the company released the first version of its Business Plan Pro software, was created by programmers working for equity. The software assisted users in creating business plans instead of simply providing templates, and was sold through retails stores; it became a successful product, with $2M in sales in the first year. In 1995, Berry launched BPlans.com as resource for small businesses. In 2000 the company had $5M in revenue and 35 employees, but with the crash of the dot-com bubble revenue fell and the company had to lay off five employees.
Sales recovered, and in 2010 the company had $10M in annual revenue. In that year, Berry's daughter, Sabrina Parsons, took over as CEO, and Berry began devoting this time to blogging, teaching, and writing.
Education and teaching
Berry served as an adjunct professor of entrepreneurship at the University of Oregon.
Writings and publications
He is the author of the following books:
- Berry, Tim (2015-08-17). Lean Business Planning: Get What You Want From Your Business. Motivational Press. ISBN 9781628652130.
- Berry, Tim (2010). Sales and Market Forecasting for Entrepreneurs (Entrepreneurship and Small Business Management Collection). Business Expert Press. pp. 137 pages. ISBN 978-1-6064-9041-9.
- Berry, Tim (2008). 3 Weeks to Startup. Entrepreneur Press. pp. 378 pages. ISBN 978-1-5991-8196-7.
- Berry, Tim (2008). The Plan-As-You-Go Business Plan. Entrepreneur Press. pp. 270 pages. ISBN 978-1-5991-8190-5.
- Berry, Tim (2006). Hurdle: The Book on Business Planning. Palo Alto Software, Inc. pp. 232 pages. ISBN 978-0-9712-1852-9.
- Berry, Tim & Wilson, Doug (2000). On Target : The Book on Marketing Plans. Palo Alto Software Inc. pp. 356 pages. ISBN 978-0-9664-8913-2.
- Berry, Tim (2000). CPA's Guide to Developing Effective Business Plans. Harcourt Brace Professional Pub. pp. 300 pages. ISBN 978-0-1560-6295-4.
- Berry, Tim (1989). Tim Berry's business plan toolkit. Palo Alto Software. pp. 152 pages. ASIN B00072ELLA.
- Berry, Tim (1985). Jazz: The Inside Track (A Byte Book). Mcgraw-Hill Osborne Media. pp. 256 pages. ISBN 978-0-0700-5064-8.
- Berry, Tim (1984). Working smart with electronic spreadsheets: Models for managers. Hayden. pp. 182 pages. ISBN 978-0-8104-6203-8.
Family and personal
Berry has been married to his wife since 1970. He has five children.
- Brett Nelson (September 26, 2005). "Palo Alto Software Founder". Forbes. Retrieved 11 December 2012.
- Sramana Mitra for the One Million by One Million Blog Jul 25th 2012 A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 1)
- Tom Taulli (March 15, 2006). "Business Plans Gone Wild". Forbes. Retrieved 11 December 2012.
- "Company Overview of Palo Alto Software, Inc". Investing Business Week. Bloomberg. Retrieved July 25, 2015.
- Sramana Mitra for the One Million by One Million Blog Jul 25th 2012 A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 2)
- Sramana Mitra for the One Million by One Million Blog Jul 25th 2012 A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 3)
- "Ask An Entrepreneur". Sprouter. March 20, 2012. Retrieved 11 December 2012.
- Sramana Mitra for the One Million by One Million Blog Jul 25th 2012 A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 4)
- Sramana Mitra for the One Million by One Million Blog Jul 25th 2012 A $14M Bootstrapped Family Business in Eugene, Oregon: Palo Alto Software Founder Tim Berry and CEO Sabrina Parsons (Part 7)
- Interview, The BusinessMakers Radio Show. May 19, 2012 Episode 3620. Transcript: Sabrina Parsons - Palo Alto Software
- Bloomberg Profile: Management of Palo Alto Software Page accessed July 26, 2015
- Sramana Mitra for Forbes. Feb 26, 2010. Why B-Schools Set Up Entrepreneurs To Fail
- Tim Berry blog postings. Page accessed July 26, 2015]
- "20 People Every Entrepreneur Should Follow On Twitter: Tim Berry". Business Insider.
- "Twitter for Entrepreneurs: 20 to Follow: Tim Berry". Bloomberg Businessweek.
- "11 Companies to Follow on Twitter: Palo Alto Software". The New York Times. Retrieved May 26, 2010.