Two flavours for the South East Asian Market; Choco Chocolate and Choco Cappuccino, sold in Indonesia
|Product type||Snack food|
|Owner||Arnott's Biscuits Holdings|
|Introduced||16 February 1964|
Tim Tam is a brand of chocolate biscuit made by the Australian food company Arnott's and available in several countries. A Tim Tam is composed of two layers of chocolate malted biscuit, separated by a light chocolate cream filling, and coated in a thin layer of textured chocolate.
The biscuit was created by Ian Norris, who was the director of food technology at Arnott's. During 1958, he took a world trip looking for inspiration for new products. While in Britain, he found the Penguin biscuit and decided to "make a better one".
Tim Tams went on to the market in 1964. They were named by Ross Arnott, who attended the 1958 Kentucky Derby and decided that the name of the winning horse, Tim Tam was perfect for a planned new line of biscuits.
Apart from Penguins, products similar to Tim Tams include "Temptins" from Dick Smith Foods, New Zealand's "Chit Chats", Australian Woolworths' home brand product "Triple Choc", the Coles brand "Chocolate Supreme" biscuits, and various similar "home-brand" products marketed by British supermarkets.
In 2003, Arnott's sued Dick Smith Foods over their Temptin' brand of chocolate biscuits, which Arnott's alleged had diluted their trademark as a similar biscuit, in similarly-designed packaging. The case was settled out of court.
The original Arnott's bakery, opened in 1865, was located in Newcastle, New South Wales. To date, manufacture of Tim Tams and other Arnott's products has remained largely within Australia, including bakeries in Sydney, Adelaide, and Brisbane. In 2009, Arnott's invested 37 million Australian dollars in a state-of-the-art production line at its Brisbane facility, expecting to boost productivity and increase jobs.
At the Huntingwood bakery in Western Sydney, the production line turns out about 3,000 Tim Tams per minute and uses 20 tons of the biscuit's cream filling and 27 tons of chocolate coating each work day.
In the 2000s Arnott's sold different varieties of the product. Varieties include dark chocolate, white chocolate, caramel and dark mint.
In 2004, Arnott's caused a controversy when they released a range of alcohol-flavoured varieties of their products, including Tia Maria Tim Tams. It was suggested selling these biscuits in supermarkets where they were available to minors was irresponsible. An Arnott's spokesperson observed that a customer "would need to consume your body weight of biscuits every hour to reach a blood-alcohol content of .05".
Pepperidge Farm, a sister company of Arnott's, began importing the Tim Tam to the United States of America in 2008. The Tim Tams are still "Made in Australia" and bear the slogan "Australia's Favorite Cookie."
Tim Tam Chocolate Sandwich Biscuits are manufactured in Indonesia by Halo Arnotts. A cheese flavour of Tim Tams has also been developed for the Indonesian market.
In 2014, Tim Tam launched a limited edition range of new flavours including: Salted Caramel, Choc Brownie and Raspberry White Choc in partnership with renowned Australian dessert chef Adriano Zumbo. Then during the valentines day period of 2015, they launched the Choc Raspberry, Coconut Cream and Red Velvet flavours again in partnership with Zumbo.
Tim Tam Slam
The Tim Tam Slam (also known as the Tim Tam Shotgun, Tim Tam Bomb and Tim Tam Explosion) is the practice of drinking a hot beverage through a Tim Tam. Opposite corners of the Tim Tam are bitten off, one end is submerged in the beverage, and the beverage sucked through the biscuit - as though the Tim Tam itself is a straw. The crisp interior biscuit is eventually softened and the outer chocolate coating begins to melt, at which point the biscuit is eaten.
- Needham, Kristy (18 April 2003). "Branding rivals will never take the biscuit, says Mr Tim Tam". The Sydney Morning Herald. Retrieved 5 October 2013.
- Pulley, Roz (24 September 2005). "Welcome to Cairns... Tim Tam capital of OZ". The Cairns Post (News Corporation). p. 3.
- "Tim Tam biscuits turn 50". Herald Sun. 16 February 2014. Retrieved 16 February 2014.
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- Went, Sheree (7 May 2003). "Smith and fans tempt Tim Tams". The Age. Retrieved 5 October 2013.
- "About us: Arnott's Heritage". Official Arnott's website. Arnott's Biscuits Limited. Retrieved 31 December 2011.
- "Investment in Arnott’s Brisbane factory". Austrade. Australian Trade Commission. 15 April 2009. Retrieved 31 December 2011.
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- "Alcohol-flavoured treats attacked". The Age. Australian Associated Press. 4 February 2004. Retrieved 5 October 2013.
- Chan, Yuan-Kwan (21 October 2008). "The Tim Tam Test: U.S.A. vs. Australia". Meniscus. Retrieved 5 October 2013.
- Francis, Alys (22 December 2011). "Cheese Tim Tams a big hit in Indonesia". Ninemsn. Retrieved 5 October 2013.
- "Tea-sucking record attempt". Croydon Guardian. 30 January 2004.
- Jackman, Christine (Dec 25, 2001). "Israelis give in to invasion - of biscuits". Australasian Business Intelligence – via HighBeam Research.
- Arnott's Tim Tam Official Website (Internet Archive cache 6 Jun 2002) Accessed 14 January 2008.
- Australian Business Intelligence site search results Accessed 14 January 2008.[dead link]